Globo.com is the web portal from the leading media group in Brazil, Organizações Globo, a conglomerate that includes TV and radio stations, newspapers and magazines. The company started to use semantic technologies to improve the way it organizes and presents multimedia content ranging from hard news to sports coverage to celebrity gossip. Working in two parallel initiatives, Globo.com is building a set of ontologies to annotate content in different knowledge domains and developing a common software framework that allows each web site to work with semantic annotations to classify and present content in attractive ways. This session will present the key achievements from this work, including:
- Building a top-level ontology that permeates all domains handled by the portal.
- Enabling product teams to build and work with domain ontologies.
- Building a set of reusable software tools that incorporate semantic annotation to different web sites.
- Finding new ways to present annotated content on the web, mixing and matching text, image and video.