ROLE OF “INDONESIA-KREATIF “ WEBSITE TO BUILD CREATIVE CONNECTIVITY IN INDONESIALenny Martini, R. Bayuningrat Hardjakaprabon, Sonny Rustiadi School of Business and Management-ITB ARTEPOLIS 4 – 6 July 2012 – ITB
AbstractThe value of human idea by means of creativity has accounted far more beyond machine andtechnology products, thus becoming new wave of economy (Howkins, 2001). Indonesia as the fourthlargest population in the world has a very big potential to advance in this type of economy. Since 2005until now, Indonesian government through the former Ministry of Trade and now the Ministry ofTourism and Creative Economy has launched several initiatives to support the development ofcreative economy in Indonesia. One of them is the launching of Indonesia Kreatif, which is a workinggroup for creative economy development in Indonesia with the primary role as a hubagency, facilitator, and public outreach program. One important contribution by the working group isproviding an online media for information, communication and education of the creative economy inIndonesia for the creative economy stakeholders in Indonesia, titled IndonesiaKreatif.Net.This paper aims to elaborate the role of Indonesia Kreatif website as community website functionsbuild creative connectivity in Indonesia. The research used range of relevant literature, data fromthe website, result of questionnaires from creative actors in Indonesia and also interviews withsubject matter expert from IndonesiaKreatif.Net, to conclude the role of Indonesia Kreatif.Net tobuild creative connectivity in Indonesia. The research also addressed about the contribution fromQuandro-Helix actors: academician, business entities, government, and communities for the websiteto support the development of creative industry in Indonesia.The result will become a useful model foundation for the future research of creative connectivity.The empirical findings can be used by all the involved actors as a guidance to develop creativeconnectivity in Indonesia.Keywords: Creative Economy, Creative Connectivity, Indonesia Kreatif, community website, QuadroHelix
Introduction Howkins (2001) – Creative Economy Creativity Economy ability to generate something system for the new production, exchange and (personal, original, meaningfu consumption of goods and services l) Production of idea with economic implications or tradeable product Creative Product Directly for end customers Support other industry Performing arts, games, visual through creative activities arts, music, movies, crafts Advertising, design, architect ure, publishing, R & D, software, Television, Radio
Creative Industry in Indonesia 7,25% contribution to GDP 2010 IDR 157,488 trillion Employing 8,5 million workers National Net Trade Contribution of 57,83% 114.989 trillion Action Program in Inpres No 6/2009 27 Ministries/governmental bodies Creative economy development 2009-2015 October 2011 Minister of Tourism & Creative Economy: Mari Elka Pangestu
Indonesia Kreatif a working group for creative economy development initiated by Indonesian Trade Ministry in 2010 Primary role as a hub agency, facilitator, and public outreach program in the development of creative economy of Indonesia. The program employs volunteers who have been involved in the initiation of the creative economy development of Indonesia since 2006. 3 main programs a. Creativepreneur (creation and capacity building program) b. Creative City (creation and development of creative cities program) c. Creative Network, program for the creation and development of networks between creative leaders, creative businesses, communities, governments, academics, and investors as a driving force of creative economy both within and outside the country.
Indonesia Kreatif.Net online media for information, communication and education of the creative economy in Indonesia for the creative economy stakeholders in Indonesia. The launch of this portal is a form of government intervention in providing platform for creative sector in Indonesia and building creative preneurship and creative network.This portal is expected in the future to not only function in providing information, but rather to be a portal to grow activities of the stakeholders within the portal. Its missions are: To provide public education for creative Indonesia As media for update information about developments in the creative sector of Indonesia To provide open access and promote creative actors Indonesia To provides a meeting place for creative actors in Indonesia To foster cooperation among creative actors in Indonesia
Indonesia Kreatif Website Figure 1.Daily The twitter account of activities of Indonesia Kreatif (@idkreatif) Indonesia has 15,817 followers and Kreatif counting as of March 13, 2012. Facebook page As per March 2012, there are 9,597 followers of Indonesia Kreatif Facebook page which was initially created in August 30, 2009. most popular article in the Creativepreneur section now (as March 13th, 2012) is “Modal Dengkul Jadi Entrepreneur?Yang penting Action!”
Quadro Helix & Creative Economy COMMUNITY Triple Helix Model Quadro Helix Model Etzkowitz and Leydesdoff (200O) Anggoro and Tjakraatmadja (2010)
Contribution of Quadro Helix Academics Business Government Community • university as an • Profit-oriented • Government type of • non-profit organizations academic institution or corporation and player has the role of that consist of the student organization enterprise both initiator and volunteers with similar from the particular • Their role is usually as a sponsor hobbies or visions university itself, or it sponsor for the event; • Government based • role of event initiator. In could be collaboration of business players often events have tendencies an event, communities both sides. have a role as the to enhance the tend to seek funding • Academics usually initiator development of local or from business or initiate and national wisdom such as government category accommodate student- traditional culinary based events like poster competition, nationality design based book competitions, design launching, SME product award, and student film photo competition, and festival. national scale fashion event As per March 13th, 2012, there are 34 articles that contributed by 7 academic institutions, 18 creative business entities, 15 government institutions and 28 creative communities and actors. The articles serve mutualism interaction, win-win collaboration among the parties and the website visitors.
RESULT FROM SMALL PRIMARY DATA GATHERING Online questionnaire to 30 potential respondents that works professionally in creative sectors and got answers from 24 respondents 4 questions: 1) Do you ever hear of Indonesia kreatif.net? If yes please continue, if no, please go to question number 4 2) What do you see from IndonesiaKreatif.Net? 3) Do you get any benefit from IndonesiaKreatif.net? 4) How do you communicate and get connected with your clients, colleagues and public in your profession? Result - From 24 respondents, only 4 people said they know Indonesia Kreatif.Net. One of them wrote that he got benefit from one of its content, the Showcase of Indonesia Kreatif that displayed his product (traditional digital music) that rated as the best product in the website. The other three said almost the same that they got the information about creative events, creative entrepreneurs and interesting articles about creative industry in Indonesia, but not yet gain more valuable benefit. - While other twenty respondent said they never heard of the website, even though they claimed that they also use websites, social network and other IT application in their effort to communicate with clients, colleagues and public
Conclusion Simatupang (2009) 4 pillars that construct value chain of creative industries: (1) creative and entrepreneurial education that encourages creative strata of educated and skilled people who utilize their talents and knowledge to produce creative products and services; (2) existence of adequate infrastructure that facilitates creative creation, production, deployment, and the demand for products and services; (3) national innovation system and cities that consist of a network of cooperative colleges, research centers, companies, consultants and other agencies in developing competitive product and services; (4) central and local government agencies that create a supportive climate that allows the mobilization and efficient allocation ofCreative Connectivity created by IndonesiaKreatif.Net resource and incentive to encourage creativity and knowledge utilization. The existence of IndonesiaKreatif.Net has valuable contribution in creating these four pillars to reach the ultimate goal of the development of creative industry in Indonesia which is to create prosperity for the country
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