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Personal Branding (improved version - for JADE)

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If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you. …

If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.

Give it meaning, give it impact, give it consistency.

Do something - and create content around that something.

And, be the duck ;)

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  • 1. Personal Branding why you need it, how you do it.Leo Exter, founder @ http://westartup.eu for
  • 2. My name is LeoI’m helping first-time entrepreneurs build successful startups
  • 3. We – start – up .eu
  • 4. • Founder at http://westartup.eu• Partner, HealthStartup• Coach, MIC Boostcamp Brussels• Co- founder, BetaInvest• Co-organizer at Startup Weekend Brussels, Mons, Liege• Co-organizer at Bizcamp Belgium
  • 5. Why personalbranding?
  • 6. Why would anyone notice –remember - pay attention to you?
  • 7. You have to stand out, but that’s not enough. 7
  • 8. Career is over.Your reputation pays your bills.
  • 9. Communicate a • Meaningful • Impactful • Crediblerepresentation of your self tothe outside world
  • 10. Being different is NOT branding
  • 11. Want impact? Focus!(otherwise you end up with something like this)
  • 12. Inconsistencies kill credibility
  • 13. Be the duck!
  • 14. Let’s get practical now
  • 15. Be brutally honest about what you want out of life (big things)
  • 16. Don’t compromise on your principles
  • 17. • What do you want to achieve?• Who is your target audience?• What are your resources?
  • 18. • What I want to achieve: – Help people start new, better businesses – “Filter out” the wrong people – Get invited to do marketing consulting• My target audience: – Entrepreneurs, customers, investors• My resources: – My time
  • 19. • Content (action and word)• Presence (physical and digital)
  • 20. Be the duck!
  • 21. Do something
  • 22. Do something again
  • 23. Keep doing it! 23
  • 24. So, what does it bring?
  • 25. Support action with content
  • 26. Clothes make a man
  • 27. Create your ownuniform 27
  • 28. Same for girls,with more options
  • 29. Creative thinker, brandbuilder, pragmaticplanner, marketing guy tothe core and part-timeperfectionist.
  • 30. • http://www.facebook.com/leo.exter• http://be.linkedin.com/in/exter• http://twitter.com/leoexter
  • 31. Professional photos
  • 32. Not-so-professional photos
  • 33. Make a conscious choice – every time 34
  • 34. Join networks…or build your own 36
  • 35. Follow a simple process 37
  • 36. 4 rules of networking• First focus on quantity, then on quality• Become a super-networker: put people in touch with other people• Give without hope of getting back• Be present - often
  • 37. Meaningful Impactful CredibleRemember: be the duck!
  • 38. Don’t hesitate to ask questions!leo.exter@westartup.euwww.westartup.eu@leoexterwww.facebook.com/westartup