• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
PR For SMB Presentation 9 09
 

PR For SMB Presentation 9 09

on

  • 890 views

 

Statistics

Views

Total Views
890
Views on SlideShare
888
Embed Views
2

Actions

Likes
0
Downloads
7
Comments
0

2 Embeds 2

http://www.gururls.com 1
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    PR For SMB Presentation 9 09 PR For SMB Presentation 9 09 Presentation Transcript

    • Public Relations for Small & Medium Sized Businesses
    • Agenda
      Media Relations
      Blogging for Success
      Social Media 101
    • Media Relations
    • What is News?
      News vs Feature
      Trend stories
      How-to or help stories
      Expert testimony on current events
      Good news vs Bad news (media bias)
      What’s in it for readers?
    • Media Relations
      The media cannot operate without PR!
      The media are always looking for stories
      The media are very busy and often abrupt
      The media, particularly print, are not paid well
      The mainstream media will not let you review a story before it goes to print – so don’t ask
      Respect their time. Call them back.
    • More About The Media
      Demographics
      The Media love “experts” and go back to the same source often
      Become an “expert” by speaking, publishing, association leadership
    • National News
      Trade magazines
      Wire Services (BusinessWire, PR Newswire)
      Beat writers (newspapers, magazines)
      The World Wide Web
    • Hyper-Local
      Local news is sweet spot for SMBs
      Television segments
      Daily newspapers
      Weekly newspapers
      Magazines
      Web sites
    • Local Television
      Six stations in the Phoenix market
      FOX-10, NBC-12, ABC-15, CBS-5, 3TV and AZTV-7/13
      All have shows you can be on
      Contact producers with ideas
      Concept/visuals
      Contact info on Web sites or simply call main line and ask for phone or e-mail
    • Arizona Republic
      The only daily left in Phoenix
      Main sections
      National
      Local
      Business
      Sports
      Living
      Special sections
      Calendar (Thu)
      Yes (Sat)
      Regionals
      East Valley, West Valley, Phoenix, Scottsdale
      Web site and bylines (first.last@arizonarepuiblic.com)
    • Weeklies
      Best opportunities for SMBs
      Business Journal
      East Valley Tribune
      Ahwatukee Foothills News, Glendale Star, Mesa Independent, Jewish News
      Auto Web posting
      List on Valley PR Blog
      List at http://www.usnpl.com
    • Magazines
      Topic/geographic specific
      Raising Arizona Kids, Scottsdale Magazine, Square Foot Magazine, Phoenix Home & Garden
      Small staffs
      Long lead times
      Hard to get in
      Must have visuals
      Calendars
    • Local Web sites
      Topic/Geographic specific
      http://www.technewsarizona.com/
      http://phoenix.momslikeme.com
      http://www.topix.com/city/scottsdale-az
      http://www.westvalley101.com/
      Blogs
      http://arizonanotebook.com/
      http://zoniereport.com/
    • Press Release/Advisory
      Press Release
      Standard Format
      Five Ws
      Inverted pyramid
      News and feature
      Social Media release
      http://www.pitchengine.com/
      Advisory
      For events only
    • Blogging for success
    • What Says Wordpress?
      Express yourself
      No waiting on your webmaster
      Be "findable" on the search engines
      Dialogue with your customers
      Customers share their comments, feedback, ideas, and concerns
      Leadership through blogging
      Showcase photo and image galleries
      It’s fun
      *Source: Wordpress
    • Blogging for Business
      For company leaders to communicate directly with customers
      For employees to communicate with customers
      To reinforce your brand
      To produce organizational transparency
      To keep customers updated on product issues
      To serve as a channel to the public in a crisis
      To report to a constituent audience on the company’s positions
      To establish yourself as a subject matter expert
      *Holtz & Demopolis: Blogging For Business
    • Get More Visitors
    • Get More Links
    • Get Indexed
    • Company Blogs
      Company blogs include:
      Delta Airlines
      Dell
      Yahoo!
      Boeing
      EDS
      General Motors
      IBM
      Johnson & Johnson
      Microsoft
      Salesforce.com
      Sprint
    • Changing Hands
    • House of Sparky
    • Just Roughin’ It
    • Atomic Comics
    • Valley PR Blog
    • CEO Blogs
      CEO blogs include:
      J. Willard Marriott Jr., CEO, Marriott International
      Michael M. Crow, President, Arizona State University
      Marc Cuban, HDNET & Dallas Mavericks
      Bob Lutz, Vice Chairman, General Motors Corporation
      Kevin Lynch, Chief Software Architect, Macromedia
      Justin Rattner, CTO, Intel
      Bob Parsons, President, godaddy.com
      Jonathan Schwartz, COO, Sun Microsystems
      Mike Critelli, Executive Chairman, Pitney Bowes
      David Neeleman, Chairman, JetBlue Airways
    • Michael Dell
    • Mark Cuban
    • A Quick tutorial
    • Tools for Blogging
      WordPress
      Moveable Type
      Type Pad
      Blogger.com
      Live Journal
      …and about 1,000 others
    • WordPress
      The most popular blogging tool
      Simple to use
      Free
      Hosted or application
      www.wordpress.com
      www.wordpress.org
    • A Word About Design
      Built-in Templates
      Hosted version has more than 60 flexible designs
      Custom Design
      Use templates
      Have your web designer build it
      Function Over Form
    • New Post
    • Linking Text
    • Categories
    • Upload Image
    • Link to Image
    • Blogging best practices
    • Keys to Better Blogging
      Headlines are Important
      Short Catchy Headlines
      Use Key Words
      Keep it Simple
      Single Topic Posts
      Keep it Short
      Two to three paragraphs
      Have an Opinion
      Be a “Thought-Leader” (Have a take, do not suck!)
      Offer Advice/Best Practices
      Links
      Photos
    • Headlines
      Facebook Music Rumors
      Google Says It’s Making Reader More Fun
      Impress names Luth VP
      What Sold me on Twitter
      Yahoo Answers To Go Mobile
      Google’s Share of U.S. Online Ads Hits 40 Percent
      Plaxo + LinkedIn + iPhone = Brilliant
      *All Headlines from TechCrunch
    • Links
    • Photos/Images
    • Trackbacks
      An acknowledgment sent via a network signal
      Facilitates communication between blogs
      Helps grow your audience
    • Tags
      Search optimization
      Internal
      External
      Use only a few on each post
      Helps people find your post
    • Promoting Your Blog
    • The Basics
      Tell everyone you know!
      Add link to blog from web site
      Include a link to your blog in your e-mail signature
      Put your blog address on your business card
      Announce the launch of your blog in customer communications
      eNewsletters, eBlasts, Store flyers, etc.
    • RSS Feeds
      Feedburner
      RSS feed
      e-mail option
    • Free Blog Listings
      Technorati
      Google Blog Search
      Bloglisting.net
      Icerocket
      Mybloglog
      Alltop
      Buzzerhut
    • Viral Tactics
      Blogroll
      Reciprocal Links
      Comments
      Always register and include email AND blog address
      Get a “gravatar”
      http://en.gravatar.com/
    • Piggybacking
      Read lots of blogs
      Write a post on your blog about something you’ve read
      Link to it in your post
      Trackback to it
    • Social Integration
      Linkedin
      WordPress module included
      Facebook
      Third Party Applications
      Social RSS
      MySpace
    • Tweet Tweet
    • Get Social
      Bookmark posts on Delicious
      Stumble posts on StumbleUpon
      Post a teaser on Linkedin status
      Use Sharethis or similar tool
      Digg it
    • Social networking 101
    • Definition
      A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.*
      *Wikipedia
    • Popular Social Networks
      MySpace
      Facebook
      Linkedin
      Classmates.com
      Friendster
      Meetup.com
      Orkut
    • Specialty Social Networks
      TeeBeeDee (baby boomers)
      Cafe Mom (mothers)
      Black Planet (African Americans)
      Good Reads (book lovers)
      Out Everywhere (GLBT)
      Yelp (restaurant reviews)
      SciSpace.net (scientists)
    • Extreme Specialty Networks
      sjsualumninetwork.com
      nurselinkup.com
      paganspace.net
      firefighternation.com
      navyformoms.com
      designrelated
    • Business or Pleasure?
      Both!
      Virtual face-to-face
      Comscore: fastest growing segment of Facebook was 25-34 demographic
      Facebook has more than 100 million users
      June 2008 Conference Board report: one out of every four people online visits social networking sites (update: 35%)
      Business owners can reach customers directly
      Targeted marketing
      Networking
      Career Searches/Recruiting
    • Linkedin
    • Six Degrees of Separation
      www.linkedin.com
      16 million users
      Search by name, location, company
      Get introduced to potential clients by people who know them already
      Online resume or business profile
      Recommend and be recommended
      Ask questions and answer questions
    • Facebook
    • Groups
      Join and meet in groups
      Public Relations Society of America (PRSA)
      Rae Waters for State Representative
      San Diego Padres fans
      Create your own
    • Group Pages
    • Business Pages
      Essentially a visual business listing
      Background
      Photos/Videos
      Links
      Events
      Discussion Board
    • Business Page
    • Doing business
      Set up a personal and business profile
      Add content
      Invite your friends and associates
      Surf around, join groups, offer advice and make new friends and associates
      Meet friends of friends and grow your network exponentially
      Feed your blog to your Facebook page
    • 10 Reasons to Use Facebook for Business
      Meet your peers
      Find business contacts
      Instant gate opener
      Build relationships
      Raise visibility
      Develop your personal brand
      Target your niche
      Get rapid top Google placement
      Place targeted ads
      No cost marketing
      Source: Mari Smith, Author, Facebook for Professionals
    • Twitter
    • Why Tweet?
      Gain exposure for your blogs…and gain potential readers
      Market work, products, services, etc.
      Answer questions/ ask questions
      Learn new things from other industry professionals
      Seek out industry colleagues for assistance w/ special projects
      Announce events
      Share interesting articles
      Live event coverage
    • Who is Tweeting?
      @barackobama
      @richardbranson
      @ceosunblog
      @lancearmstrong
      @snoopdogg
      @the_real_shaq
      @britneyspears
    • Twitter Tools
      Online at twitter.com
      Via Blackberry or iPhone
      Desktop applications
      Twhirl
      Seesmic
      BigTweet
      Auto update Facebook
      Ping.fm
      Everywhere at once
    • Questions?
    • http://www.slideshare.net/lengutman