The Power of Story
In business, in marketing, and in life
Stories are...
Emotion
Wisdom
Memory
Inspiration
Stories...
Teach
Engage
Entertain
Bond
In business, stories can...
Grab

       Grab
Illuminate
Influence
Compel
Most importantly, stories...
...are not bullet points!
“Stories are the creative conversion of life itself
into a more powerful, clearer, more meaningful
experience. They are th...
Why don’t we use stories
       more?
“I can’t tell good stories”
“I don’t have any good stories”
“I don’t know when to tell a
           story”
Ready to change that?
It’s not that hard
Stay tuned...
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The Power of Story, Part 1

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In business, in marketing, and in life

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  • The Power of Story, Part 1

    1. 1. The Power of Story In business, in marketing, and in life
    2. 2. Stories are...
    3. 3. Emotion
    4. 4. Wisdom
    5. 5. Memory
    6. 6. Inspiration
    7. 7. Stories...
    8. 8. Teach
    9. 9. Engage
    10. 10. Entertain
    11. 11. Bond
    12. 12. In business, stories can...
    13. 13. Grab Grab
    14. 14. Illuminate
    15. 15. Influence
    16. 16. Compel
    17. 17. Most importantly, stories...
    18. 18. ...are not bullet points!
    19. 19. “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” — Robert McKee
    20. 20. Why don’t we use stories more?
    21. 21. “I can’t tell good stories”
    22. 22. “I don’t have any good stories”
    23. 23. “I don’t know when to tell a story”
    24. 24. Ready to change that?
    25. 25. It’s not that hard
    26. 26. Stay tuned...
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