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CHB Blogging Presentation 8 26 09
 

CHB Blogging Presentation 8 26 09

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    CHB Blogging Presentation 8 26 09 CHB Blogging Presentation 8 26 09 Presentation Transcript

    • Blogging Your Way to Success
    • Agenda
      Why Blog?
      Blogging Best Practices
      A Quick Tutorial
      Social Media Integration
    • Why Blog?
    • What Says Wordpress?
      Express yourself
      No waiting on your webmaster
      Be "findable" on the search engines
      Dialogue with your customers
      Customers share their comments, feedback, ideas, and concerns
      Leadership through blogging
      Showcase photo and image galleries
      It’s fun
      *Source: Wordpress
    • Blogging for Business
      For company leaders to communicate directly with customers
      For employees to communicate with customers
      To reinforce your brand
      To produce organizational transparency
      To keep customers updated on product issues
      To serve as a channel to the public in a crisis
      To report to a constituent audience on the company’s positions
      To establish yourself as a subject matter expert
      *Holtz & Demopolis: Blogging For Business
    • Get More Visitors
    • Get More Links
    • Get Indexed
    • Company Blogs
      Company blogs include:
      Delta Airlines
      Dell
      Yahoo!
      Boeing
      EDS
      General Motors
      IBM
      Johnson & Johnson
      Microsoft
      Salesforce.com
      Sprint
    • Changing Hands
    • House of Sparky
    • Just Roughin’ It
    • Atomic Comics
    • Valley PR Blog
    • CEO Blogs
      CEO blogs include:
      J. Willard Marriott Jr., CEO, Marriott International
      Michael M. Crow, President, Arizona State University
      Marc Cuban, HDNET & Dallas Mavericks
      Bob Lutz, Vice Chairman, General Motors Corporation
      Kevin Lynch, Chief Software Architect, Macromedia
      Justin Rattner, CTO, Intel
      Bob Parsons, President, godaddy.com
      Jonathan Schwartz, COO, Sun Microsystems
      Mike Critelli, Executive Chairman, Pitney Bowes
      David Neeleman, Chairman, JetBlue Airways
    • Michael Dell
    • Mark Cuban
    • A Quick tutorial
    • Tools for Blogging
      WordPress
      Moveable Type
      Type Pad
      Blogger.com
      Live Journal
      …and about 1,000 others
    • WordPress
      The most popular blogging tool
      Simple to use
      Free
      Hosted or application
      www.wordpress.com
      www.wordpress.org
    • A Word About Design
      Built-in Templates
      Hosted version has more than 60 flexible designs
      Custom Design
      Use templates
      Have your web designer build it
      Function Over Form
    • New Post
    • Linking Text
    • Categories
    • Upload Image
    • Link to Image
    • Blogging best practices
    • Keys to Better Blogging
      Headlines are Important
      Short Catchy Headlines
      Use Key Words
      Keep it Simple
      Single Topic Posts
      Keep it Short
      Two to three paragraphs
      Have an Opinion
      Be a “Thought-Leader” (Have a take, do not suck!)
      Offer Advice/Best Practices
      Links
      Photos
    • Headlines
      Facebook Music Rumors
      Google Says It’s Making Reader More Fun
      Impress names Luth VP
      What Sold me on Twitter
      Yahoo Answers To Go Mobile
      Google’s Share of U.S. Online Ads Hits 40 Percent
      Plaxo + LinkedIn + iPhone = Brilliant
      *All Headlines from TechCrunch
    • Links
    • Photos/Images
    • Trackbacks
      An acknowledgment sent via a network signal
      Facilitates communication between blogs
      Helps grow your audience
    • Tags
      Search optimization
      Internal
      External
      Use only a few on each post
      Helps people find your post
    • Promoting Your Blog
    • The Basics
      Tell everyone you know!
      Add link to blog from web site
      Include a link to your blog in your e-mail signature
      Put your blog address on your business card
      Announce the launch of your blog in customer communications
      eNewsletters, eBlasts, Store flyers, etc.
    • RSS Feeds
      Feedburner
      RSS feed
      e-mail option
    • Free Blog Listings
      Technorati
      Google Blog Search
      Bloglisting.net
      Icerocket
      Mybloglog
      Alltop
      Buzzerhut
    • Viral Tactics
      Blogroll
      Reciprocal Links
      Comments
      Always register and include email AND blog address
      Get a “gravatar”
      http://en.gravatar.com/
    • Piggybacking
      Read lots of blogs
      Write a post on your blog about something you’ve read
      Link to it in your post
      Trackback to it
    • Social Integration
      Linkedin
      WordPress module included
      Facebook
      Third Party Applications
      Social RSS
      MySpace
    • Tweet Tweet
    • Get Social
      Bookmark posts on Delicious
      Stumble posts on StumbleUpon
      Post a teaser on Linkedin status
      Use Sharethis or similar tool
      Digg it
    • Questions?