TBD: Tweets Brands & DollarsBy Len Kendall 2009

A study by a research team at Penn State has found that 20% of Tweets tend to be brand-related, for better or for worse.

I was curious to see how this statistic applied to me but also what volume of dollars could be spent based on the brands I mentioned.So I counted them…

The Stats5 Days165 Tweets25 BrandedOnly Positive

FYI. There is 0% Scientific Method to this experiment. It’s a simple exploration of one person’s microblog.

Here are some examples

iPhone Scrabble $5. Annual App Store spend $80If you’re an iPhone Scrabble player the new updates are really great. http://post.ly/6Emp

Netflix Everywhere: Sorry Cable, You’re History. http://post.ly/5rP1Annual Spend $160Just ordered from Grubhub.com. Excited for some good eats from Rocco’s Café and Pizzeria!Grubhub.com Order $30Average Spend Per Delivery $150Peapod delivery went extremely well. Delivery guys are super helpful and the food was good. I’m sold.

5 Things Cities Can Learn from Burning Man – Video – TIME.com http://bit.ly/ily2hEntry to Event $300

If Biggie Smalls and Radiohead had their DNA combined, it would be this song: http://bit.ly/40XlipRonald Jenkees. Watch out Daft Punk: http://post.ly/5q7fThese guys are channeling Joy Division like crazy: http://bit.ly/ReCT53 CDs/Mp3s$30

So happy the Bears won last night. I hate to say it but a win over the Steelers is better than vs. the Packers.Moderately priced ticket bought from official office $70

Seth Godin has a launched a new project. “Brands in Public” http://bit.ly/K6CmzSeth Godin’s “Brands in Public” $400 Per Brand Per Month

12 Shocking Ideas That Could Change the World http://post.ly/5r43Great piece from New Scientist on the World Population and sustainability: http://bit.ly/VN4qBWired & New Scientist Magazine $10

Follow It | My pick for graphic/t-shirt of the day. http://post.ly6BIVT-Shirt from Threadless $20

Lots of Tweets about gadgets, games, and media.PS3 + Little Big World + Seinfeld DVD $400Router $50Bamboo Pad $30Dell Laptop$500

How much after 1 week?

$2,225Prices may vary. And by may I mean will.

Extrapolation$8,900/Month$106,800/Year5% of Twitter’s 12 Million Active Users X $462,800 = $64 Billion Worth of Products that can be purchased via Tweeted recommendations or mentions

THANKS!Len KendallLenKendall@gmail.com@LenKendallwww.constructivegrumpiness.comhttp://www.coal-is-dirty.com/files/images/blogentry/us%20money%20pile.JPGhttp://www.austinchronicle.com/binary/0c7d/showcase.jpghttp://www.threadless.com/product/103/Follow_Ithttp://patternoflife.files.wordpress.com/2008/03/dscn0683.jpghttp://absoluteraleigh.com/blog/uploaded_images/MacBook_Pro-732064.jpghttp://farm3.static.flickr.com/2475/3784619141_09c43bf58d.jpghttp://matt.peterson.org/photo/burningman/bman99/favorite%20pics/Burning%20Man%20Wallpaper.jpghttp://www.cultofmac.com/wordpress/wp-content/uploads/2009/08/ipod_classic.jpghttp://kobel90.files.wordpress.com/2009/04/iphone_toasted_by_psychopulse.jpg