Mortgage Panel at Virtual RE Bar Camp

The Missing Ingredient In Your Real Estate Blog... Mortgage Content

Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage @mark_madsen Chris Brown Orlando Mortgage @jmchood Justin McHood Arizona Mortgage @jmchood Scott Schang Orange County Mortgage @jmchood Shashank Shekhar San Jose, CA Mortgage @ShashankTweets

How Does A Loan Officer Benefit? Mortgage Content + Real Estate Blog = Good Stuff Buyers Are Online Looking For Homes

How Does The Real Estate Agent Benefit? Mortgage Content + Real Estate Blog = Good Stuff

#1 Specialized mortgage information requires an experienced lending professional's insight
Guideline Changes
First-Time Home Buyer Lending Tips
County / Program Loan Limits
Credit / Re-Score Education
Appraisal Regulations
Income / Asset FAQ's
Down Payment Assistance
MDIA, GFE, RESPA, WTF...
8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff

#2 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Buyers, Sellers and Agents always have mortgage related questions
What's the deal with FHA and condos?
How long do I have to wait after a short sale?
Does the home need a stove to pass an FHA appraisal?
Do I need to prove my income if I'm rich?
Can my baby's momma's momma co-sign if she has better credit?
How fast can we close?
Will rates go up in 3 months?

#3 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Relevant and timely information is excellent to include in newsletters or email campaigns
Economic Indicators that impact rates
Government incentives with expirations
FHA Mortgagee Letters - updates
Loan Limit changes
Loan Level Price Adjustments
The loss of banks or programs
HVCC concerns

#4 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff An educated client is more valuable to the agent, loan officer and community
Important decisions aren't made based on emotion or fear
Time isn't wasted driving around viewing the wrong properties and price ranges
Closings move faster with a fully qualified and informed buyer
Sellers are more patient if they understand the lending process
Listings get priced properly initially

#5 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Moves prospects through a controlled sales cycle while keeping them on the agent's site
Buyer searches Google for listings
Buyer finds homes on agent's site
Buyer wants to inquire about a loan
Buyer finds Mtg. info on agent's site
Buyer contacts agent or LO

#6 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO
FACT :

Buyers are on an agent's site for an avg of 3-5 months researching homes, communities and culture
Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust

#7 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Industry related keywords and frequent content are great for SEO / SEM

#8 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Specific articles will drive targeted traffic = Motivated and Informed "The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin

8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff EX: "Las Vegas FHA First Time Home Buyer"

How Does The Sales Cycle Work? Mortgage Content + Real Estate Blog = Good Stuff
LO writes blog articles that answer "Buying" questions

Buyers seeking mortgage info on Google will find agent's blog
Agent's IDX search and CRM convert over time

How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff
Back Link Strategy:

Links = "Referral" in the eyes of Google
Use proper anchor text
Las Vegas Real Estate vs click here for homes
Link from multiple web sites
SEO - Search Engine Optimization

How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff Example: Proper Use of Anchor Text

Qualifying A New Loan Officer Mortgage Content + Real Estate Blog = Good Stuff Agent to Loan Officer: "What can you provide me that your competition can't or won't?"

Qualifying A Real Estate Agent's Blog Mortgage Content + Real Estate Blog = Good Stuff

Frequently Asked Questions Mortgage Content + Real Estate Blog = Good Stuff www .TomatoChat. com

Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage @mark_madsen Chris Brown Orlando Mortgage @chris_brown_ Justin McHood Arizona Mortgage @jmchood Scott Schang Orange County Mortgage @scottschang Shashank Shekhar San Jose, CA Mortgage @ShashankTweets

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Mortgage Panel at Virtual RE Bar Camp

by Shashank Shekhar on Apr 10, 2010

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Mortgage Panel at Virtual RE Bar Camp — Presentation Transcript