A sobering but enlightening journey from eMarketeer to ePatient...and back again
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A sobering but enlightening journey from eMarketeer to ePatient...and back again

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Presentation first given at Doctors 2.0 and You, Paris May 24, 2012.

Presentation first given at Doctors 2.0 and You, Paris May 24, 2012.

A personal account of being both a pharma eMarketeer and an ePatient. Includes learnings for pharma:

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  • Full Name Full Name Comment goes here.
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  • Len,
    I was so excited seeing the Tweeting that were coming from your presentation. I Tweeted a few myself around 4 AM EST. The sound of the keyboard is the sound of applause.

    G8 slide deck design. I also build them and know yours is remarkable.
    Cheers,

    Lisa
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A sobering but enlightening journey from eMarketeer to ePatient...and back again Presentation Transcript

  • 1. A sobering but enlighteningjourney from eMarketeerto ePatient…and back againLen Starnes Doctors 2.0 & YouDigital Healthcare Consultant Paris May 2012
  • 2. Indestructible
  • 3. Transient ischemic strokeDestructible Patent foramen ovale (PFO) 2 cardiac catheterization PFO occluder operations Protein C blood value deficiency High BP
  • 4. Lessonsfor pharmaUnderstand thepatient journey
  • 5. Lessonsfor pharmaDifferentiate betweenrational andemotional needs
  • 6. Lessonsfor pharmaBe morecompassionateand transparent
  • 7. …perhaps alleMarketeers requirean internship as anePatient?
  • 8. Len Starneslenstarnes@googlemail.comT: + 49 30 781 5513M: + 49 172 1788253Skype: lenstarneswww.linkedin.com/in/lenstarneswww.twitter.com/lenstarneswww.slideshare.net/lenstarnes