Personal Branding (improved version - for JADE)

724
-1

Published on

If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.

Give it meaning, give it impact, give it consistency.

Do something - and create content around that something.

And, be the duck ;)

Published in: Career
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
724
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Personal Branding (improved version - for JADE)

  1. 1. Personal Branding why you need it, how you do it.Leo Exter, founder @ http://westartup.eu for
  2. 2. My name is LeoI’m helping first-time entrepreneurs build successful startups
  3. 3. We – start – up .eu
  4. 4. • Founder at http://westartup.eu• Partner, HealthStartup• Coach, MIC Boostcamp Brussels• Co- founder, BetaInvest• Co-organizer at Startup Weekend Brussels, Mons, Liege• Co-organizer at Bizcamp Belgium
  5. 5. Why personalbranding?
  6. 6. Why would anyone notice –remember - pay attention to you?
  7. 7. You have to stand out, but that’s not enough. 7
  8. 8. Career is over.Your reputation pays your bills.
  9. 9. Communicate a • Meaningful • Impactful • Crediblerepresentation of your self tothe outside world
  10. 10. Being different is NOT branding
  11. 11. Want impact? Focus!(otherwise you end up with something like this)
  12. 12. Inconsistencies kill credibility
  13. 13. Be the duck!
  14. 14. Let’s get practical now
  15. 15. Be brutally honest about what you want out of life (big things)
  16. 16. Don’t compromise on your principles
  17. 17. • What do you want to achieve?• Who is your target audience?• What are your resources?
  18. 18. • What I want to achieve: – Help people start new, better businesses – “Filter out” the wrong people – Get invited to do marketing consulting• My target audience: – Entrepreneurs, customers, investors• My resources: – My time
  19. 19. • Content (action and word)• Presence (physical and digital)
  20. 20. Be the duck!
  21. 21. Do something
  22. 22. Do something again
  23. 23. Keep doing it! 23
  24. 24. So, what does it bring?
  25. 25. Support action with content
  26. 26. Clothes make a man
  27. 27. Create your ownuniform 27
  28. 28. Same for girls,with more options
  29. 29. Creative thinker, brandbuilder, pragmaticplanner, marketing guy tothe core and part-timeperfectionist.
  30. 30. • http://www.facebook.com/leo.exter• http://be.linkedin.com/in/exter• http://twitter.com/leoexter
  31. 31. Professional photos
  32. 32. Not-so-professional photos
  33. 33. Make a conscious choice – every time 34
  34. 34. Join networks…or build your own 36
  35. 35. Follow a simple process 37
  36. 36. 4 rules of networking• First focus on quantity, then on quality• Become a super-networker: put people in touch with other people• Give without hope of getting back• Be present - often
  37. 37. Meaningful Impactful CredibleRemember: be the duck!
  38. 38. Don’t hesitate to ask questions!leo.exter@westartup.euwww.westartup.eu@leoexterwww.facebook.com/westartup

×