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Personal Media Player

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A study & analysis of various portable media players..

A study & analysis of various portable media players..

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  • 1. PERSONAL MEDIA PLAYER
  • 2. A device which: music files What is a personal media player ? E.g.: Discman, iPod
    • Stores
    • Organizes
    • Plays
  • 3.  
  • 4. EVOLUTION OF PERSONAL MEDIA PLAYER
  • 5. Walkman (cassette type) Discman (audio cds) MiniDisc walkman Digital MP3 player Discman (MP3, WMA, Audio) Digital Video player
  • 6.  
  • 7.  
  • 8. VARIOUS MEDIA PLAYERS: CREATIVE ZEN SLEEK ZEN VISION ZEN VIDEO
  • 9. DELL RIO SAMSUNG
  • 10. SONY NETWORK WALKMAN SONY SPORT SONY WALKMAN PHONE
  • 11. MUSTEK ARCHOS ARCHOS GMINI
  • 12. LEADING PLAYER IN THE MARKET
  • 13. iPod
  • 14. Generation: 1G Capacity: 5GB Connection: Firewire Release Date: October 2001 iPod
  • 15. Generation: 2G Capacity: 10, 20 GB Changes: Touch sensitive wheel Connection: Firewire Release Date: July 2002 iPod
  • 16. Generation: 3G Capacity: 10, 15, 20, 30, 40 GB Changes: Dock connector, Middle row buttons Connection: Firewire Release Date: April 2003 iPod
  • 17. Generation: 4G Capacity: 20, 30, 40, 60 GB Changes: Color with photo viewer, Touch wheel with buttons Connection: Firewire or USB Release Date: July 2004 iPod
  • 18. Generation: 5G Capacity: 30, 60 GB Changes: Slim, Big screen with Video player, No AC adapter Connection: USB Release Date: October 2005 iPod (Video)
  • 19. Generation: 1G Capacity: 4GB Connection: Firewire Release Date: January 2004 iPod mini
  • 20. Generation: 2G Capacity: 4, 6 GB Changes: Brighter color variants, No AC adapter Connection: Firewire or USB Release Date: January 2004 iPod mini
  • 21. Generation: 1G Capacity: 1, 2, 4 GB Changes: Slim design, Flash memory Connection: USB Release Date: September 2005 iPod Nano
  • 22. Generation: 1G Capacity: 512 MB, 1 GB Changes: 1 st iPod without screen Connection: USB Release Date: January 2005 iPod Shuffle
  • 23. Growth of iPoD
  • 24. iPod Timeline
  • 25.
    • Currently dominates the digital audio player market in U.S
    • 58 million iPod’s sold as on 10 July 2006 (Source: Apple CEO)
    PC version released iPod mini introduced
  • 26. Market Share of iPod
    • iPod’s advantages: K eep I t S imple!
    • Design: simple but beautiful design
    • Features: focusing on playing music
    • Accessories: armband, car audio, dock, FM remote, etc .
  • 27. Add on features….accessories…. THE OTHER SIDE OF MARKETING
  • 28. iFlip portable video player for iPod
    • Features:
    • 8.4-inch LCD with 480 x 234 native resolution
    • Built-in speakers
    • T ilting dock
    • Battery upto 5 hours
    • Dual headphone jacks
    • On screen menu
    • Cost $200
  • 29. iPod FM Transmitter
    • Features:
    • Can play through FM radio at any where
    • No batteries needed
  • 30.
    • Features:
    • Snap-on flashlight
    • Class IIIA laser pointer
    • Can be even attached to a key chain
    iBeams
  • 31. RSS feeds on iPod iPod e-Book
  • 32. Chainmail iPod sleeve iPod Hoodies i SoundCap iPod safe case
  • 33. i-move
    • Smart Car with an iPod
    • 15GB iPod and a car kit with the purchase of a 2003 New Beetle car
    • Integrated iPod mount
    iPod Bag, Shoulder Bag with Integrated Speakers
  • 34. iPod Advertisements
    • First advt. capable of seeing from space
    • Converted an abandoned mineral mine to ipod
    iPod Billboard in Toronto iPod lightrail wrap advertising
  • 35. FUTURE PLANS FOR iPod
    • iPod Boombox with wireless streaming capabilities
    • New models with more beautiful design and convenient features will be introduced continuously
    • iPod will increase Apple Computer’s brand power and eventually the sales of Apple’s computers will be increased.
    • (iMac, PowerMac, iBook, PowerBook, Mac mini, MacBook)
    • iTunes Music Store will enhance the legal MP3 purchases and iPod will be a standard of MP3 players
  • 36. iPod 6 th Generation : Future 3D games
  • 37. FUTURE MARKET MICROSOFT ZUNE SONY MYLO
    • More prominent brands coming with better features
    • iPod shows decrease in sales due to more competition
    • Future will consist of players with integrated features like VOIP calls, browser, games etc.
  • 38. THANK YOU