CHB Blogging Presentation 8 26 09

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Transcript

  • 1. Blogging Your Way to Success
  • 2. Agenda
    Why Blog?
    Blogging Best Practices
    A Quick Tutorial
    Social Media Integration
  • 3. Why Blog?
  • 4. What Says Wordpress?
    Express yourself
    No waiting on your webmaster
    Be "findable" on the search engines
    Dialogue with your customers
    Customers share their comments, feedback, ideas, and concerns
    Leadership through blogging
    Showcase photo and image galleries
    It’s fun
    *Source: Wordpress
  • 5. Blogging for Business
    For company leaders to communicate directly with customers
    For employees to communicate with customers
    To reinforce your brand
    To produce organizational transparency
    To keep customers updated on product issues
    To serve as a channel to the public in a crisis
    To report to a constituent audience on the company’s positions
    To establish yourself as a subject matter expert
    *Holtz & Demopolis: Blogging For Business
  • 6. Get More Visitors
  • 7. Get More Links
  • 8. Get Indexed
  • 9. Company Blogs
    Company blogs include:
    Delta Airlines
    Dell
    Yahoo!
    Boeing
    EDS
    General Motors
    IBM
    Johnson & Johnson
    Microsoft
    Salesforce.com
    Sprint
  • 10. Changing Hands
  • 11. House of Sparky
  • 12. Just Roughin’ It
  • 13. Atomic Comics
  • 14. Valley PR Blog
  • 15. CEO Blogs
    CEO blogs include:
    J. Willard Marriott Jr., CEO, Marriott International
    Michael M. Crow, President, Arizona State University
    Marc Cuban, HDNET & Dallas Mavericks
    Bob Lutz, Vice Chairman, General Motors Corporation
    Kevin Lynch, Chief Software Architect, Macromedia
    Justin Rattner, CTO, Intel
    Bob Parsons, President, godaddy.com
    Jonathan Schwartz, COO, Sun Microsystems
    Mike Critelli, Executive Chairman, Pitney Bowes
    David Neeleman, Chairman, JetBlue Airways
  • 16. Michael Dell
  • 17. Mark Cuban
  • 18. A Quick tutorial
  • 19. Tools for Blogging
    WordPress
    Moveable Type
    Type Pad
    Blogger.com
    Live Journal
    …and about 1,000 others
  • 20. WordPress
    The most popular blogging tool
    Simple to use
    Free
    Hosted or application
    www.wordpress.com
    www.wordpress.org
  • 21. A Word About Design
    Built-in Templates
    Hosted version has more than 60 flexible designs
    Custom Design
    Use templates
    Have your web designer build it
    Function Over Form
  • 22. New Post
  • 23. Linking Text
  • 24. Categories
  • 25. Upload Image
  • 26. Link to Image
  • 27. Blogging best practices
  • 28. Keys to Better Blogging
    Headlines are Important
    Short Catchy Headlines
    Use Key Words
    Keep it Simple
    Single Topic Posts
    Keep it Short
    Two to three paragraphs
    Have an Opinion
    Be a “Thought-Leader” (Have a take, do not suck!)
    Offer Advice/Best Practices
    Links
    Photos
  • 29. Headlines
    Facebook Music Rumors
    Google Says It’s Making Reader More Fun
    Impress names Luth VP
    What Sold me on Twitter
    Yahoo Answers To Go Mobile
    Google’s Share of U.S. Online Ads Hits 40 Percent
    Plaxo + LinkedIn + iPhone = Brilliant
    *All Headlines from TechCrunch
  • 30. Links
  • 31. Photos/Images
  • 32. Trackbacks
    An acknowledgment sent via a network signal
    Facilitates communication between blogs
    Helps grow your audience
  • 33. Tags
    Search optimization
    Internal
    External
    Use only a few on each post
    Helps people find your post
  • 34. Promoting Your Blog
  • 35. The Basics
    Tell everyone you know!
    Add link to blog from web site
    Include a link to your blog in your e-mail signature
    Put your blog address on your business card
    Announce the launch of your blog in customer communications
    eNewsletters, eBlasts, Store flyers, etc.
  • 36. RSS Feeds
    Feedburner
    RSS feed
    e-mail option
  • 37. Free Blog Listings
    Technorati
    Google Blog Search
    Bloglisting.net
    Icerocket
    Mybloglog
    Alltop
    Buzzerhut
  • 38. Viral Tactics
    Blogroll
    Reciprocal Links
    Comments
    Always register and include email AND blog address
    Get a “gravatar”
    http://en.gravatar.com/
  • 39. Piggybacking
    Read lots of blogs
    Write a post on your blog about something you’ve read
    Link to it in your post
    Trackback to it
  • 40. Social Integration
    Linkedin
    WordPress module included
    Facebook
    Third Party Applications
    Social RSS
    MySpace
  • 41. Tweet Tweet
  • 42. Get Social
    Bookmark posts on Delicious
    Stumble posts on StumbleUpon
    Post a teaser on Linkedin status
    Use Sharethis or similar tool
    Digg it
  • 43. Questions?