In Chinese: Fish where the fish are: Increasing reach and influence through physicians social networks
by Len Starnes, Digital healthcare consultant. Formerly Head of Digital Marketing & Sales, General Medicine, Bayer Pharma; Head of eBusiness EMEA, Schering AG at Len Starnes Digital Healthcare Research and Consulting on May 08, 2013
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Presentation first given at the 'Emerging Markets Commercial Excellence' conference, Berlin, November 2011. ...
Presentation first given at the 'Emerging Markets Commercial Excellence' conference, Berlin, November 2011.
Presentation focuses on physicians' social networks in China, Russia and India, and the opportunities they offer for pharma marketeers.
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