The Missing Ingredient In Your Real Estate Blog... Mortgage Content
Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage  @jmchood Justin McHo...
How Does A Loan Officer Benefit?  Mortgage Content + Real Estate Blog = Good Stuff Buyers Are Online Looking For Homes
How Does The Real Estate Agent Benefit? Mortgage Content + Real Estate Blog = Good Stuff
#1 Specialized mortgage information requires an experienced lending professional's insight <ul><ul><li>Guideline Changes <...
#2 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Buyers, Sellers and Agents alwa...
#3 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Relevant and timely information...
#4 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff An educated client is more valu...
#5 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Moves prospects through a contr...
#6 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Establishes Trust / Authority a...
#7 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Industry related keywords and f...
#8 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Specific articles will drive ta...
8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff EX:  &quot;Las Vegas FHA First Tim...
How Does The Sales Cycle Work? Mortgage Content + Real Estate Blog = Good Stuff <ul><ul><li>LO writes blog articles that a...
How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff <ul><li>Back Link Strategy: </li></...
How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff Example:  Proper Use of Anchor Text
Qualifying A New Loan Officer Mortgage Content + Real Estate Blog = Good Stuff Agent to Loan Officer: &quot;What can you p...
Qualifying A Real Estate Agent's Blog Mortgage Content + Real Estate Blog = Good Stuff
Frequently Asked Questions Mortgage Content + Real Estate Blog = Good Stuff www .TomatoChat. com
Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage  @chris_brown_ Justin...
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Mortgage Panel at Virtual RE Bar Camp

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The mortgage panel at Virtual RE Bar Camp included me and 4 other top mortgage bloggers. We talked about why it makes sense for real estate agents to have mortgage content on their blog.

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Transcript of "Mortgage Panel at Virtual RE Bar Camp"

  1. 1. The Missing Ingredient In Your Real Estate Blog... Mortgage Content
  2. 2. Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage @jmchood Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @jmchood Shashank Shekhar San Jose, CA Mortgage @ShashankTweets
  3. 3. How Does A Loan Officer Benefit? Mortgage Content + Real Estate Blog = Good Stuff Buyers Are Online Looking For Homes
  4. 4. How Does The Real Estate Agent Benefit? Mortgage Content + Real Estate Blog = Good Stuff
  5. 5. #1 Specialized mortgage information requires an experienced lending professional's insight <ul><ul><li>Guideline Changes </li></ul></ul><ul><ul><li>First-Time Home Buyer Lending Tips </li></ul></ul><ul><ul><li>County / Program Loan Limits </li></ul></ul><ul><ul><li>Credit / Re-Score Education </li></ul></ul><ul><ul><li>Appraisal Regulations </li></ul></ul><ul><ul><li>Income / Asset FAQ's </li></ul></ul><ul><ul><li>Down Payment Assistance </li></ul></ul><ul><ul><li>MDIA, GFE, RESPA, WTF... </li></ul></ul>8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff
  6. 6. #2 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Buyers, Sellers and Agents always have mortgage related questions <ul><ul><li>What's the deal with FHA and condos? </li></ul></ul><ul><ul><li>How long do I have to wait after a short sale? </li></ul></ul><ul><ul><li>Does the home need a stove to pass an FHA appraisal? </li></ul></ul><ul><ul><li>Do I need to prove my income if I'm rich? </li></ul></ul><ul><ul><li>Can my baby's momma's momma co-sign if she has better credit?  </li></ul></ul><ul><ul><li>How fast can we close? </li></ul></ul><ul><ul><li>Will rates go up in 3 months? </li></ul></ul>
  7. 7. #3 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Relevant and timely information is excellent to include in newsletters or email campaigns <ul><ul><li>Economic Indicators that impact rates </li></ul></ul><ul><ul><li>Government incentives with expirations </li></ul></ul><ul><ul><li>FHA Mortgagee Letters - updates </li></ul></ul><ul><ul><li>Loan Limit changes </li></ul></ul><ul><ul><li>Loan Level Price Adjustments </li></ul></ul><ul><ul><li>The loss of banks or programs </li></ul></ul><ul><ul><li>HVCC concerns </li></ul></ul>
  8. 8. #4 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff An educated client is more valuable to the agent, loan officer and community <ul><ul><li>Important decisions aren't made based on emotion or fear </li></ul></ul><ul><ul><li>Time isn't wasted driving around viewing the wrong properties and price ranges  </li></ul></ul><ul><ul><li>Closings move faster with a fully qualified and informed buyer </li></ul></ul><ul><ul><li>Sellers are more patient if they understand the lending process </li></ul></ul><ul><ul><li>Listings get priced properly initially </li></ul></ul>
  9. 9. #5 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Moves prospects through a controlled sales cycle while keeping them on the agent's site <ul><ul><li>Buyer searches Google for listings </li></ul></ul><ul><ul><li>Buyer finds homes on agent's site </li></ul></ul><ul><ul><li>Buyer wants to inquire about a loan </li></ul></ul><ul><ul><li>Buyer finds Mtg. info on agent's site </li></ul></ul><ul><ul><li>Buyer contacts agent or LO </li></ul></ul>
  10. 10. #6 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO <ul><li>  FACT : </li></ul><ul><li>  </li></ul><ul><ul><li>Buyers are on an agent's site for an avg of 3-5 months researching homes, communities and culture </li></ul></ul><ul><ul><li>Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust </li></ul></ul>
  11. 11. #7 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Industry related keywords and frequent content are great for SEO / SEM
  12. 12. #8 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Specific articles will drive targeted traffic = Motivated and Informed &quot;The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.&quot;                   ....Seth Godin
  13. 13. 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff EX:  &quot;Las Vegas FHA First Time Home Buyer&quot;
  14. 14. How Does The Sales Cycle Work? Mortgage Content + Real Estate Blog = Good Stuff <ul><ul><li>LO writes blog articles that answer &quot;Buying&quot; questions </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Buyers seeking mortgage info on Google will find agent's blog </li></ul></ul><ul><ul><li>Agent's IDX search and CRM convert over time </li></ul></ul>
  15. 15. How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff <ul><li>Back Link Strategy: </li></ul><ul><li>  </li></ul><ul><li>Links = &quot;Referral&quot; in the eyes of Google </li></ul><ul><ul><li>Use proper anchor text </li></ul></ul><ul><li>  Las Vegas Real Estate vs click here for homes </li></ul><ul><ul><li>Link from multiple web sites </li></ul></ul>SEO - Search Engine Optimization
  16. 16. How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff Example:  Proper Use of Anchor Text
  17. 17. Qualifying A New Loan Officer Mortgage Content + Real Estate Blog = Good Stuff Agent to Loan Officer: &quot;What can you provide me that your competition can't or won't?&quot;
  18. 18. Qualifying A Real Estate Agent's Blog Mortgage Content + Real Estate Blog = Good Stuff
  19. 19. Frequently Asked Questions Mortgage Content + Real Estate Blog = Good Stuff www .TomatoChat. com
  20. 20. Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage @chris_brown_ Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @scottschang Shashank Shekhar San Jose, CA Mortgage @ShashankTweets

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