2.3 Indian (IITG) perspective on PSS design for sustainability

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  • 1. Department of Design Welcomes You
  • 2. of many worlds Design is one….. Presentation by Department of Design IIT Guwahati
  • 3. In India at present, around 20 design institutes and over 100 commercial art colleges . This number is expected to grow exponentially in the next few years . It is probable that India will have over 300 design colleges by 2015 and over 1000 by 2020. (Compared to over 300 full design institutes and over 3000 supporting institutes in China at present) Present Status
  • 4. Role of Design
    • Design in the context of a country like India can play a very significant role in finding appropriate solutions to its problems .
    • Design by its own nature is creative, collaborative, multi-disciplinary and is inclusive of many other fields.
    • Design process involves knowledge gathering, analysis, discovery, and conceptualisation resulting in a problem solving activity and this in turn leads to experiential learning.
  • 5.
    • Design can bring sensitivity and awareness to Indian ‘Arts, Crafts, Culture and Environment’.
    • Design can help students develop values, attitudes, sensorial skills and critical thinking and make the students realize their creative and innovative potentials.
  • 6.
    • Design can have a positive social impact on the whole society, if it can reach the masses and the design knowledge acquired is used to enhance their quality of life and also help many of them to become entrepreneurs.
    • Design and Innovation can make a big difference to the expected growth of creative needs in our country and this in turn can bring in the competitive edge in the local and world market.
  • 7. How we see Design ? A Creative Problem Solving Activity within Identified and Set Constraints
  • 8. Design …… .a Marriage of Science, Craft and Technology dealing with the material world of man & Art dealing with the Psychological world of people
  • 9. Design Domains World of Three Dimensional Design Product Design Furniture Design Ceramic & Glass Design Automobile Design Accessories & Lifestyle Product Design World of New Media & Multi-Media Computer Aided Industrial Design Human Computer Interaction Human Factors Engineering Instruction Design Interaction Design
  • 10. Consumer Products In the Market
  • 11. Consumer Products Product Design
  • 12. Machine Tools Industrial Products
  • 13.
    • COMMUNICATION DESIGN
    • Graphic Design for Publishing Industry
    • Web Design & Multimedia
    • Moving images for electronic media and advertising industry
    • Animation film production
    • Brand Identity & Corporate Communication
    • Information Design: Maps & Signage Systems
    Communication Design
  • 14. Design Domains World of Two Dimensional Design Communication Design Graphic Design Animation and Film Information Design Identity Design World of New Media & Multi-Media Web-design Human Computer Interaction Human Factors Instruction Design Interaction Design
  • 15. Identity Design
  • 16. Identity Design
  • 17. Department of Design Commenced B.Des program 1997 M.Des program 2007 Ph.D program 1999
    • B.Des Graduates
    • 1st Batch 2002 12
    • 2 nd Batch 2003 10
    • 3 rd Batch 2004 18
    • 4 th Batch 2005 16
    • 5 th Batch 2006 14
          • Total 60
    • M.Des Graduates
    • 1 st batch 2009 13
    • Ph.D 05 
  • 18. Comparing Design Program at IIT Guwahati … Integrated program in Design in the context of Convergence of technologies Design Program at other Design Schools Specializations into 2 Dim Design domains and 3 Dim Design domains
  • 19.
    • Department
    • of Design
    • Faculty Strength
    • Present 10
    • Areas of Expertise
    • Product Design & Development
    • Communication Design
    • Ergonomics
    • HCI & Usability Engineering
    • Basic Design
  • 20. Moods of Guwahati city Guwahati
  • 21. Views from the hostels
  • 22. Campus Life
  • 23. Comparing Engineering Design … consideration of technical aspects with a bias on product functioning Industrial Design … considerations of requirements of the user, market and manufacturing of the product with a bias on satisfaction of the user
  • 24. What Qualities should one possess for the Design Profession Inquisitive & Curious mind Liking for tinkering with things Ability to work with materials How things work How things are made Good observation abilities Learn to see & Learn to Do Pragmatic Thinking Lateral Thinking Love of Arts Music Reading
  • 25. Set up Studios and Labs for conducting Design Development Activities
    • Human Factors Engineering and Design
    • Usability Engineering
    • Human Computer Interaction Design
    • Rapid Prototyping for Product Development
    • Communication Design
    • New Media Studies
    • Workshop for metal/plastics/wood/clay
    • Video Editing
    • Photography
    • Bamboo Studio
    In Area of
  • 26. Technology Pure Sciences Digital Technologies Classical Technologies Design for Digital Media Visualization & Creativity Man & Machine interfaces Planning & Designing Developing Usability Soft Skills Communication Skills Ethics and Values Society and Culture Management Engineering Principles Engineering for People Communication Systems & Operations Design Education in the Communication era 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010
  • 27. Sciences Physics Incl. Laboratory Chemistry Incl. Laboratory Mathematics Biology Engineering Computer Science Introduction to Computing Computing Laboratory Object Oriented Programming ECE Basic Electronics Basic Electronics Laboratory Mechanical Workshop I Workshop II Engineering Mechanics Humanities and Social Sciences Sociology Language and Literature Psychology Economics Philosophy Engineering Principles HSS Design Education Program at IITG 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010
  • 28. Communication Skills Drawing Visualization Photography Video-graphy Design Science Ergonomics Applied Ergonomics Structure Design Design Overview Elements of Form Graphic Design Design Studio Printing Design & Usability Engineering Package Design Design Principles and their Applications Technology Materials & Processes Movements and Mechanisms Product Audit New Media Fundamentals of Digital Media Motion Graphics Design in New Media Information Design Project Applications Design of Product Systems Design Graduate Project Design Management Design Education Program at IITG 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010 010101010101010100101001001010001110101010010101010100010100100101001011001010
  • 29. Visualization: Transformation – ‘letter to form’ Studies in Visualization
  • 30. Study of Basic Materials and Processes
  • 31. Creativity and Idea Generation
  • 32. Contemporary bamboo bags Study of Craft Traditions in Bamboo
  • 33. Product Simulation and Model making
  • 34. Design of a Nail Cutter
  • 35. Design of Plastic Containers
  • 36. Redesign of Mosquito Repellent
  • 37. Course examples at DoD - IITG
  • 38. Design of Transport Vehicle
  • 39. Exhibition Design
  • 40. Course examples at Dept.of Design - IITG
  • 41. Evolving a design tool bar based on study of cultural motifs
  • 42. B.Des Graduates engagement with IT industry Crompton Greaves TCS Wipro Infosys Approva Accenture Quark Cognizant IBM Induslogic Wipro
  • 43. Recent International Events at DOD International Conference in Ergonomics HWWE 2005 Dr. Debkumar Chakrabarti December 2005 International Symposium on Usability Engineering Prof. Pradeep Yammiyavar May 2006
  • 44. Dining hall Hostel room Library Amenities in Hostels
  • 45. Awards and Recognitions
    • Scholarships / Medals / Prizes
    • President of India Gold Medal
    • Silver Medals
    • Dr. Shankar Dayal Sharma Gold Medal
    • Awards given to outstanding students in academic as well as extra-curricular activities include
  • 46. ‘ Techniche’ – the technical festival
  • 47. Dignitaries / Invited Speakers ‘ Techniche’ – the technical festival
  • 48. ‘ Techniche’ – the technical festival Robotics Competitive events Exhibitions
  • 49. Sports Activities
  • 50. Manthan: the Intra-IIT cultural festival SPIC MACAY Cultural Nights
  • 51. ‘ Acheringa’ – the cultural festival Preparations Ms. Alcheringa Compeering the event
  • 52. Fusion music by ‘Mito’ Choreography Khadi show Events during Acheringa
  • 53. Moods of the city
  • 54. Thank You
  • 55. Designers’ engagement with industry Telco Titan Wipro VIP BPL TVS Bajaj Piaggio Siemens GEplastics Whirlpool HMT Escorts Philips Infosys Symphony USHA Sriram Hawkins HP Godrej NASA BEL Indian Navy INFOSYS ITI Aeronautical Development Agency ISRO BHEL Railway Coach Factory
  • 56.
    • “ the professional service of creating and developing concepts and specifications that optimize the function, value, and appearance of products and systems for the mutual benefit of both user and manufacturer.”
    • - IDSA
    Industrial Design
  • 57. Semantics and Design
  • 58. Semantics and Design
  • 59. Course examples at DoD - IITG
  • 60. Recent Initiatives in Design Education
    • 1. Digital online content for learning Design with distance e-Learning programs on Design
    • 2. Social networking for Higher Learning with collaborative Learning Space for Design for Synchronous and Asynchronous Interaction
    • 3. Digital Design Resource Database including the craft sector
    • 4. Design inputs for products of National Mission in Education through ICT