Blogging Your Way to Success<br />
Agenda<br />Why Blog?<br />Blogging Best Practices<br />A Quick Tutorial<br />Social Media Integration<br />
Why Blog?<br />
What Says Wordpress?<br />Express yourself<br />No waiting on your webmaster<br />Be &quot;findable&quot; on the search en...
Blogging for Business<br />For company leaders to communicate directly with customers<br />For employees to communicate wi...
Get More Visitors<br />
Get More Links<br />
Get Indexed<br />
Company Blogs<br />Company blogs include:<br />Delta Airlines<br />Dell<br />Yahoo!<br />Boeing<br />EDS<br />General Moto...
Changing Hands<br />
House of Sparky<br />
Just Roughin’ It<br />
Atomic Comics<br />
Valley PR Blog<br />
CEO Blogs<br />CEO blogs include:<br />J. Willard Marriott Jr., CEO, Marriott International<br />Michael M. Crow, Presiden...
Michael Dell<br />
Mark Cuban<br />
A Quick tutorial<br />
Tools for Blogging<br />WordPress<br />Moveable Type<br />Type Pad<br />Blogger.com<br />Live Journal<br />…and about 1,00...
WordPress<br />The most popular blogging tool<br />Simple to use<br />Free<br />Hosted or application<br />www.wordpress.c...
A Word About Design<br />Built-in Templates<br />Hosted version has more than 60 flexible designs<br />Custom Design<br />...
New Post<br />
Linking Text<br />
Categories<br />
Upload Image<br />
Link to Image<br />
Blogging best practices<br />
Keys to Better Blogging<br />Headlines are Important<br />Short Catchy Headlines<br />Use Key Words<br />Keep it Simple<br...
Headlines<br />Facebook Music Rumors<br />Google Says It’s Making Reader More Fun<br />Impress names Luth VP<br />What Sol...
Links<br />
Photos/Images<br />
Trackbacks<br />An acknowledgment sent via a network signal <br />Facilitates communication between blogs<br />Helps grow ...
Tags<br />Search optimization<br />Internal<br />External<br />Use only a few on each post<br />Helps people find your pos...
Promoting Your Blog<br />
The Basics<br />Tell everyone you know!<br />Add link to blog from web site<br />Include a link to your blog in your e-mai...
RSS Feeds<br />Feedburner<br />RSS feed<br />e-mail option<br />
Free Blog Listings<br />Technorati<br />Google Blog Search<br />Bloglisting.net<br />Icerocket<br />Mybloglog<br />Alltop<...
Viral Tactics<br />Blogroll<br />Reciprocal Links<br />Comments<br />Always register and include email AND blog address<br...
Piggybacking<br />Read lots of blogs<br />Write a post on your blog about something you’ve read<br />Link to it in your po...
Social Integration<br />Linkedin<br />WordPress module included<br />Facebook<br />Third Party Applications<br />Social RS...
Tweet Tweet<br />
Get Social<br />Bookmark posts on Delicious<br />Stumble posts on StumbleUpon<br />Post a teaser on Linkedin status<br />U...
Questions?<br />
Upcoming SlideShare
Loading in...5
×

CHB Blogging Presentation 8 26 09

386

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
386
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CHB Blogging Presentation 8 26 09

  1. 1. Blogging Your Way to Success<br />
  2. 2. Agenda<br />Why Blog?<br />Blogging Best Practices<br />A Quick Tutorial<br />Social Media Integration<br />
  3. 3. Why Blog?<br />
  4. 4. What Says Wordpress?<br />Express yourself<br />No waiting on your webmaster<br />Be &quot;findable&quot; on the search engines<br />Dialogue with your customers<br />Customers share their comments, feedback, ideas, and concerns<br />Leadership through blogging<br />Showcase photo and image galleries<br />It’s fun<br />*Source: Wordpress<br />
  5. 5. Blogging for Business<br />For company leaders to communicate directly with customers<br />For employees to communicate with customers<br />To reinforce your brand<br />To produce organizational transparency<br />To keep customers updated on product issues<br />To serve as a channel to the public in a crisis<br />To report to a constituent audience on the company’s positions<br />To establish yourself as a subject matter expert<br />*Holtz & Demopolis: Blogging For Business<br />
  6. 6. Get More Visitors<br />
  7. 7. Get More Links<br />
  8. 8. Get Indexed<br />
  9. 9. Company Blogs<br />Company blogs include:<br />Delta Airlines<br />Dell<br />Yahoo!<br />Boeing<br />EDS<br />General Motors<br />IBM<br />Johnson & Johnson<br />Microsoft<br />Salesforce.com<br />Sprint<br />
  10. 10. Changing Hands<br />
  11. 11. House of Sparky<br />
  12. 12. Just Roughin’ It<br />
  13. 13. Atomic Comics<br />
  14. 14. Valley PR Blog<br />
  15. 15. CEO Blogs<br />CEO blogs include:<br />J. Willard Marriott Jr., CEO, Marriott International<br />Michael M. Crow, President, Arizona State University<br />Marc Cuban, HDNET & Dallas Mavericks<br />Bob Lutz, Vice Chairman, General Motors Corporation<br />Kevin Lynch, Chief Software Architect, Macromedia<br />Justin Rattner, CTO, Intel<br />Bob Parsons, President, godaddy.com<br />Jonathan Schwartz, COO, Sun Microsystems<br />Mike Critelli, Executive Chairman, Pitney Bowes<br />David Neeleman, Chairman, JetBlue Airways<br />
  16. 16. Michael Dell<br />
  17. 17. Mark Cuban<br />
  18. 18. A Quick tutorial<br />
  19. 19. Tools for Blogging<br />WordPress<br />Moveable Type<br />Type Pad<br />Blogger.com<br />Live Journal<br />…and about 1,000 others<br />
  20. 20. WordPress<br />The most popular blogging tool<br />Simple to use<br />Free<br />Hosted or application<br />www.wordpress.com<br />www.wordpress.org<br />
  21. 21. A Word About Design<br />Built-in Templates<br />Hosted version has more than 60 flexible designs<br />Custom Design<br />Use templates<br />Have your web designer build it<br />Function Over Form<br />
  22. 22. New Post<br />
  23. 23. Linking Text<br />
  24. 24. Categories<br />
  25. 25. Upload Image<br />
  26. 26. Link to Image<br />
  27. 27. Blogging best practices<br />
  28. 28. Keys to Better Blogging<br />Headlines are Important<br />Short Catchy Headlines<br />Use Key Words<br />Keep it Simple<br />Single Topic Posts<br />Keep it Short<br />Two to three paragraphs<br />Have an Opinion<br />Be a “Thought-Leader” (Have a take, do not suck!)<br />Offer Advice/Best Practices<br />Links<br />Photos<br />
  29. 29. Headlines<br />Facebook Music Rumors<br />Google Says It’s Making Reader More Fun<br />Impress names Luth VP<br />What Sold me on Twitter<br />Yahoo Answers To Go Mobile<br />Google’s Share of U.S. Online Ads Hits 40 Percent<br />Plaxo + LinkedIn + iPhone = Brilliant<br />*All Headlines from TechCrunch<br />
  30. 30. Links<br />
  31. 31. Photos/Images<br />
  32. 32. Trackbacks<br />An acknowledgment sent via a network signal <br />Facilitates communication between blogs<br />Helps grow your audience<br />
  33. 33. Tags<br />Search optimization<br />Internal<br />External<br />Use only a few on each post<br />Helps people find your post<br />
  34. 34. Promoting Your Blog<br />
  35. 35. The Basics<br />Tell everyone you know!<br />Add link to blog from web site<br />Include a link to your blog in your e-mail signature<br />Put your blog address on your business card<br />Announce the launch of your blog in customer communications<br />eNewsletters, eBlasts, Store flyers, etc.<br />
  36. 36. RSS Feeds<br />Feedburner<br />RSS feed<br />e-mail option<br />
  37. 37. Free Blog Listings<br />Technorati<br />Google Blog Search<br />Bloglisting.net<br />Icerocket<br />Mybloglog<br />Alltop<br />Buzzerhut<br />
  38. 38. Viral Tactics<br />Blogroll<br />Reciprocal Links<br />Comments<br />Always register and include email AND blog address<br />Get a “gravatar”<br />http://en.gravatar.com/<br />
  39. 39. Piggybacking<br />Read lots of blogs<br />Write a post on your blog about something you’ve read<br />Link to it in your post<br />Trackback to it<br />
  40. 40. Social Integration<br />Linkedin<br />WordPress module included<br />Facebook<br />Third Party Applications<br />Social RSS<br />MySpace<br />
  41. 41. Tweet Tweet<br />
  42. 42. Get Social<br />Bookmark posts on Delicious<br />Stumble posts on StumbleUpon<br />Post a teaser on Linkedin status<br />Use Sharethis or similar tool<br />Digg it<br />
  43. 43. Questions?<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×