WHATWEBELIEVE
WHATWEBELIEVE


       The power of a

       BIGIDEA
WHATWEBELIEVE


      We believe that nothing is more powerful than a big idea,
    it has an unmeasurable power. A big id...
WHATWEBELIEVE




         B MB
         Don’t kill a bee with a
WHATWEBELIEVE



   Small teams. Customized for your project.
              We believe that a big team of workers

     th...
WHATWEBELIEVE



                  G
                IN
              OW




                               SO
           ...
WHATWEBELIEVE



                ING
               W
            KNO

                       Problem
                    ...
WHATWEBELIEVE




                                SO
                                  LV
                  Planning




 ...
WHATWEBELIEVE




                Info. management
                  Data modelling
                       Design
        ...
WHATWEBELIEVE




                    Measuring results
                     Identification of
                    new pro...
WHATWEOFFER
WHATWEOFFER

  WebCreative
  Special projets development, based on the latest trends of the digital market.


  WebAdverti...
WHATWEOFFER

 WebMotion
 3D animation, video and 360º photo technology services.

 WebBrand
 Online media strategic planni...
WHATWEOFFER

  ContentManagmentSystems
  Content management to your websites and intranets.
  Insert and edit content on r...
HOWWEDO
THEPROBLEM
HOWWEDO


   Burger King was a recent brand in Brazil, while McDonald’s was already

       established with over 500 rest...
THESOLUTION
HOWWEDO
            We made one of the first advertising gadgets in Brazil.

   Showing interactively how people can chang...
THEPROBLEM
HOWWEDO
          This is what the competitors of Benevento do:
HOWWEDO



        The competition sells snow products like any virtual store.

     Turns out in Brazil, due to its tropi...
THESOLUTION
HOWWEDO


              We created a character: the “friendly clumsy skier”.

         At first, he was unable to get dres...
HOWWEDO
THEPROBLEM
HOWWEDO




         Yamaha had a new motorcycle for the Brazillian market: the MT 03 Yamaha.

                  A bike wi...
THESOLUTION
HOWWEDO
           The bike’s power and esthetic appeal were privileged with big pictures

    and numberless performance ...
THEPROBLEM
HOWWEDO


    The Valor Econômico Journal (Economic Value), the biggest financial

   newspaper in Brazil, had a weakly dy...
THESOLUTION
HOWWEDO

      Evaluating the reading habits of the print newspapers and RSS readers, the proposal

   made it able for th...
HOWWEDO
THANKYOU
Interactive Agency oN Presentation 2009
Interactive Agency oN Presentation 2009
Interactive Agency oN Presentation 2009
Interactive Agency oN Presentation 2009
Interactive Agency oN Presentation 2009
Upcoming SlideShare
Loading in …5
×

Interactive Agency oN Presentation 2009

5,762 views

Published on

Interactive Agency oN Presentation 2009

Published in: Design, Travel, Business
4 Comments
68 Likes
Statistics
Notes
No Downloads
Views
Total views
5,762
On SlideShare
0
From Embeds
0
Number of Embeds
116
Actions
Shares
0
Downloads
0
Comments
4
Likes
68
Embeds 0
No embeds

No notes for slide

Interactive Agency oN Presentation 2009

  1. 1. WHATWEBELIEVE
  2. 2. WHATWEBELIEVE The power of a BIGIDEA
  3. 3. WHATWEBELIEVE We believe that nothing is more powerful than a big idea, it has an unmeasurable power. A big idea can move the world. It can change the way people think, doesn’t matter if you are not the biggest or the richest one.If you have a good idea, people will follow you.
  4. 4. WHATWEBELIEVE B MB Don’t kill a bee with a
  5. 5. WHATWEBELIEVE Small teams. Customized for your project. We believe that a big team of workers that have nothing to agree with your project isn’t helpful. So we only hire what you need for your project and keep our team working exclusively, avoiding unnecessary costs.
  6. 6. WHATWEBELIEVE G IN OW SO KN LV IN G HOW WE WORK GR G OW IN IN OP G EL DEV
  7. 7. WHATWEBELIEVE ING W KNO Problem Target Product Competition
  8. 8. WHATWEBELIEVE SO LV Planning IN G Creative team Concept
  9. 9. WHATWEBELIEVE Info. management Data modelling Design Procreation Implantation G IN OP VEL DE
  10. 10. WHATWEBELIEVE Measuring results Identification of new problems and opportunities Knowing the problem GR OW IN G
  11. 11. WHATWEOFFER
  12. 12. WHATWEOFFER WebCreative Special projets development, based on the latest trends of the digital market. WebAdvertising Digital communication tools that insert your brand in the online word, increasing your visibility. WebPromotion Promotional initiatives approaching your target through cultural contests, online events, ARGs (Alternate Reality Games), etc. WebRelationship CRM (Sugar CRM) platforms to enrich and increase your consumer’s data base valuing your relationship with them. WebWriting We develop exclusive content for your online project.
  13. 13. WHATWEOFFER WebMotion 3D animation, video and 360º photo technology services. WebBrand Online media strategic planning including techknowledge, innovation and brand positioning. WebMobile Mobile focused projects, based on interactive platforms to access services. WebGames Online and mobile games development. WebEpidemic Viral initiatives that incentive WOM (World of Mouth) spreading your message through the desired target.
  14. 14. WHATWEOFFER ContentManagmentSystems Content management to your websites and intranets. Insert and edit content on real-time. Running on Joomia open source platform. CustomerRelationshipManager Provides cross-data about your clients allowing the company take better decisions based on its customer base. Running on Sugar CRM open source platform E-Commerce Your virtual store, B2B, B2C and C2C, including secure ways of payment online running on open source platform Magento . Newsletter Informative report system running on Mail Shimp software. SpecialProjects Custom online and desktop projects.
  15. 15. HOWWEDO
  16. 16. THEPROBLEM
  17. 17. HOWWEDO Burger King was a recent brand in Brazil, while McDonald’s was already established with over 500 restaurants and 30 years of history. So Burger King wanted to emphasize its major difference – expressed inclusively on its global tagline: “We do it your way” – and get people familiar with the restaurant's menu.
  18. 18. THESOLUTION
  19. 19. HOWWEDO We made one of the first advertising gadgets in Brazil. Showing interactively how people can change their Whopper® being able to name their customized sandwich in several ways.
  20. 20. THEPROBLEM
  21. 21. HOWWEDO This is what the competitors of Benevento do:
  22. 22. HOWWEDO The competition sells snow products like any virtual store. Turns out in Brazil, due to its tropical weather, most people need assistance in order to get to know and buy this kind of product. So, basically, people were pretty much lost.
  23. 23. THESOLUTION
  24. 24. HOWWEDO We created a character: the “friendly clumsy skier”. At first, he was unable to get dressed in such weather, so he needed help from the web surfers. We bought the www.saindodeumafria.com.br domain, which means to get out of trouble (but locally is used as “getting out of the cold”). This way we were able to show all the Rossignol product range in a friendly, fun and relaxed manner.
  25. 25. HOWWEDO
  26. 26. THEPROBLEM
  27. 27. HOWWEDO Yamaha had a new motorcycle for the Brazillian market: the MT 03 Yamaha. A bike with a great esthetic appeal and a 600cc power. The offline campaign had already been developed and the challenge was to bring it to the online reality.
  28. 28. THESOLUTION
  29. 29. HOWWEDO The bike’s power and esthetic appeal were privileged with big pictures and numberless performance videos. Materials for the bike enthusiastic were offered: wallpapers, videos with professional pilots and the offline campaign films.
  30. 30. THEPROBLEM
  31. 31. HOWWEDO The Valor Econômico Journal (Economic Value), the biggest financial newspaper in Brazil, had a weakly dynamic website and even though the website had a huge number of daily accesses. But the advertising budget was still too focused on the print version. The client wanted a more interactive, 2.0 website and able to be more attractive for advertisers.
  32. 32. THESOLUTION
  33. 33. HOWWEDO Evaluating the reading habits of the print newspapers and RSS readers, the proposal made it able for the online reader to choose in which order they wanted to read the news, prioritizing (taking them to the top of the screen), just like people are able to do on the print version, choosing the sections to read first, eliminating the ones that are not of interest; besides customizing the actions palette in the right corner of the page. A search system based on suggestions was created for related words of the text written. To make it more attractive for advertisers, an expandable banner was developed, offering a bigger area at the same time it was not invasive for readers. Information focused, visible comments were seen only when readers we interested and right-on-time news showed up based on the readers choice of labels.
  34. 34. HOWWEDO
  35. 35. THANKYOU

×