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PCC Presentation 9 09

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Social Media and Blogging presentation for the Postal Customer Council of Arizona

Social Media and Blogging presentation for the Postal Customer Council of Arizona

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  • 1. Social Media & Blogging 101
  • 2. Agenda
    Social Media 101
    Blogging for Success
  • 3. Social Media 101
  • 4. Definition
    A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.*
    *Wikipedia
  • 5. Popular Social Networks
    MySpace
    Facebook
    Linkedin
    Classmates.com
    Friendster
    Meetup.com
    Orkut
  • 6. Specialty Social Networks
    TeeBeeDee (baby boomers)
    Cafe Mom (mothers)
    Black Planet (African Americans)
    Good Reads (book lovers)
    Out Everywhere (GLBT)
    Yelp (restaurant reviews)
    SciSpace.net (scientists)
  • 7. Extreme Specialty Networks
    sjsualumninetwork.com
    nurselinkup.com
    paganspace.net
    firefighternation.com
    navyformoms.com
    designrelated
  • 8. Business or Pleasure?
    Both!
    Virtual face-to-face
    Comscore: fastest growing segment of Facebook was 25-34 demographic
    Facebook has more than 100 million users
    June 2008 Conference Board report: one out of every four people online visits social networking sites (update: 35%)
    Business owners can reach customers directly
    Targeted marketing
    Networking
    Career Searches/Recruiting
  • 9. Linkedin
  • 10. Six Degrees of Separation
    www.linkedin.com
    16 million users
    Search by name, location, company
    Get introduced to potential clients by people who know them already
    Online resume or business profile
    Recommend and be recommended
    Ask questions and answer questions
  • 11. Facebook
  • 12. Groups
    Join and meet in groups
    Public Relations Society of America (PRSA)
    Rae Waters for State Representative
    San Diego Padres fans
    Create your own
  • 13. Group Pages
  • 14. Business Pages
    Essentially a visual business listing
    Background
    Photos/Videos
    Links
    Events
    Discussion Board
  • 15. Business Page
  • 16. Doing business
    Set up a personal and business profile
    Add content
    Invite your friends and associates
    Surf around, join groups, offer advice and make new friends and associates
    Meet friends of friends and grow your network exponentially
    Feed your blog to your Facebook page
  • 17. 10 Reasons to Use Facebook for Business
    Meet your peers
    Find business contacts
    Instant gate opener
    Build relationships
    Raise visibility
    Develop your personal brand
    Target your niche
    Get rapid top Google placement
    Place targeted ads
    No cost marketing
    Source: Mari Smith, Author, Facebook for Professionals
  • 18. Twitter
  • 19. Why Tweet?
    Gain exposure for your blogs…and gain potential readers
    Market work, products, services, etc.
    Answer questions/ ask questions
    Learn new things from other industry professionals
    Seek out industry colleagues for assistance w/ special projects
    Announce events
    Share interesting articles
    Live event coverage
  • 20. Who is Tweeting?
    @barackobama
    @richardbranson
    @ceosunblog
    @lancearmstrong
    @snoopdogg
    @the_real_shaq
    @britneyspears
  • 21. Twitter Tools
    Online at twitter.com
    Via Blackberry or iPhone
    Desktop applications
    Twhirl
    Seesmic
    BigTweet
    Auto update Facebook
    Ping.fm
    Everywhere at once
  • 22. Seesmic
  • 23. Blogging for success
  • 24. Blogging for Business
    For company leaders to communicate directly with customers
    For employees to communicate with customers
    To reinforce your brand
    To produce organizational transparency
    To keep customers updated on product issues
    To serve as a channel to the public in a crisis
    To report to a constituent audience on the company’s positions
    To establish yourself as a subject matter expert
    *Holtz & Demopolis: Blogging For Business
  • 25. Get More Visitors
  • 26. Get More Links
  • 27. Get Indexed
  • 28. Company Blogs
    Company blogs include:
    Delta Airlines
    Dell
    Yahoo!
    Boeing
    EDS
    General Motors
    IBM
    Johnson & Johnson
    Microsoft
    Salesforce.com
    Sprint
  • 29. Just Roughin’ It
  • 30. Atomic Comics
  • 31. Valley PR Blog
  • 32. CEO Blogs
    CEO blogs include:
    J. Willard Marriott Jr., CEO, Marriott International
    Michael M. Crow, President, Arizona State University
    Marc Cuban, HDNET & Dallas Mavericks
    Bob Lutz, Vice Chairman, General Motors Corporation
    Kevin Lynch, Chief Software Architect, Macromedia
    Justin Rattner, CTO, Intel
    Bob Parsons, President, godaddy.com
    Jonathan Schwartz, COO, Sun Microsystems
    Mike Critelli, Executive Chairman, Pitney Bowes
    David Neeleman, Chairman, JetBlue Airways
  • 33. Michael Dell
  • 34. Mark Cuban
  • 35. Tools for Blogging
    WordPress
    Moveable Type
    Type Pad
    Blogger.com
    Live Journal
    …and about 1,000 others
  • 36. WordPress
    The most popular blogging tool
    Simple to use
    Free
    Hosted or application
    www.wordpress.com
    www.wordpress.org
  • 37. A Word About Design
    Built-in Templates
    Hosted version has more than 60 flexible designs
    Custom Design
    Use templates
    Have your web designer build it
    Function Over Form
  • 38. Keys to Better Blogging
    Headlines are Important
    Short Catchy Headlines
    Use Key Words
    Keep it Simple
    Single Topic Posts
    Keep it Short
    Two to three paragraphs
    Have an Opinion
    Be a “Thought-Leader” (Have a take, do not suck!)
    Offer Advice/Best Practices
    Links
    Photos
  • 39. Links
  • 40. Photos/Images
  • 41. Trackbacks
    An acknowledgment sent via a network signal
    Facilitates communication between blogs
    Helps grow your audience
  • 42. Tags
    Search optimization
    Internal
    External
    Use only a few on each post
    Helps people find your post
  • 43. Promoting Your Blog
  • 44. The Basics
    Tell everyone you know!
    Add link to blog from web site
    Include a link to your blog in your e-mail signature
    Put your blog address on your business card
    Announce the launch of your blog in customer communications
    eNewsletters, eBlasts, Store flyers, etc.
  • 45. RSS Feeds
    Feedburner
    RSS feed
    e-mail option
  • 46. Free Blog Listings
    Technorati
    Google Blog Search
    Bloglisting.net
    Icerocket
    Mybloglog
    Alltop
    Buzzerhut
  • 47. Viral Tactics
    Blogroll
    Reciprocal Links
    Comments
    Always register and include email AND blog address
    Get a “gravatar”
    http://en.gravatar.com/
  • 48. Piggybacking
    Read lots of blogs
    Write a post on your blog about something you’ve read
    Link to it in your post
    Trackback to it
  • 49. Social Integration
    Linkedin
    WordPress module included
    Facebook
    Third Party Applications
    Social RSS
  • 50. Tweet Tweet
  • 51. Get Social
    Bookmark posts on Delicious
    Stumble posts on StumbleUpon
    Post a teaser on Linkedin status
    Use Sharethis or similar tool
    Digg it
  • 52. Questions?
  • 53. http://www.slideshare.net/lengutman