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KPBS Coverage of 2007 San Diego WildFires: IMA Presentation
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KPBS Coverage of 2007 San Diego WildFires: IMA Presentation

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Keynote presentation at 2008 Integrated Media Association about KPBS' innovative online coverage of the Oct. 2007 wildfires in San Diego County.

Keynote presentation at 2008 Integrated Media Association about KPBS' innovative online coverage of the Oct. 2007 wildfires in San Diego County.

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    KPBS Coverage of 2007 San Diego WildFires: IMA Presentation KPBS Coverage of 2007 San Diego WildFires: IMA Presentation Presentation Transcript

    • KPBS Coverage:San Diego Wildfires
    • New Distribution Outlets: Twitter
    • Google My Maps
    • Flickr
    • Keys to Our Success• Planning• Organizational culture: supports freedom and experimentation• Ability to adapt to technical challenges• Smart staffers who "play" with Web 2.0 online in their free time• "Hive" mind – collaborative culture, sharing information via wiki, meetings• Outsourcing, and not worrying about "branding" or "owning" the content – online or on the air
    • Technical Challenges• Server overwhelmed by traffic first night (30x)• Couldn’t access our Content Management System• Network problems – Internet access• Stream demand• Challenges led to innovation
    • Stripped-Down Site
    • Twitter
    • Twitter: Multiple Distribution Points• On the twitter.com/kpbsnews page• Twitter can send text messages to people who sign up• Code to feed "tweets" into our site• New Media mapping team picked up info for Google Map
    • Google My Maps
    • Mashup in the Web 2.0 Spirit
    • KPBS Photos on Flickr
    • Flickr Group
    • SlideFlickr Slideshow on KPBS.org
    • Not If… But When