Personal Branding (improved version - for JADE)
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Personal Branding (improved version - for JADE)



If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you. ...

If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.

Give it meaning, give it impact, give it consistency.

Do something - and create content around that something.

And, be the duck ;)



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Personal Branding (improved version - for JADE) Personal Branding (improved version - for JADE) Presentation Transcript

  • Personal Branding why you need it, how you do it.Leo Exter, founder @ for
  • My name is LeoI’m helping first-time entrepreneurs build successful startups
  • We – start – up .eu
  • • Founder at• Partner, HealthStartup• Coach, MIC Boostcamp Brussels• Co- founder, BetaInvest• Co-organizer at Startup Weekend Brussels, Mons, Liege• Co-organizer at Bizcamp Belgium
  • Why personalbranding?
  • Why would anyone notice –remember - pay attention to you?
  • You have to stand out, but that’s not enough. 7
  • Career is over.Your reputation pays your bills.
  • Communicate a • Meaningful • Impactful • Crediblerepresentation of your self tothe outside world
  • Being different is NOT branding
  • Want impact? Focus!(otherwise you end up with something like this)
  • Inconsistencies kill credibility
  • Be the duck!
  • Let’s get practical now
  • Be brutally honest about what you want out of life (big things)
  • Don’t compromise on your principles
  • • What do you want to achieve?• Who is your target audience?• What are your resources?
  • • What I want to achieve: – Help people start new, better businesses – “Filter out” the wrong people – Get invited to do marketing consulting• My target audience: – Entrepreneurs, customers, investors• My resources: – My time
  • • Content (action and word)• Presence (physical and digital)
  • Be the duck!
  • Do something
  • Do something again
  • Keep doing it! 23
  • So, what does it bring?
  • Support action with content
  • Clothes make a man
  • Create your ownuniform 27
  • Same for girls,with more options
  • Creative thinker, brandbuilder, pragmaticplanner, marketing guy tothe core and part-timeperfectionist.
  • •••
  • Professional photos
  • Not-so-professional photos
  • Make a conscious choice – every time 34
  • Join networks…or build your own 36
  • Follow a simple process 37
  • 4 rules of networking• First focus on quantity, then on quality• Become a super-networker: put people in touch with other people• Give without hope of getting back• Be present - often
  • Meaningful Impactful CredibleRemember: be the duck!
  • Don’t hesitate to ask questions!