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    Expansion management   successful Expansion management successful Presentation Transcript

    • How to be successful in expansion management
    • before starting an expansion 1. Have  a  CLEAR  vision  of  what  that  expansion  will   be  remembered  or  will  bring  in  the  network.     Example:  being  the  fastest,  strongest  expansion   to  achieve  20  GCDP.     2. ADer  the  clear  vision,  build  the  PURPOSE  behind   it.  Answer  quesGons  like:  “Why  is  it  relevant  for   AIESEC  to  be  in  that  University/City?  How  can  the   university/city  grow  in  having  AIESEC  there?  How   can  your  home  LC  benefit  for  that  Expansion?    
    • before starting an expansion – define structure & responsibilities LCP   LEM   EIP   VP  ICX   VP  OGX   VP  COMM   VP  TM   If you are opening one EI
    • before starting an expansion – define structure & responsibilities LCP   LEM   SUP   TLs   If you are opening one SU
    • But wait… How to define if you are opening one SU or one EI? SU  should  do  just  focus  maximum  in  2  Exchange  Programs  and   should  not  have  any  plans  in  becoming  one  LC    -­‐  everything  is  sGll   part  of  the  home  LC  (Financial,  HR,  Events  management)       EI  should  start  with  maximum  2  Exchange  Programs  and  should  have   a  clear  year-­‐plan  in  becoming  an  independent  en?ty.  
    • But wait… How to increase cooperation between Expansion and Home LC? Focus  on  team  building!   •  Have  clear  communicaGon  channels  (and  rules  how  to  use  them)   •  Evolve  them  in  as  much  as  you  can  –  events,  elecGons,  etc.     •  You  may  create  a  “LC  HUB”  with  SU/EI  with  LC  and  have  also  one   idenGty  with  vision,  spirit  and  shouts    
    • Drivers to boost your expansion J
    • Driver  1:  U?lize  online  plaForms  to  increase   recruitment  results  for  ELD  programs   AcGons   •  Promote  recruitment  on  social  media  networks  and  official   website   •  Capitalize  on  physical  channels  that  are  accessible  to  you   easily.   Indicators   •  Number  of  views  &  followers  on  social  media  plagorms   •  Number  of  people  recruited  through  website  
    • Driver  2:  Ensure  financial  sustainability  by   genera?ng  opera?onal  revenues  from  our   exchange  programmes   AcGons   •  Focus  on  selling  the  most  relevant  exchange  programme,   according  to  the  reality.  E.g.  OGCDP;  instead  of  focusing  on   partnering  for  ER.   Indicators   •  Percentage  of  revenue  coming  from  the  targeted  program   •  %  growth  in  the  targeted  programme  
    • Driver  3:  Posi?on  AIESEC  externally  for   market  penetra?on   AcGons   •  Focus  on  delivering  quality  experiences  to  showcase  the   impact  created  by  the  AIESEC  experience.   •  Increase  visibility  of  AIESEC  in  community  through  media  and     youth  organizaGons’  partnerships   Indicators   •  Percentage  of  people  joining  programmes  through  referrals   •  Number  of  media  appearances   •  Number  of  partnerships  with  relevant  organizaGons  
    • Driver  4:  Drive  opera?ons  using  a  boNom-­‐up   strategy   AcGons   •  Start  operaGonally  instead  of  strategically  as  an  expansion   team  and  start  LC  funcGons  as  quickly  as  possible   •  Once  strong  local  capacity  is  developed,  the  expansion  team   can  evolve  to  a  more  strategic  role.   •  Create  fast-­‐tracked  leadership  experiences   Indicators   •  Percentage  of  members  directly  led  by  expansion  team  in   the  first  6  months  (should  be  100%)  
    • Driver  5:  Empower  local  talent  in  order  to   create  a  sustainable  leadership  pipeline  &   create  culture   AcGons   •  Have  locals  on  the  MC  expansion  team   •  Build  a  strong  AIESEC  culture  in  the  enGty   •  Involve  members  in  organizaGonal  decision  making     Indicators   •  Percentage  of  local  members  alending  conferences   •  Percentage  of  local  students  on  the  MC  expansion  team   (min.  1)    
    • Driver  6:  Drive  organiza?onal  behaviors  that   create  and/or  increase  accountability  and   governance.     AcGons   •  Create  a  strong  relaGonship  with  the  government     •  Establish  a  Board  of  Advisors   Indicators   •  Number  of  government  supporters   •  Number  of  people  on  BoA  
    • Driver  7:  Establish  long-­‐term  partnerships  for   sustainability  and  opera?onal  efficiency     AcGons   •  Integrate  AIESEC  into  universiGes  to  facilitate  running  the   ELD  programs.  (i.e.  Being  a  club  or  acGvity  on  campus)   •  Establish  cooperaGon  with  exisGng  students/youth   organisaGons     Indicators   •  Number  of  universiGes  and/or  faculGes  in  which  AIESEC  is   present