• Save
 Improving Web Content Management with Semantic Technologies
Upcoming SlideShare
Loading in...5
×
 

Improving Web Content Management with Semantic Technologies

on

  • 354 views

Globo.com is the web portal from the leading media group in Brazil, Organizações Globo, a conglomerate that includes TV and radio stations, newspapers and magazines. The company started to use ...

Globo.com is the web portal from the leading media group in Brazil, Organizações Globo, a conglomerate that includes TV and radio stations, newspapers and magazines. The company started to use semantic technologies to improve the way it organizes and presents multimedia content ranging from hard news to sports coverage to celebrity gossip. Working in two parallel initiatives, Globo.com is building a set of ontologies to annotate content in different knowledge domains and developing a common software framework that allows each web site to work with semantic annotations to classify and present content in attractive ways. This session will present the key achievements from this work, including:
- Building a top-level ontology that permeates all domains handled by the portal.
- Enabling product teams to build and work with domain ontologies.
- Building a set of reusable software tools that incorporate semantic annotation to different web sites.
- Finding new ways to present annotated content on the web, mixing and matching text, image and video.

Statistics

Views

Total Views
354
Views on SlideShare
354
Embed Views
0

Actions

Likes
4
Downloads
0
Comments
2

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

 Improving Web Content Management with Semantic Technologies Improving Web Content Management with Semantic Technologies Presentation Transcript

  • IMPROVING WEBCONTENT MANAGEMENT WITHSEMANTIC TECHNOLOGIESglobo.comFernando Carolo and Leonardo Burlamaqui
  • WHO WE ARELeading BrazilianMedia Group
  • Multi-brand, diversified media companyBROADCAST MOVIES PAY TV INTERNET PUBLISHING EVENTS RADIO NETWORK NEW VENTURES MUSIC NEWSPAPER
  • 31.2MMunique visitors/month*64%audience reach in Brazil* * source: comScore, 04/11
  • TECHNOLOGY AND SERVICEPROVIDER FOR THE GROUPIntelligence / strategyProduct design & developmentTools and infra-structureLab / startups
  • HOW ITSTARTED
  • Web sites cover the same subjects withDIFFERENT POINTS OF VIEWE.G.Romário de Souza Faria
  • globo esporte.comFormer soccerplayer and coach
  • Representative forthe state ofRio de Janeiro
  • Celebrity
  • How to cross-link all content about Romário?Are different sites covering the same story?Are semantic technologies useful for this?
  • WHATWE DID
  • R&D project started in January ‘09Annotation toolOntology design
  • Annotation tool
  • Embedded into our existing CMSs Web CMS (based on Django) Video publishing system (developed in-house) Blogs (based on WordPress)Common UX for content producersInterface adapts itself to ontologyAnnotations stored in triple store
  • Interface follows the ontology Fields Search rangesSuggest as you typeAutomatic concept extraction
  • Ontology Design
  • One team designs upper ontology / provides trainingInformation architects turned into ontology engineers,work with domain expertsMore design, less software development
  • Common methodology keeps everyone alignedUnified Foundational Ontology (UFO)(1)(2)(3)(4)used for conceptual modelsModeling framework for ontologiesServes as lingua franca for ontology engineers
  • Upper ontology Rigid Non-sortal Rigid Sortal Anti-rigid Sortal Rigid SortalSports ontology News ontology
  • EXAMPLES
  • NEWSGENERAL ELECTIONS OCTOBER ’10Topic pages for candidates, parties and statesBUSINESS AND HEALTHCompanies and stock markets, supplemented with real-timeinformationMedical specialties and wellness topics
  • globoesporte.com SPORTSSWITCH FROM SECTIONS TO CONCEPTSLeagues, teams, players, matchesCROSS-LINKS BETWEEN NEWS SITE AND TVPROPERTIES
  • benefits
  • New ways to organize content / find related material Explicit relationships / derived from content / reasoningUp to date topic pages with little editorial effortSeamless navigation leading users into flow state
  • to do
  • External references for content producers (e.g., DBpedia)NLP tools for concept extractionLinked Open DataRDFa
  • TAKEOUTS
  • Collaborative ontology design using UFOReusable, intelligent code baseCommon user interface for content producersAnnotate once, present everywhereSeamless, immersive user experience
  • references(1) Guizzardi, G. “Ontological Foundations for Structural Conceptual Models”, Telematica Instituut Fundamental Research Series No. 15. The Netherlands: Universal Press, ISBN 90-75176-81-3, 2005.(2) Guizzardi, G.; Wagner, G. “Using the Unified Foundational Ontology (UFO) as a Foundation for General Conceptual Modeling Languages”. In: Theory and Application of Ontology. Berlim: Springer-Verlag, 2010.(3) Baumman, B. “Prying Apart Semantics and Implementation: Generating XML Schemata Directly from Ontologically Sound Conceptual Models”. In: Proceedings of Balisage: The Markup Conference. Montreal, 2009.(4) Guizzardi, G.; Falbo, R. A.; Guizzardi, R. S. S. “Grounding Software Domain Ontologies in the Unified Foundational Ontology (UFO): The Case of the ODE Software Process Ontology”. 11th Iberoamerican Conference on Software Engineering; Recife, Brazil, 2008.
  • FERNANDO CAROLOcarolo@corp.globo.comLEONARDO BURLAMAQUIleonardo.burlamaqui@corp.globo.comglobo.com