A sobering but enlighteningjourney from eMarketeerto ePatient…and back againLen Starnes                     Doctors 2.0 & ...
Indestructible
Transient               ischemic strokeDestructible   Patent foramen ovale (PFO)               2 cardiac catheterization  ...
Lessonsfor pharmaUnderstand thepatient journey
Lessonsfor pharmaDifferentiate betweenrational andemotional needs
Lessonsfor pharmaBe morecompassionateand transparent
…perhaps alleMarketeers requirean internship as anePatient?
Len Starneslenstarnes@googlemail.comT: + 49 30 781 5513M: + 49 172 1788253Skype: lenstarneswww.linkedin.com/in/lenstarnesw...
A sobering but enlightening journey from eMarketeer to ePatient...and back again
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A sobering but enlightening journey from eMarketeer to ePatient...and back again

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Presentation first given at Doctors 2.0 and You, Paris May 24, 2012.

A personal account of being both a pharma eMarketeer and an ePatient. Includes learnings for pharma:

Published in: Technology, Health & Medicine
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  • Len,
    I was so excited seeing the Tweeting that were coming from your presentation. I Tweeted a few myself around 4 AM EST. The sound of the keyboard is the sound of applause.

    G8 slide deck design. I also build them and know yours is remarkable.
    Cheers,

    Lisa
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A sobering but enlightening journey from eMarketeer to ePatient...and back again

  1. 1. A sobering but enlighteningjourney from eMarketeerto ePatient…and back againLen Starnes Doctors 2.0 & YouDigital Healthcare Consultant Paris May 2012
  2. 2. Indestructible
  3. 3. Transient ischemic strokeDestructible Patent foramen ovale (PFO) 2 cardiac catheterization PFO occluder operations Protein C blood value deficiency High BP
  4. 4. Lessonsfor pharmaUnderstand thepatient journey
  5. 5. Lessonsfor pharmaDifferentiate betweenrational andemotional needs
  6. 6. Lessonsfor pharmaBe morecompassionateand transparent
  7. 7. …perhaps alleMarketeers requirean internship as anePatient?
  8. 8. Len Starneslenstarnes@googlemail.comT: + 49 30 781 5513M: + 49 172 1788253Skype: lenstarneswww.linkedin.com/in/lenstarneswww.twitter.com/lenstarneswww.slideshare.net/lenstarnes

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