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The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
The Cloud - An introduction
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The Cloud - An introduction

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A high-level look at The Cloud. What is it, why should you care, and where things will go from here.

A high-level look at The Cloud. What is it, why should you care, and where things will go from here.

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  • - No question people are excited about the cloud
    - This graph shows the number of searches on google for the term “cloud computing”.
    - Three years ago it was barely a blit on the radar, and today we have conferences like this all around the world.




  • - Because you give up control over some of your companies most important assets.
    - Online services or e-commerce company, where downtime and response time are critical, it’s hard to give up that control.
  • - You also lose visibility into what’s going on with your infrastructure
    - You can’t walk up to your servers and look at the blinking lights or check if the cable is plugged in.
    - You can’t listen to the machines for problems or kick it when it’s acting up.
    - You need to rely on the cloud provider for these things, and again that takes getting used to.
  • - One of the most difficult things to get used to is not having someone to yell at when something breaks.
    - You have to count on your cloud provider to respond to issues
    - Getting mad at your own IT people won’t help.
  • - Lastly, you need to trust your data won’t disappear
    - be stable
    - Problems that the cloud provider has end up being your problems
    - Especially in the eyes of your customers. They don’t care that it isn’t really your fault.
    - They will blame you.


  • Transcript

    • 1. The Cloud An introduction 4/19/10 © Neustar Inc. / Proprietary and Confidential
    • 2. “Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” -- National Institute of Standards and Technology
    • 3. Huh? Huh?
    • 4. Think of it this way...
    • 5. The Cloud allows you to treat computers...
    • 6. ...like electricity
    • 7. You pay for only what you use
    • 8. You don’t have to build your own infrastructure
    • 9. You use as much as you need, whenever you need
    • 10. What does that mean to me?
    • 11. Pre-Cloud Regular You Datacenter
    • 12. Pre-Cloud I need 30 servers Regular You Datacenter
    • 13. Pre-Cloud Give me a couple weeks Regular You Datacenter
    • 14. Pre-Cloud I only need them for 1 day Regular You Datacenter
    • 15. Pre-Cloud That’ll be $10,000* Regular You Datacenter * Based on 1 month contract
    • 16. Post-Cloud Cloud You Provider
    • 17. Post-Cloud I need 30 servers Cloud You Provider
    • 18. Post-Cloud Done Cloud You Provider
    • 19. Post-Cloud I only need them for 1 day Cloud You Provider
    • 20. Post-Cloud That’ll be $100* Cloud You Provider * Based on 1 day usage
    • 21. Who are these “Cloud Providers”?
    • 22. Three Cloud service models...
    • 23. Types of Cloud Services IaaS (Infrastructure-as-a-Service)
    • 24. Types of Cloud Services PaaS (Platform-as-a-Service) IaaS (Infrastructure-as-a-Service)
    • 25. Types of Cloud Services SaaS (Software-as-a-Service) PaaS (Platform-as-a-Service) IaaS (Infrastructure-as-a-Service)
    • 26. Types of “Cloud” Services SaaS (Software-as-a-Service) PaaS (Platform-as-a-Service) IaaS (Infrastructure-as-a-Service)
    • 27. IaaS (Infrastructure-as-a-Service) Examples: Amazon EC2, Rackspace Servers You have “root” access on a virtual Linux or Windows machine You are responsible for installing system packages, scaling, and failover The big difference is that you don’t own, manage, or commit to the hardware Most discussion about the Cloud focus on the IaaS layer, and is the easiest for companies to understand* * Most of this presentation focuses on IaaS as well
    • 28. PaaS (Platform-as-a-Service) Examples: Google App Engine, Force.com Your application lives in a sandbox, with limited access to the O.S. and file system In exchange, the system automatically handles configuration, scaling, and failover Similar to the advantages that modern languages (e.g. Ruby-on-Rails) provide Cost based on usage
    • 29. SaaS (Sofware-as-a-Service) Examples: Salesforce.com, Twitter A fully-baked service that requires no coding Flexibility and customization is limited to what the service allows you to do Advantage of SaaS services over locally installed software is that you don’t have to maintain it, and you can use it anywhere Generally subscription based
    • 30. What makes you a “Cloud” 1. Elastic (on-demand capacity) 2.Self-service (provisioning through API/UI) 3.Pay-for-usage (no long term contract) 4.Virtualized (all servers look/act identically)
    • 31. Other “Cloud” services Storage (e.g. Amazon S3, Rackspace cloudfiles) Load balancing (e.g. UltraDNS, Amazon Elastic Load Balancing) CDN (e.g. Akamai, Limelight, Amazon CloudFront) Backups (e.g. Carbonite, Mozy) Productivity (e.g. 37signals Basecamp, Zoho) Personal (e.g. YouTube, Facebook)
    • 32. Why is the Cloud such a big deal?
    • 33. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Monthly payments 75.3% Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
    • 34. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100%
    • 35. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100%
    • 36. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Architecture Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100%
    • 37. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Architecture Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% Core 0% 33% Competencies 67% 100%
    • 38. Benefits of the Cloud 1. Reduce costs 2.Increase agility 3.Architecture (loosely coupled, scalable, etc.) 4.Freedom to focus on your core competencies
    • 39. #!!$(!*(#&"("#!!$(!$(!*" #!!$(!)(!+"("#!!$(!)(')" #!!$(!%(#!"("#!!$(!%(#%" #!!$(!&(!'"("#!!$(!&(!," #!!$(!+('#"("#!!$(!+('&" 2004 #!!$('!(#$"("#!!$('!(*!" #!!$('#(!)"("#!!$('#(''" #!!)(!'('%"("#!!)(!'(##" #!!)(!#(#,"("#!!)(!*(!)" #!!)(!$('!"("#!!)(!$('%" Text #!!)(!)(##"("#!!)(!)(#&" #!!)(!,(!*"("#!!)(!,(!+" #!!)(!&('$"("#!!)(!&(#!" 2005 #!!)(!+(#)"("#!!)('!(!'" #!!)(''(!%"("#!!)(''('#" #!!)('#('&"("#!!)('#(#$" #!!%(!'(#+"("#!!%(!#(!$" #!!%(!*('#"("#!!%(!*('&" #!!%(!$(#*"("#!!%(!$(#+" #!!%(!%(!$"("#!!%(!%('!" #!!%(!,('%"("#!!%(!,(##" #!!%(!&(#,"("#!!%(!+(!#" 2006 #!!%('!(!&"("#!!%('!('$" #!!%(''('+"("#!!%(''(#)" Source: http://www.google.com/insights/search/#q=%22Cloud%20computing%22&cmpt=q (@acroll) #!!%('#(*'"("#!!,(!'(!%" #!!,(!#(''"("#!!,(!#('," #!!,(!*(#)"("#!!,(!*(*'" #!!,(!)(!%"("#!!,(!)('#" #!!,(!%(',"("#!!,(!%(#*" #!!,(!,(#+"("#!!,(!&(!$" 2007 #!!,(!+(!+"("#!!,(!+(')" #!!,('!(#'"("#!!,('!(#," #!!,('#(!#"("#!!,('#(!&" #!!&(!'('*"("#!!&(!'('+" #!!&(!#(#$"("#!!&(!*(!'" #!!&(!$(!%"("#!!&(!$('#" #!!&(!)('&"("#!!&(!)(#$" #!!&(!%(#+"("#!!&(!,(!)" Interest in “cloud computing” #!!&(!&('!"("#!!&(!&('%" 2008 #!!&(!+(#'"("#!!&(!+(#," #!!&(''(!#"("#!!&(''(!&" #!!&('#('$"("#!!&('#(#!" (from alistair’s talk) #!!+(!'(#)"("#!!+(!'(*'" #!!+(!*(!&"("#!!+(!*('$" #!!+(!$('+"("#!!+(!$(#)" Graph of cloud growth #!!+(!)(*'"("#!!+(!%(!%" #!!+(!,('#"("#!!+(!,('&" 2009 #!!+(!&(#*"("#!!+(!&(#+" #!!+('!(!$"("#!!+('!('!" #!!+(''(')"("#!!+(''(#'" #!!+('#(#,"("#!'!(!'(!#" 2010 #!'!(!#(!,"("#!'!(!#('*"
    • 40. Value of Cloud Computing Services $160 billion $120 billion $80 billion $150.1 billion $40 billion $56.3 billion $0 billion 2009 2013 (Projected) Source: Gartner http://bit.ly/aQKb0G
    • 41. What concerns do companies have with the Cloud?
    • 42. Rate the challenges/issues ascribed to the cloud Security 87.5% Performance 83.3% Availability 82.9% Worried on-demand will cost more 81% Lack of interoperability standards 80.2% Bringing back in-house may be difficult 79.8% Hard to integrate with in-house IT 76.8% Not enough major suppliers 76% 0% 33% 67% 100%
    • 43. Rate the challenges/issues ascribed to the cloud Lack of Security 87.5% Trust Performance 83.3% Availability 82.9% Worried on-demand will cost more 81% Lack of interoperability standards 80.2% Bringing back in-house may be difficult 79.8% Hard to integrate with in-house IT 76.8% Not enough major suppliers 76% 0% 33% 67% 100%
    • 44. You lose control
    • 45. You lose visibility
    • 46. You lose a person to blame
    • 47. You need to trust the Cloud won’t vanish
    • 48. Where do things go from here?
    • 49. Where do things go from here? Early adopters will prove the ROI Cloud providers will continue to innovate and address concerns Trust in the cloud will increase Companies will stop asking “What can I move to the Cloud?”, and instead ask “What CAN’T I move to the Cloud? Eventually PaaS will overtake IaaS

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