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Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthcare?
 

Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthcare?

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Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with ...

Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.

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  • Social media guru Clay shirkey has written a great deal about this Has also commented on implications for healthcare and the role of patients and consumers in making healthcare decisions.
  • Social media guru Clay shirkey has written a great deal about this Has also commented on implications for healthcare and the role of patients and consumers in making healthcare decisions.
  • Alliance of 32 hospital-based patient groups
  • Referring to new role for government and private (pharma) healthcare sector
  • Being copied and adapted globally
  • Data sold to pharmas, huge market research potential Biz model on which PLM is based
  • -
  • Ray Kerin, Head of PR Pfizer, 2009, interview with industry commentator John Mack Thought lomg and hard whether to include this topic Interest of openness and transparency thought would be best
  • - Key question: How do we build trust again? - Industry must get back in to the convesation But not by simply sending out the same messahe via SM - Must really engage, open up, talk Other indsuries do, but have an easier time
  • - One crucial area where trust is crucial = R&D
  • Know Marc very well Not marketeer, scientist, medic, or lawyer Excellent communicator - Degree in English -Industry needs more communicators that stakeholders can trust
  • 4500 followers
  • Don‘t yet know what openness will ultimately look like - All working on it - Can only be a good thing

Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthcare? Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthcare? Presentation Transcript