Influence - Robert Cialdini

3,763 views
3,475 views

Published on

Influence - Robert Cialdini

  1. 1. The Psychology of Persuasion
  2. 2. What’s in it for you?
  3. 3. Disclaimer
  4. 4. Six “Weapons of Influence” 1. Social Proof 2. Reciprocity 3. Commitment and Consistency 4. Authority 5. Liking 6. Scarcity
  5. 5. Social Proof
  6. 6. “Operators are waiting, please call now”
  7. 7. “If operators are busy, please call again”
  8. 8. Reciprocity
  9. 9. Scarcity
  10. 10. What we’ve covered so far • Social Proof • Reciprocity • Scarcity
  11. 11. What’s left • Commitment and Consistency • Authority • Liking
  12. 12. More information • Google “Cialdini”
  13. 13. Be Responsible Don’t sacrifice long term harm for short term gains.

×