Web Marketing 1.What is Web Marketing? 2.How do you use Web Marketing? 3.Benefits of Web Marketing.

Benefits of Web Marketing. Web Marketing is the marketing of products or services ovcer the internet. Relatively inexpensive. Can Reach a huge audience for a small fraction of your traditional advertising budget. Results of campaigns can be measured and tracked immediately.

Web Marketing is the marketing of products or services ovcer the internet.

Relatively inexpensive.

Can Reach a huge audience for a small fraction of your traditional advertising budget.

Results of campaigns can be measured and tracked immediately.

How to get more visitors to your site. Write a Page Title Include as many keywords in your header’s as possible. Make your site search engine friendly. Submit your Web page URL to Search engines.

Write a Page Title

Include as many keywords in your header’s as possible.

Make your site search engine friendly.

Submit your Web page URL to Search engines.

Tools of Web Marketing Web Analytics Keywords Pay per click Google Adsense Web posting packages Computer Hardware and software. E-Commerce

Web Analytics

Keywords

Pay per click

Google Adsense

Web posting packages

Computer Hardware and software.

E-Commerce

SEO SEO is an internet Marketing strategy Improves your ranking on search engine results. Leading search engines such as Google, Yahoo and Microsoft use crawlers to find pages for their algorithmic search results or effective SEO

SEO is an internet Marketing strategy

Improves your ranking on search engine results.

Leading search engines such as Google, Yahoo and Microsoft use crawlers to find pages for their algorithmic search results or effective SEO

Tips for effective SEO Deep linking. Make sure you have links coming into as many pages as possible. Newsletters. Offer articles to enzine publishers that archive their enzines. The links often stay live for many years in their archives. Site map. A big site needs a site map which should be linked from every page on the site.

Deep linking. Make sure you have links coming into as many pages as possible.

Newsletters. Offer articles to enzine publishers that archive their enzines. The links often stay live for many years in their archives.

Site map. A big site needs a site map which should be linked from every page on the site.

Latent semantic Indexing LSI is a way for search engines to view and rank web pages in a more natural, or human, manner For example, a web page about barbecues, when anal y zed with LSI, should logically also contain such related words as “grill”, "patio", "sauce", "recipe“ and “charcoal

LSI is a way for search engines to view and rank web pages in a more natural, or human, manner

For example, a web page about barbecues, when anal y zed with LSI, should logically also contain such related words as “grill”, "patio", "sauce", "recipe“ and “charcoal

LSI favours themed websites. Sites that focus on one product or service. Build well structured and focused sites. If possible build sites on one topic.

LSI favours themed websites.

Sites that focus on one product or service.

Build well structured and focused sites.

If possible build sites on one topic.

Be Smart! Specific Measured Achievable Realistic Timed

Specific

Measured

Achievable

Realistic

Timed