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Street fight west summit   mind 2.0
 

Street fight west summit mind 2.0

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  • What’s the point: We are in the midst of a fundamental shift in how we use our brains, in how we think, and how we rely on technology to survive.\nWhy should I care: Be aware, both to avoid falling head-first into it without realizing, and to see how you can leverage it in your business.\nMy opinion: There are some advantages (being more efficient, smarter), but is very dangerous (disconnection, loss of serendipity) \nAction: Recognize when this is happening. Decide for yourself if this is something you want to encourage or avoid.\n\nTo add:\n* Habit loop\n* Is google making us stupid?\n* Loss of serendipity\n\nNotes:\nhttp://www.extremetech.com/extreme/129279-mits-brainput-boosts-your-brain-power-by-offloading-multitasking-to-a-computer\n
  • Does this look familiar?\nI’m not saying there’s anything innately wrong with this, but...\n
  • - how did this happen? \n- the average person glances at their cell pone 150 times a day (http://planetsave.com/2012/05/19/cell-phone-addiction-infographic/)\n[Maybe: more stats from above infographic?]\n
  • The surface explanation is that it’s a classic addiction:\n- [click] \n- Our phones are like miniature slot machines. \n- every time we check them, we pull the handle and hope for something good to come out. Most time it’s nothing interesting, but once in a while when you get a new email, or a facebook like, or a new tweet - you get a small dopamine hit that makes you feel good, which reenforces the habit. \n\n
  • It’s basically as skinner box with variable reward scheme.\n- we get addicted to those hits, and don’t realize that we’re checking these things hundreds of times a day in exchange for maybe one or two interesting things all day.\n- [click]\n- it’s so sadly futile, like this cat. We check our email, instagrams, twitter, and when we do have something new to look at we’re like...kewl...and get back to work.\n\n[For full talk: habit loop]\n
  • Clearly this is ridiculous, and sad. But I don’t think that addiction is the full answer. I think the more interesting answer is something else, something much more profound. \n
  • - I think the real answer for why we’re so addicted to our phones lies in the fact we are offloading more and more of our minds online, offloading it to the cloud.\n
  • - and that our minds are becoming what I call mind 2.0, where it’s made up of both your actual mind in our head, and a piece of your mind that is offloaded to the cloud\n
  • - And mobile phones are becoming portals to the part of our mind that is sitting in the cloud.\n- Every time we we check our phones, we’re reconnecting with a piece of our mind.\n
  • \n
  • It may sound crazy, but let’s think about it\n
  • - What do we store in our minds?\n-- facts, todos\n-- our social connections, who we like, who we don’t, what we like and don’t like\n-- what everyone is up to, our memories\n-- our goals, plans, dates and schedules\n-- basic logic and skills that we’ve learned over the years\n-- places we know about, directions\n
  • - If you think about it, we’re already feeding and offloading a lot of these things to services sitting in the cloud\n- especially things that we don’t need to have in our heads all of the time\n- When was the last time tried to memorize an email address, or created a physical photo album, or felt like you couldn’t \n- It’s been a slow progression, but we’re feeding the cloud with this information, and slowly actually becoming dependent on it\n
  • - So every time we check our phones we’re accessing that part of our mind that sits in the cloud\n- getting updates on what’s happening and reviewing the parts of our minds that we’ve offloaded. \n\n
  • When einstein was asked by a reporter why he didn’t remember his own phone number, he answered with this...\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - we’ve already offload phone numbers to speed dial\n- email addresses, we barely remember, we’re relying on auto-complete\n- math we don’t have to know as much, we have calculators and google now\n- even memories, we can now rely on\n-- photo databases, foursquare checkins, tweets, facebook posts, notes in google doc\n- When you forgot something, you used to just forget. Now you can look it up.\n- When you are debating something, there's no more "agree to disagree", you can look it up.\n
  • - Let’s call Mind 2.0 the act of offloading all non-essential work and information, things you don’t need to have access to in real-time, to the cloud.\n- now, what is it that you’re offloading, and why would you ever want to do that?\n
  • - first of all, what’s actually in your mind beyond the stuff we just talked about?\n
  • - the base layer of everyone’s mind is physiological knowledge, involuntary knowledge like how to walk, how to breath, how to run. \n
  • - then you have your instincts, like not wanting to walk off a cliff, and escaping danger, and avoiding pain, etc. \n- the lizard brain stuff that we’ve evolved to survive\n
  • - then there are skill’s you’ve learned, like how to play the piano, or give a crazy presentation that blows people’s minds\n
  • - then we have knowledge about our social hierarchy. who knows who, who owes you, who’s on top and who’s on the bottom.\n- Storing this information is actually one of the most popular explanations for why our brains are as large as they are, so that we can keep track of everyone in our world.\n
  • - then we have our memories, like your first date and the house your grew up in\n
  • - and our opinions, the describe what we like, what our positions on things are, and what we hate\n
  • - and finally facts about the world \n
  • - that’s a whole to store in your head and have readily accessible all the time\n- and the amount of information flowing at us these days isn’t helping\n
  • - If you’ve ever heard of the productivity method Getting Things Done, there’s a core concept called Mind like water.\n- The basic idea is that your mind can’t function efficiently if it’s cluttered. The less we have on our mind, the more creative our mind is able to be\n- not having to spend resources remembering to buy the milk on the way home allows our minds to function much more effectively.\n- The Getting things done process gets things out of your head so that you can use your mind for more important things.\n- if you give your mind a chance to not have to be responsible for remembering everything you have to do, it does a much better job of coming up with new ideas, being creative, solving problems in new ways, and in a sense making you more intelligent.\n
  • - and so the more we can offload and de-clutter, the more creative, efficient, and intelligent we can be.\n\n
  • If you look at this list again, we can divide it up into two parts. The first is things that you need access to in real-time always, including your physiological elements, your instincts, and your skills. \n
  • The things you don’t need to have access to instantly is the top four, your social hierarchy, your memories, your opinions, facts. Things you definitely need, but don’t need in a split second at all times.\n
  • which basically means they are ripe for offloading\n
  • mind 2.0 is the process of offloading these things to the cloud, un-cluttering our mind, making us more intelligent.\n
  • - an important point is that today we’re mostly just feeding this information into the cloud\n- telling facebook who or friends are, telling foursquare where we go, telling google what we’re looking for\n- this is kind of mind 1.5\n
  • - Pretty soon this will work in both directions, where mind 2.0 really starts to happen, where we start to rely on the cloud for these things.\n- where we don’t have to remember things like the names of our friends, where we’re going, where we’ve been, any schedules, any facts, etc.\n- the interface will change, it’ll become much more integrated into our body, but the basic idea is the same\n
  • ya, it’s pretty crazy.\n
  • it’s also kind of awesome\n
  • while we’re on the subject, there’s another big danger here. what happens when we get disconnected from the cloud? what if we lose our phones, or we don’t have connectivity, or all of that data gets erased?\n
  • - well, it’s like a piece of our mind being disconnected.\n- we’ll feel...\n- there’s a science fiction book called Accelerando, where the main character uses what they call cyberware to interface with his mind, storing his memories and offloading things into the cloud. at one point his cyberware is stolen and so he spends the whole story trying to figure out who he is and what he’s doing there.\n- which seems pretty accurate if what I described is going to happen\n\n
  • Going back to the benefits of this future, what we do we do now?\n\n
  • One benefit of a mind 2.0 world is with a piece of our mind sitting in some sort of offline system, it should be able to do work for us that our brain doesn’t have time or space for.\n* Basically, we should end up being a lot smarter and be able to make better decisions.\n* This is already happening\n
  • How do you figure out where you’re going to eat or go out to?\n- the more data you feed them about you the better they get\n
  • How do you figure out where you’re going to eat or go out to?\n- the more data you feed them about you the better they get\n
  • How do you figure out where you’re going to eat or go out to?\n- the more data you feed them about you the better they get\n
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  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • there’s a lot more decisions we make, and slowly companies that rely on our cloud mind are starting to fill those niches.\n- where to work, where to eat, what to wear, etc.\n- This is an interesting way to find new business opportunities maybe?\n
  • That being said, let’s not forget that these kinds of shifts happen really slowly, so we have plenty of time to adjust.\n
  • That’s pretty much all I’ve got for today.\n
  • Before we wrap up, a quick review of what we talked about:\n1. People really do like helping other people, so let them.\n2. Work to get your users to build a habit around your service\n3. Prepare for this crazy mind 2.0 world\n..and last but not least\n
  • Before we wrap up, a quick review of what we talked about:\n1. People really do like helping other people, so let them.\n2. Work to get your users to build a habit around your service\n3. Prepare for this crazy mind 2.0 world\n..and last but not least\n
  • Before we wrap up, a quick review of what we talked about:\n1. People really do like helping other people, so let them.\n2. Work to get your users to build a habit around your service\n3. Prepare for this crazy mind 2.0 world\n..and last but not least\n
  • Never forget the social media success wheel!\n
  • \n

Street fight west summit   mind 2.0 Street fight west summit mind 2.0 Presentation Transcript

  • @ Street Fight Summit WestLenny Rachitsky@lennysan
  • Mind 2.0 = Brain + Cloud
  • Mind 2.0 = Brain + Cloud Portal
  • That’s crazy!
  • Our Minds Hold Facts Todo’s Places Family Likes Friends Plans Dislikes Address Book Dates Social status Logic Memories Skills
  • Our Minds Hold Facts Todo’s Places Family Likes Friends Plans Dislikes Address Book Dates Social status Logic Memories Skills
  • “I don’t clutter my mind withthings that can be looked up.” -- Albert Einstein
  • Phone numbers
  • Phone numbers Speed dial
  • Phone numbers Speed dialEmail addresses
  • Phone numbers Speed dialEmail addresses Auto-complete
  • Phone numbers Speed dialEmail addresses Auto-complete Math
  • Phone numbers Speed dialEmail addresses Auto-complete Math Google
  • Phone numbers Speed dialEmail addresses Auto-complete Math Google Memories
  • Phone numbers Speed dialEmail addresses Auto-complete Math Google Memories Cloud
  • Mind 2.0Offloading work andinformation that is notessential for you to haveinstantly -- from your mindto the cloud.
  • Your mind
  • Your mind e.g. How to walk, breath Physiological
  • Your mind e.g. don’t run off that cliff Instincts Physiological
  • Your mind e.g. how to play piano Skills Instincts Physiological
  • Your mind e.g. my boss is in charge Hierarchy Skills Instincts Physiological
  • Your mind e.g. my first date Memories Hierarchy Skills Instincts Physiological
  • Your mind e.g. I like ice- cream Opinions Memories Hierarchy Skills Instincts Physiological
  • Your mind e.g. The Facts capital of Canada Opinions Memories Hierarchy Skills Instincts Physiological
  • Mind 2.0 =More efficient, morecreative, and moreintelligent.
  • Mind 2.0 Facts Opinions Memories Essential instantly Hierarchy Skills Instincts Physiological
  • Mind 2.0Not essential Facts instantly Opinions Memories Essential instantly Hierarchy Skills Instincts Physiological
  • Mind 2.0 Ripe for Factsoffloading Opinions Memories Cannot offload Hierarchy Skills Instincts Physiological
  • Mind 2.0 Facts Opinions Memories Hierarchy The Cloud
  • Mind 1.5 Facts Opinions Memories Hierarchy
  • Mind 1.5 Facts Opinions Memories Hierarchy
  • That’s crazy!
  • That’s crazy!
  • Helpless InsaneIncomplete Sick Scared Violated Forgetful Not whole
  • Now what?
  • Where should I go out tonight?
  • Where should I go out tonight?
  • Who should I be friends with?
  • Who should I be friends with?
  • Who should I marry?
  • Who should I marry?
  • What books should I read?
  • What books should I read?
  • What movies should I watch?
  • What movies should I watch?
  • Other decisions
  • Other decisions1. Where should I work?
  • Other decisions1. Where should I work?2. What dish should I eat?
  • Other decisions1. Where should I work?2. What dish should I eat?3. What should I wear?
  • Other decisions1. Where should I work?2. What dish should I eat?3. What should I wear?4. What house should I buy?
  • Other decisions1. Where should I work?2. What dish should I eat?3. What should I wear?4. What house should I buy?5. Where should I vacation?
  • Other decisions1. Where should I work?2. What dish should I eat?3. What should I wear?4. What house should I buy?5. Where should I vacation?6. What should I study?
  • Other decisions1. Where should I work?2. What dish should I eat?3. What should I wear?4. What house should I buy?5. Where should I vacation?6. What should I study?7. How should I exercise?
  • “The best thing about thefuture is that it comes one day at a time.” -- Abraham Lincoln
  • Fin
  • Summary
  • Summary1. People want to help, let them!
  • Summary1. People want to help, let them!2. Help your users build a habit of using your product
  • Summary1. People want to help, let them!2. Help your users build a habit of using your product3. Prepare for a Mind 2.0 future
  • Hi!
  • For more informationLenny Rachitsky, Co-Founder/CEOlenny@localmind.com(858) 382 4809Website: http://www.localmind.com/Intro video (37 seconds): http://vimeo.com/20825954Press kit: http://www.localmind.com/pressiTunes App Store: http://itunes.apple.com/us/app/localmind/id422776889Facebook: http://facebook.com/localmindTwitter: http://twitter.com/localmind