PERSONAL  MEDIA  PLAYER
A device which: music files  What is a personal media player ? E.g.: Discman, iPod <ul><li>Stores </li></ul><ul><li>Organi...
 
EVOLUTION  OF PERSONAL MEDIA PLAYER
Walkman (cassette type) Discman (audio cds) MiniDisc walkman Digital MP3 player Discman (MP3, WMA, Audio) Digital Video pl...
 
 
VARIOUS MEDIA PLAYERS: CREATIVE ZEN SLEEK ZEN VISION ZEN VIDEO
DELL RIO SAMSUNG
SONY NETWORK WALKMAN SONY SPORT SONY WALKMAN PHONE
MUSTEK ARCHOS ARCHOS GMINI
LEADING PLAYER IN THE MARKET
iPod
Generation: 1G Capacity: 5GB Connection: Firewire Release Date: October 2001 iPod
Generation: 2G Capacity: 10, 20 GB Changes: Touch sensitive wheel Connection: Firewire Release Date: July 2002 iPod
Generation: 3G Capacity: 10, 15, 20, 30, 40 GB Changes: Dock connector, Middle row buttons Connection: Firewire Release Da...
Generation: 4G Capacity: 20, 30, 40, 60 GB Changes: Color with photo viewer, Touch wheel with buttons Connection: Firewire...
Generation: 5G Capacity: 30, 60 GB Changes: Slim, Big screen with Video player, No AC adapter Connection: USB Release Date...
Generation: 1G Capacity: 4GB Connection: Firewire Release Date: January 2004 iPod mini
Generation: 2G Capacity: 4, 6 GB Changes: Brighter color variants, No AC adapter Connection: Firewire or USB Release Date:...
Generation: 1G Capacity: 1, 2, 4 GB Changes: Slim design,  Flash memory Connection: USB Release Date: September 2005 iPod ...
Generation: 1G Capacity: 512 MB, 1 GB Changes: 1 st  iPod without screen Connection: USB Release Date: January 2005 iPod S...
Growth of iPoD
iPod Timeline
<ul><li>Currently  dominates  the digital audio player market in U.S </li></ul><ul><li>58 million  iPod’s sold as on 10 Ju...
Market Share of iPod <ul><li>iPod’s advantages:  K eep  I t  S imple! </li></ul><ul><li>Design: simple but beautiful desig...
Add on features….accessories…. THE  OTHER SIDE  OF MARKETING
iFlip portable video player for iPod  <ul><li>Features: </li></ul><ul><li>8.4-inch LCD with 480 x 234 native resolution  <...
iPod FM Transmitter <ul><li>Features: </li></ul><ul><li>Can play through  FM radio  at any where </li></ul><ul><li>No batt...
<ul><li>Features: </li></ul><ul><li>Snap-on  flashlight </li></ul><ul><li>Class IIIA  laser  pointer </li></ul><ul><li>Can...
RSS feeds on iPod iPod e-Book
Chainmail iPod sleeve iPod Hoodies i SoundCap iPod safe case
i-move <ul><li>Smart Car  with an iPod </li></ul><ul><li>15GB iPod and a car kit with the purchase of a 2003 New Beetle ca...
iPod Advertisements <ul><li>First advt.  capable of seeing from space </li></ul><ul><li>Converted an abandoned mineral min...
FUTURE PLANS FOR iPod <ul><li>iPod Boombox with  wireless  streaming capabilities </li></ul><ul><li>New models with more b...
iPod 6 th  Generation : Future 3D games
FUTURE MARKET MICROSOFT ZUNE SONY MYLO <ul><li>More  prominent brands  coming with better features </li></ul><ul><li>iPod ...
THANK YOU
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Personal Media Player

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A study & analysis of various portable media players..

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Transcript of "Personal Media Player"

  1. 1. PERSONAL MEDIA PLAYER
  2. 2. A device which: music files What is a personal media player ? E.g.: Discman, iPod <ul><li>Stores </li></ul><ul><li>Organizes </li></ul><ul><li>Plays </li></ul>
  3. 4. EVOLUTION OF PERSONAL MEDIA PLAYER
  4. 5. Walkman (cassette type) Discman (audio cds) MiniDisc walkman Digital MP3 player Discman (MP3, WMA, Audio) Digital Video player
  5. 8. VARIOUS MEDIA PLAYERS: CREATIVE ZEN SLEEK ZEN VISION ZEN VIDEO
  6. 9. DELL RIO SAMSUNG
  7. 10. SONY NETWORK WALKMAN SONY SPORT SONY WALKMAN PHONE
  8. 11. MUSTEK ARCHOS ARCHOS GMINI
  9. 12. LEADING PLAYER IN THE MARKET
  10. 13. iPod
  11. 14. Generation: 1G Capacity: 5GB Connection: Firewire Release Date: October 2001 iPod
  12. 15. Generation: 2G Capacity: 10, 20 GB Changes: Touch sensitive wheel Connection: Firewire Release Date: July 2002 iPod
  13. 16. Generation: 3G Capacity: 10, 15, 20, 30, 40 GB Changes: Dock connector, Middle row buttons Connection: Firewire Release Date: April 2003 iPod
  14. 17. Generation: 4G Capacity: 20, 30, 40, 60 GB Changes: Color with photo viewer, Touch wheel with buttons Connection: Firewire or USB Release Date: July 2004 iPod
  15. 18. Generation: 5G Capacity: 30, 60 GB Changes: Slim, Big screen with Video player, No AC adapter Connection: USB Release Date: October 2005 iPod (Video)
  16. 19. Generation: 1G Capacity: 4GB Connection: Firewire Release Date: January 2004 iPod mini
  17. 20. Generation: 2G Capacity: 4, 6 GB Changes: Brighter color variants, No AC adapter Connection: Firewire or USB Release Date: January 2004 iPod mini
  18. 21. Generation: 1G Capacity: 1, 2, 4 GB Changes: Slim design, Flash memory Connection: USB Release Date: September 2005 iPod Nano
  19. 22. Generation: 1G Capacity: 512 MB, 1 GB Changes: 1 st iPod without screen Connection: USB Release Date: January 2005 iPod Shuffle
  20. 23. Growth of iPoD
  21. 24. iPod Timeline
  22. 25. <ul><li>Currently dominates the digital audio player market in U.S </li></ul><ul><li>58 million iPod’s sold as on 10 July 2006 (Source: Apple CEO) </li></ul>PC version released iPod mini introduced
  23. 26. Market Share of iPod <ul><li>iPod’s advantages: K eep I t S imple! </li></ul><ul><li>Design: simple but beautiful design </li></ul><ul><li>Features: focusing on playing music </li></ul><ul><li>Accessories: armband, car audio, dock, FM remote, etc . </li></ul>
  24. 27. Add on features….accessories…. THE OTHER SIDE OF MARKETING
  25. 28. iFlip portable video player for iPod <ul><li>Features: </li></ul><ul><li>8.4-inch LCD with 480 x 234 native resolution </li></ul><ul><li>Built-in speakers </li></ul><ul><li>T ilting dock </li></ul><ul><li>Battery upto 5 hours </li></ul><ul><li>Dual headphone jacks </li></ul><ul><li>On screen menu </li></ul><ul><li>Cost $200 </li></ul>
  26. 29. iPod FM Transmitter <ul><li>Features: </li></ul><ul><li>Can play through FM radio at any where </li></ul><ul><li>No batteries needed </li></ul>
  27. 30. <ul><li>Features: </li></ul><ul><li>Snap-on flashlight </li></ul><ul><li>Class IIIA laser pointer </li></ul><ul><li>Can be even attached to a key chain </li></ul>iBeams
  28. 31. RSS feeds on iPod iPod e-Book
  29. 32. Chainmail iPod sleeve iPod Hoodies i SoundCap iPod safe case
  30. 33. i-move <ul><li>Smart Car with an iPod </li></ul><ul><li>15GB iPod and a car kit with the purchase of a 2003 New Beetle car </li></ul><ul><li>Integrated iPod mount </li></ul>iPod Bag, Shoulder Bag with Integrated Speakers
  31. 34. iPod Advertisements <ul><li>First advt. capable of seeing from space </li></ul><ul><li>Converted an abandoned mineral mine to ipod </li></ul>iPod Billboard in Toronto iPod lightrail wrap advertising
  32. 35. FUTURE PLANS FOR iPod <ul><li>iPod Boombox with wireless streaming capabilities </li></ul><ul><li>New models with more beautiful design and convenient features will be introduced continuously </li></ul><ul><li>iPod will increase Apple Computer’s brand power and eventually the sales of Apple’s computers will be increased. </li></ul><ul><li>(iMac, PowerMac, iBook, PowerBook, Mac mini, MacBook) </li></ul><ul><li>iTunes Music Store will enhance the legal MP3 purchases and iPod will be a standard of MP3 players </li></ul>
  33. 36. iPod 6 th Generation : Future 3D games
  34. 37. FUTURE MARKET MICROSOFT ZUNE SONY MYLO <ul><li>More prominent brands coming with better features </li></ul><ul><li>iPod shows decrease in sales due to more competition </li></ul><ul><li>Future will consist of players with integrated features like VOIP calls, browser, games etc. </li></ul>
  35. 38. THANK YOU

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