3 Hot Chinese Internet Markets - barcamp shanghai '10

Social Market Intelligence. 3 Hot Startup Models in China Lucas Englehardt

1. Group buying -‐ “ Tuan Gou” is new again 2. Fashion E-‐commerce-‐ Not so private buying clubs 3. Social games -‐ Chinese are crazy, Happy Farmers

Groupon -‐ with Chinese characteris;cs  Group buying is well established in China  Currently 400+ Groupon’s have appeared in 3 months  Groupon clones focusing on discounts / products  CreaPve markePng campaigns (-‐1 RMB mystery box)  Very early, companies sPll just geXng started

E-‐commerce has ﬁnally arrived

Fashion E-‐commerce

Fashion E-‐commerce  Taobao (and Alipay) dominate the market  Largely Cash on Delivery (COD) -‐ 60%+  Consumers are spoiled already, expect Zappos style service and return opPons  Generally very price sensiPve, looking online for deals

Not so Private Buying clubs  Open plaborms -‐ people weren’t sharing deals enough  Consumers are weary of “grey market” fakes  Limited reliable service providers -‐ companies doing everything in-‐house  PredicPon: this space will explode!

China Social Games  China social game developers very fragmented  Game themes and mechanics translate between China, Facebook and other markets (universal love for farming games)  Chinese social gamers are more compePPve than their FB counterparts: status and stealing play a large role  Games generally lagging behind Facebook, being copied here

A happy farming..

Social games conPnuing growth  Zynga acquires XPD (Medical Mayhem), joins Rockyou and others in sourcing games from China  Increasing government control -‐ “pick” don’t “steal” vegetables  Most games aren’t making money domesPcally, simply posiPoning for the long run  Shameless plug:

Social Market Intelligence. 3 Hot Startup Models in China Lucas Englehardt

What is BloggerInsight? BloggerInsight delivers unique market intelligence and analysis, 100% customized to your needs. Get the knowledge you need to thrive in China, Korea, and Japan. We tap our network of expert bloggers to answer your ques;ons about the Internet, high tech, and new media markets in Asia. Launching a new product? Entering a new market? Our network of industry experts has the answers. Why bloggers as experts? Our bloggers have been screened rigorously and are at the forefront of their respecPve industries. They provide objecPve, insider opinions on the latest trends.

… in your industry. MOBILE INTERNET Social networking, ApplicaPons, new media, web 2.0, WAP, gaming cloud compuPng HARDWARE GAMING Social gaming, IT, hosPng, MMOs, mobile, consumer technologies casual gaming

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Our Insight, Your Strategy. What You Can Achieve With BloggerInsight Evaluate new opportuni;es. How feasible is market entry? Be the first mover in your industry. Forecast industry trends. What will be the next big thing? Get insider opinions from our experts. Understand consumer preferences. How do your target consumers behave differently? Know the market inside and out. Localize your product offering. Avoid culture shock by understanding what you have to tweak with our usability tests. Adapt your business model. Successfully monePze your product or service in your target markets. Enhance your brand. What markePng tacPcs are most effecPve? What messages appeal most to local consumers?

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Client Case Study An established European company approaches us looking to enter the Chinese social networking market. BloggerInsight performs in-‐depth research to help them make smart decisions. The ﬁnal 100-‐page report includes our expert bloggers’ responses on four topic areas: Advanced product reviews – Detailed recommendaGons on everything from the sign-‐up process to website design. 1. Compe55ve landscape – In-‐depth insights regarding advantages/ disadvantages of local compeGtors. Market poten5al analysis – OpportuniGes/threats within the social gaming market and the client’s potenGal for entering the Chinese market with its SNS plaMorm. Market entry strategy – RecommendaGons for establishing brand presence and localizing the client’s site for the Chinese market.

Get your insight today. START YOUR CASE! Contact us at lucas@bloggerinsight.com to develop your customized case. Provide us with a brief overview of your desired insight. LEARN MORE. QuesPons? Ask us to learn more about the BloggerInsight advantage. [email] contact@bloggerinsight.com [phone] +86 21 5252 5558 (Shanghai oﬃce) [address] 1118 Changshou Rd, Bldg B Suite 9G Shanghai, 200042 PRC

3 Hot Chinese Internet Markets - barcamp shanghai '10

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