Blogging From The Beginning731


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This presentation is about beginning, maintaining, and promoting a blog. It was delivered to the Trainer\'s Edge SIG of the Philadelphia ASTD chapter.

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Blogging From The Beginning731

  1. 1. Blogging... <ul><li>From the Beginning </li></ul><ul><li>for ASTD Trainer’s Edge SIG July 23, 2011 </li></ul>Len Zangwill, Sr. Specialist Octagon Research Solutions, Inc.
  2. 2. Today’s Topics What... is a blog? Why Blog? How to blog? Where to put it? Themes and Features Promotion? Community of Trainers Let’s Publish!
  3. 3. What is a Blog? <ul><li>Used to be called ‘weblog’ </li></ul><ul><li>Can be a source of news </li></ul><ul><li>Can also double as website </li></ul><ul><li>Communications vehicle </li></ul>From
  4. 4. A Few Types of Blogs <ul><li>Personal Online Diary </li></ul><ul><li>Topical </li></ul><ul><ul><li>politics, economy, hiking </li></ul></ul><ul><li>Corporate </li></ul><ul><ul><li>Internal and External </li></ul></ul>
  5. 5. Why Blog?
  6. 6. Reasons to Blog <ul><li>Establish Expertise </li></ul><ul><li>Get Noticed </li></ul><ul><li>Publicize what you are doing </li></ul><ul><li>Practice Writing </li></ul><ul><li>Educate Yourself </li></ul>
  7. 7. How to Blog <ul><li>Useful topics </li></ul><ul><li>Provide Value </li></ul><ul><li>Timeliness </li></ul><ul><li>Frequency </li></ul>
  8. 8. How to Blog Recruit an Editor! You’ll be glad you did.....
  9. 9. What’s Your Writing Style?
  10. 10. Aspects of Writing Posts <ul><li>Longer </li></ul><ul><li>Satiric </li></ul><ul><li>Opinionated </li></ul><ul><li>Occasional </li></ul><ul><li>Shorter </li></ul><ul><li>Serious </li></ul><ul><li>Factual </li></ul><ul><li>Often </li></ul>
  11. 11. Topic Generation <ul><li>Articles </li></ul><ul><li>Other Blogs </li></ul><ul><li>Your Projects </li></ul><ul><li>Daily Life </li></ul>
  12. 12. Where to put your blog?
  13. 13. Some Hosting Sites <ul><li> (was blogspot) </li></ul><ul><li> </li></ul><ul><li>Posterous </li></ul><ul><li>WordPress </li></ul>
  14. 14. Blogger
  15. 15.
  16. 16.
  17. 17. Posterous
  18. 18. WordPress
  19. 19. Consider: Your Own Sitename <ul><ul><li>WordPress (host) Addresses: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Website Addresses </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  20. 20. Consider: Your Own Sitename <ul><li>Branded domain name </li></ul><ul><li>Requires website registration </li></ul><ul><li>Can be trademarked--state and Federal </li></ul>
  21. 21. Some Website Registrars
  22. 22. WhoIs Privacy
  23. 23. Trademarking
  24. 24. What should the blog look like?
  25. 25. Themes... WordPress Default Theme
  26. 26. From Theme to Blog
  27. 27. Adding a Picture
  28. 28. Lots of Company <ul><li>Kubrick: 2nd most popular Wordpress theme </li></ul><ul><li>2,600,485 other blogs use this theme </li></ul>
  29. 29. Other Themes... This is a sample of the themes available from hosting sites.
  30. 30. Content is Critical
  31. 31. Other Features
  32. 32. Bells and Whistles
  33. 33. Need More Tips on Features? <ul><li>Check out the HELP files on your blog hosting site.... </li></ul><ul><ul><li>There will be plenty of ideas there </li></ul></ul>
  34. 34. Is Anyone Reading It? Comments Comments
  35. 35. Is Anyone Reading It? Social Media Monitoring Social Media Monitoring
  36. 36. Is Anyone Reading It? Case Study Case Study
  37. 37. Is Anyone Reading It? Case Study Case Study
  38. 38. Is Anyone Reading It? Statistics Statistics <ul><li>The major hostings sites offer readership stats: </li></ul><ul><ul><li>time period </li></ul></ul><ul><ul><li>post </li></ul></ul><ul><ul><li>search terms </li></ul></ul>
  39. 39. How Can I be Found?
  40. 40. Promotion
  41. 41. The First Steps <ul><li>Direct Links from Profiles </li></ul><ul><li>Regular Status updates </li></ul>
  42. 42. Second Steps <ul><li>Add blogname to marketing materials </li></ul><ul><ul><li>business cards </li></ul></ul><ul><ul><li>resumes and C.V. </li></ul></ul><ul><ul><li>flyers </li></ul></ul><ul><ul><li>email signatures </li></ul></ul>
  43. 43. Be Topical
  44. 44. Tell a Friend <ul><li>Don’t forget word of mouth--it works </li></ul><ul><li>Don’t be shy! </li></ul><ul><li>Talk to People </li></ul>
  45. 45. Tags and Links
  46. 46. Tags and Links Extracted from Philly Eco City’s Blogroll Extracted from SustainableWritings
  47. 47. Search Engines-General
  48. 48. Search Engines-Technorati <ul><li>A major blog-focused search engine </li></ul>
  49. 49. Connections <ul><li>Comment on relevant sites and blogs </li></ul><ul><li>Offer to write for other blogs </li></ul><ul><ul><li>Friends and Colleagues </li></ul></ul><ul><ul><li>Vendors, trade groups </li></ul></ul>
  50. 50. Help! Help!
  51. 51. Training Communities
  52. 52. Training Communities <ul><li>E-Learning </li></ul><ul><li>Learning Technology </li></ul><ul><li>General Business </li></ul><ul><li>ASTD </li></ul><ul><li>Blog Theme(s) </li></ul>
  53. 53. E-Learning
  54. 54. Learning Technologies
  55. 55. Broader Business Community
  56. 56. ASTD Blog
  57. 57. Vendors--Adobe <ul><li>Product “community” </li></ul><ul><li>Product Blog </li></ul><ul><li>Crowd-sourced tips </li></ul>
  58. 58. Vendors-Communities
  59. 59. Vendors -Product Blogs
  60. 60. Vendors-Crowd Sourcing
  61. 61. A Group Learning Theme
  62. 62. Always Learning Blogging --ongoing experimentation
  63. 63. Final Note... <ul><li>Unless otherwise cited, the images in this presentation were taken from , an online public domain image sharing site. </li></ul>
  64. 64. Thank You! Len Zangwill, Sr. Specialist Octagon Research Solutions, Inc. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.