Visuals increase persuasion – 75% of what we learn comes to us visually. Great visuals are attention grabbers.Visuals increase retention. Listeners may forget a speaker’s words within minutes of leaving the presentation but they can remember a picture – in detail – weeks later.Simplify concepts – visuals make information easy to digest.
1) Practice until you’re supremely confident. You can’t over-practice. Every time you practice you’ll find something to improve. (LAD)2) Rehearse out loud. Silent practice never works because when you rehearse in silence you never make a mistake. (LAD)3) Seek feedback. After two or three practice sessions alone, ask a friend or colleague for feedback. (LAD)4) Videotape your address. It’s the best way to observe your vocal and physical mannerisms and your use of technology. (LAD)
Power point presentations
Step 1: Define your purposeStep 2: Profile your audience Step 3: Map your structureStep 4: Add drama and impactStep 5: Rehearse until perfect Step 6: Deliver with style Step 7: Review and revise
Step 2: Profile your audience Profile your audience Knowledge Interest Support What does my How interested is the How much supportaudience know about audience in my already exists for my the topic I want to subject? views? talk about?
Step 2: Profile your audience• Build credibility by citing experts• Use solid, concrete, real life facts• Keep it simple and clear• Create an emotional link• Be interactive
Step 3: Map your structure IntroductionShould grab your listener’s attention, sell your audience on why they should listen, and provide an overview of what’s to come. Body Delivers the content. This is where you state your point of view. Conclusion Recaps the positioning statement and key points. Usually finishes with a call for action.
Functions of an Opening1. Grab the audience’s attention2. Provide reasons for listening3. Describe what you will talk about
Functions of the Body1. Support each point with evidence2. Use the latest information
The Conclusion• Parts of the conclusion: – Summarize your presentation – Provide closure – Motivate the audience to respond
Step 3: Map your structure• Titles and headlines are used to create flow and direction• Use transition words Provide mini internal summaries Help hold your audience’s attention• Organizational patterns – Sequential – Topical order – Contrast and comparison
Step 4: Add drama and impact• Support to prove your points• Different types of evidence• Quotes must make a point• When using statistics and graphs: – Numbers must be understandable – Use comparisons
Step 4: Add drama and impact• Make the last item your most important• Determine your message first• Think K.I.S.S.• Organize your content around 3-5 points
Step 7: Review and revise• Control loudness• Sharpen articulation• Pinpoint strengths and weaknesses• Practice with a colleague or friend• Do not try to fix everything at once
How to Design Persuasive PowerPoints Align the PowerPoint with the way the brain works. Segment your story into visually digestible bites Signpost location and direction with graphic organizers
How to Design Persuasive PowerPoints Wherever possible, persuade with visuals Purge all but essential text and audiovisual effects Dice and sequence complex visuals
Say it With Color• Add impact, create interest, and focus the eye• Use color to inform or persuade• Evoke emotions or stimulate an emotional response• The biggest mistake is to use too many colors
Say it With Color• Use the same background color• Tailor your colors to your audience• Background and foreground colors should contrast
How to Write Compelling Text• Avoid using multiple typefaces.• Preferably, you should use: – Times New Roman – Arial – Tahoma• Only use two typefaces to add variety and contrast.
How to Lay Out Compelling Text• Font sizes: – Titles: 48 to 40 points – Subtitles: 24 to 36 points – Text: 18 to 24 points• Sometimes, single line spacing could look cramped.• Bold text is the most useful special effect.
How to Lay Out Compelling Text• Make your bullets the same size as the text type• Word lists should be written as short, punchy statements• Place the most important points at the top• Slash all unnecessary words• Capitalize the first letter in a list
Bulleted Text Helps To:Break-up blocks of informationFocus our attentionOrganize our content into a logical orderAdd structure to layout
Fundamentals For Bullet Use: Limit your list length to six or fewer points One list per slide Keep spacing at the “1 line” spacing option
How to Select the Appropriate Chart or Graph Pie charts Horizontal Vertical or Line bar charts column charts charts
How to Select the Appropriate Chart or Graph Area Dot Tables charts charts (scatter diagrams)
How to Inform With Impact• DIAGRAMS: – The ideal diagram does three things: • Informs • Explains • Simplifies – Keep it simple – Use the thirty-second test – Break complicated diagrams into multiple parts
How to Inform With Impact• ART AND ILLUSTRATIONS: – Helps your viewers remember and understand your message much more quickly – Choose the right image – A photo or image must reinforce the central message
Mills, H. (2007). Power Points!: how to design and deliver presentations that sizzle and sell. New York: AMACOM.Image sources: http://www.google.com/imghp http://www.images.com http://office.microsoft.com/en-us/images/
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