PERSONAL MEDIA PLAYER

A device which: music files What is a personal media player ? E.g.: Discman, iPod Stores Organizes Plays

Stores

Organizes

Plays

EVOLUTION OF PERSONAL MEDIA PLAYER

Walkman (cassette type) Discman (audio cds) MiniDisc walkman Digital MP3 player Discman (MP3, WMA, Audio) Digital Video player

VARIOUS MEDIA PLAYERS: CREATIVE ZEN SLEEK ZEN VISION ZEN VIDEO

DELL RIO SAMSUNG

SONY NETWORK WALKMAN SONY SPORT SONY WALKMAN PHONE

MUSTEK ARCHOS ARCHOS GMINI

LEADING PLAYER IN THE MARKET

iPod

Generation: 1G Capacity: 5GB Connection: Firewire Release Date: October 2001 iPod

Generation: 2G Capacity: 10, 20 GB Changes: Touch sensitive wheel Connection: Firewire Release Date: July 2002 iPod

Generation: 3G Capacity: 10, 15, 20, 30, 40 GB Changes: Dock connector, Middle row buttons Connection: Firewire Release Date: April 2003 iPod

Generation: 4G Capacity: 20, 30, 40, 60 GB Changes: Color with photo viewer, Touch wheel with buttons Connection: Firewire or USB Release Date: July 2004 iPod

Generation: 5G Capacity: 30, 60 GB Changes: Slim, Big screen with Video player, No AC adapter Connection: USB Release Date: October 2005 iPod (Video)

Generation: 1G Capacity: 4GB Connection: Firewire Release Date: January 2004 iPod mini

Generation: 2G Capacity: 4, 6 GB Changes: Brighter color variants, No AC adapter Connection: Firewire or USB Release Date: January 2004 iPod mini

Generation: 1G Capacity: 1, 2, 4 GB Changes: Slim design, Flash memory Connection: USB Release Date: September 2005 iPod Nano

Generation: 1G Capacity: 512 MB, 1 GB Changes: 1 st iPod without screen Connection: USB Release Date: January 2005 iPod Shuffle

Growth of iPoD

iPod Timeline

Currently dominates the digital audio player market in U.S 58 million iPod’s sold as on 10 July 2006 (Source: Apple CEO) PC version released iPod mini introduced

Currently dominates the digital audio player market in U.S

58 million iPod’s sold as on 10 July 2006 (Source: Apple CEO)

Market Share of iPod iPod’s advantages: K eep I t S imple! Design: simple but beautiful design Features: focusing on playing music Accessories: armband, car audio, dock, FM remote, etc .

iPod’s advantages: K eep I t S imple!

Design: simple but beautiful design

Features: focusing on playing music

Accessories: armband, car audio, dock, FM remote, etc .

Add on features….accessories…. THE OTHER SIDE OF MARKETING

iFlip portable video player for iPod Features: 8.4-inch LCD with 480 x 234 native resolution Built-in speakers T ilting dock Battery upto 5 hours Dual headphone jacks On screen menu Cost $200

Features:

8.4-inch LCD with 480 x 234 native resolution

Built-in speakers

T ilting dock

Battery upto 5 hours

Dual headphone jacks

On screen menu

Cost $200

iPod FM Transmitter Features: Can play through FM radio at any where No batteries needed

Features:

Can play through FM radio at any where

No batteries needed

Features: Snap-on flashlight Class IIIA laser pointer Can be even attached to a key chain iBeams

Features:

Snap-on flashlight

Class IIIA laser pointer

Can be even attached to a key chain

RSS feeds on iPod iPod e-Book

Chainmail iPod sleeve iPod Hoodies i SoundCap iPod safe case

i-move Smart Car with an iPod 15GB iPod and a car kit with the purchase of a 2003 New Beetle car Integrated iPod mount iPod Bag, Shoulder Bag with Integrated Speakers

Smart Car with an iPod

15GB iPod and a car kit with the purchase of a 2003 New Beetle car

Integrated iPod mount

iPod Advertisements First advt. capable of seeing from space Converted an abandoned mineral mine to ipod iPod Billboard in Toronto iPod lightrail wrap advertising

First advt. capable of seeing from space

Converted an abandoned mineral mine to ipod

FUTURE PLANS FOR iPod iPod Boombox with wireless streaming capabilities New models with more beautiful design and convenient features will be introduced continuously iPod will increase Apple Computer’s brand power and eventually the sales of Apple’s computers will be increased. (iMac, PowerMac, iBook, PowerBook, Mac mini, MacBook) iTunes Music Store will enhance the legal MP3 purchases and iPod will be a standard of MP3 players

iPod Boombox with wireless streaming capabilities

New models with more beautiful design and convenient features will be introduced continuously

iPod will increase Apple Computer’s brand power and eventually the sales of Apple’s computers will be increased.

(iMac, PowerMac, iBook, PowerBook, Mac mini, MacBook)

iTunes Music Store will enhance the legal MP3 purchases and iPod will be a standard of MP3 players

iPod 6 th Generation : Future 3D games

FUTURE MARKET MICROSOFT ZUNE SONY MYLO More prominent brands coming with better features iPod shows decrease in sales due to more competition Future will consist of players with integrated features like VOIP calls, browser, games etc.

More prominent brands coming with better features

iPod shows decrease in sales due to more competition

Future will consist of players with integrated features like VOIP calls, browser, games etc.

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