A bright future for digital, a dimmer one for pharma
by Len Starnes on Apr 29, 2009
- 5,010 views
Opening address given at Eyeforpharma's 4th Annual eMarketing Summit Europe, Munich 27 - 28 April 2009. Overview of the changes likely to impact the European pharma landscape, including Health & Medici...
Opening address given at Eyeforpharma's 4th Annual eMarketing Summit Europe, Munich 27 - 28 April 2009. Overview of the changes likely to impact the European pharma landscape, including Health & Medicine 2.0 and social media.
Accessibility
Categories
Tags
More...Upload Details
Uploaded via SlideShare as Microsoft PowerPoint
Usage Rights
© All Rights Reserved
Statistics
- Favorites
- 13
- Downloads
- 289
- Comments
- 3
- Embed Views
- Views on SlideShare
- 4,982
- Total Views
- 5,010
دردشة سعودي
منتديات سعودي 3 years ago Reply
'Less Selling - More Dialogue'
and
'Don't treat social media as mass media.'
and I would also add:
Communities and people beat traditional corporate communication.
Thanks for a good presentation. 3 years ago Reply