What Says Wordpress? Express yourself No waiting on your webmaster Be "findable" on the search engines Dialogue with your customers Customers share their comments, feedback, ideas, and concerns Leadership through blogging Showcase photo and image galleries It’s fun *Source: Wordpress
Blogging for Business For company leaders to communicate directly with customers For employees to communicate with customers To reinforce your brand To produce organizational transparency To keep customers updated on product issues To serve as a channel to the public in a crisis To report to a constituent audience on the company’s positions To establish yourself as a subject matter expert *Holtz & Demopolis: Blogging For Business
CEO Blogs CEO blogs include: J. Willard Marriott Jr., CEO, Marriott International Michael M. Crow, President, Arizona State University Marc Cuban, HDNET & Dallas Mavericks Bob Lutz, Vice Chairman, General Motors Corporation Kevin Lynch, Chief Software Architect, Macromedia Justin Rattner, CTO, Intel Bob Parsons, President, godaddy.com Jonathan Schwartz, COO, Sun Microsystems Mike Critelli, Executive Chairman, Pitney Bowes David Neeleman, Chairman, JetBlue Airways
Keys to Better Blogging Headlines are Important Short Catchy Headlines Use Key Words Keep it Simple Single Topic Posts Keep it Short Two to three paragraphs Have an Opinion Be a “Thought-Leader” (Have a take, do not suck!) Offer Advice/Best Practices Links Photos
Headlines Facebook Music Rumors Google Says It’s Making Reader More Fun Impress names Luth VP What Sold me on Twitter Yahoo Answers To Go Mobile Google’s Share of U.S. Online Ads Hits 40 Percent Plaxo + LinkedIn + iPhone = Brilliant *All Headlines from TechCrunch
The Basics Tell everyone you know! Add link to blog from web site Include a link to your blog in your e-mail signature Put your blog address on your business card Announce the launch of your blog in customer communications eNewsletters, eBlasts, Store flyers, etc.