"MILKMAN OF INDIA” Dr. Varghese Kurien

Background Childhood Early Years Impact Leadership Story of a “real” Legend

Background

Childhood

Early Years

Impact

Leadership

Kurien Saga Father of White revolution in India Chairman of GCMMF for 35 years Architect of Operation Flood – Largest dairy dev. Program in the world Who made India the largest milk producer in the world Awards received: Magsaysay Padmashri Padma Bhushan Padma Vibhushan World food prize with his daughter

Father of White revolution in India

Chairman of GCMMF for 35 years

Architect of Operation Flood – Largest dairy dev. Program in the world

Who made India the largest milk producer in the world

Awards received:

Magsaysay

Padmashri

Padma Bhushan

Padma Vibhushan

World food prize

Family & Childhood Born on November 26, 1921 @ Calicut, Kerala Born to Mr. Puthenpurackal Kurien & Mrs. Kurien Belong to Cyrian Christian community (high rate of literacy) Brought up in Christian Missionary Society by his mother Atheist Represented college in tennis, badminton, cricket & boxing Father died when he was 21 Wanted to join Army (Mother didn’t let him go off to war)

Born on November 26, 1921 @ Calicut, Kerala

Born to Mr. Puthenpurackal Kurien & Mrs. Kurien

Belong to Cyrian Christian community (high rate of literacy)

Brought up in Christian Missionary Society by his mother

Atheist

Represented college in tennis, badminton, cricket & boxing

Father died when he was 21

Wanted to join Army (Mother didn’t let him go off to war)

Bachelor of science (Physics) from Loyola College, Madras in 1941 Bachelor of engineering (Mechanical) 7 th rank from Madras University in 1944 Special studies in engineering from the TISCO at Jamshedpur 1946 Masters in science in mechanical engineering with distinction with specialization on dairy engineering from Michigan State University in 1948 (major subjects where nuclear physics, metallurgy) Specialized training in dairy engineering at the National Dairy Research Institute, Bangalore Educational Background

Bachelor of science (Physics) from Loyola College, Madras in 1941

Bachelor of engineering (Mechanical) 7 th rank from Madras University in 1944

Special studies in engineering from the TISCO at Jamshedpur 1946

Masters in science in mechanical engineering with distinction with specialization on dairy engineering from Michigan State University in 1948 (major subjects where nuclear physics, metallurgy)

Specialized training in dairy engineering at the National Dairy Research Institute, Bangalore

Early Years Result of farmers meet at Samarkha (kaira dist) on 4 Jan 1946 Called by Morarji Desai under advice from Sardar Vallabhai Patel Objective : To fight rapacious milk contractors Farmers sold milk directly from kaira to govt. run Bombay milk scheme Amul brand launched in 1955 (Amoolya, priceless)

Result of farmers meet at Samarkha (kaira dist) on 4 Jan 1946

Called by Morarji Desai under advice from Sardar Vallabhai Patel

Objective : To fight rapacious milk contractors

Farmers sold milk directly from kaira to govt. run Bombay milk scheme

Amul brand launched in 1955 (Amoolya, priceless)

The Impact : AMUL Total Farmer control over production, procurement & marketing Economic independence to farmers Farmer is god philosophy 10 million diary producers, 81,000 cooperative societies Massive return of 2400 crore every year against 200 crore investment of world bank in operation flood Cost of milk prod. became 40% lower than EU & US AMUL pattern / Anand pattern

Total Farmer control over production, procurement & marketing

Economic independence to farmers

Farmer is god philosophy

10 million diary producers, 81,000 cooperative societies

Massive return of 2400 crore every year against 200 crore investment of world bank in operation flood

Cost of milk prod. became 40% lower than EU & US

AMUL pattern / Anand pattern

“ Innovation cannot be mandated or forced on people, ”.“ It is everywhere, a function of the quality of the people and the environment. We need to have enough skilled people working in a self-actuating environment to produce innovation ” . Dr. Kurien Kurien – the Leader Organized farmers rather than trying to employ them Fought against bureaucrats, ministers, est. firms for farmer’s benefit Farmer is god, stood by them in thick & thin Steps down from Amul in 2006 due to difference in opinion

Organized farmers rather than trying to employ them

Fought against bureaucrats, ministers, est. firms for farmer’s benefit

Farmer is god, stood by them in thick & thin

Steps down from Amul in 2006 due to difference in opinion

Success of Amul Brand: acc. to Dr. Kurien Maintaining : Quality Value for money Availability Service

“ I am like a cat, throw me wherever you want to, I will land on my feet.. ” “ Eight hours for dairy, eight hours for your family and eight hours for sleep ” “ My philosophy in life is to do as much good as I can to those who are less fortunate, But I would like to live my life as a common man ” Dr. Kurien Quotable Quotes