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Shashank Shekhar ,  MBA CEO – Arcus Lending, Inc.
<ul><li>I can teach you to get </li></ul><ul><ul><li>55% more visitors </li></ul></ul><ul><ul><li>97% more inbound links <...
<ul><li>Reasons why you should blog </li></ul><ul><li>Where to find the content </li></ul><ul><li>What do I write about </...
 
 
 
<ul><li>Get found on Google </li></ul><ul><li>Position yourself as an expert in an area or geography or both </li></ul><ul...
<ul><li>National Media </li></ul><ul><li>Local Media </li></ul><ul><li>Other blogs </li></ul><ul><li>Community Events </li...
<ul><li>Community information </li></ul><ul><li>Market Statistics </li></ul><ul><li>FAQs </li></ul><ul><li>Selling/Buying/...
<ul><li>Focus on a geography & a key word </li></ul><ul><li>Catchy title </li></ul><ul><li>300-500 words </li></ul><ul><li...
<ul><li>Register a domain name at GoDaddy </li></ul><ul><li>Blogging Platforms -  </li></ul><ul><ul><li>Blogger.com </li><...
<ul><li>Good, solid keyword rich content </li></ul><ul><li>Repeat the title in the first sentence </li></ul><ul><li>Write ...
<ul><li>9+ Years of lending experience </li></ul><ul><li>Featured on TV & Radio shows </li></ul><ul><li>Speaks at various ...
<ul><li>Shashank Shekhar </li></ul><ul><li>Broker/CEO – Arcus Lending </li></ul><ul><li>[email_address] </li></ul><ul><li>...
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Blogging 101 For Real Estate Industry Professionals

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These slides explain the importance of blogging for real estate industry and help them get started with blogging in the right way.

Published in: Real Estate
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  • Santa Clara fha Mortgage, San Jose FHA Mortgage, san jose FHA down payment, fha guideline changes for bay area condo, santa clara 5 year arm mortgage rates
  • Transcript of "Blogging 101 For Real Estate Industry Professionals"

    1. 1. Shashank Shekhar , MBA CEO – Arcus Lending, Inc.
    2. 2. <ul><li>I can teach you to get </li></ul><ul><ul><li>55% more visitors </li></ul></ul><ul><ul><li>97% more inbound links </li></ul></ul><ul><ul><li>434% more indexed pages </li></ul></ul>
    3. 3. <ul><li>Reasons why you should blog </li></ul><ul><li>Where to find the content </li></ul><ul><li>What do I write about </li></ul><ul><li>What is the best way to write a blog </li></ul><ul><li>How to get started </li></ul><ul><li>Optimizing for Search Engines </li></ul><ul><li>An offer you can’t refuse  </li></ul>
    4. 7. <ul><li>Get found on Google </li></ul><ul><li>Position yourself as an expert in an area or geography or both </li></ul><ul><li>Remain in touch with your clients </li></ul><ul><li>Successfully advertise and market your listing </li></ul>
    5. 8. <ul><li>National Media </li></ul><ul><li>Local Media </li></ul><ul><li>Other blogs </li></ul><ul><li>Community Events </li></ul><ul><li>Your own experience </li></ul><ul><li>Listings </li></ul>
    6. 9. <ul><li>Community information </li></ul><ul><li>Market Statistics </li></ul><ul><li>FAQs </li></ul><ul><li>Selling/Buying/Staging tips </li></ul><ul><li>Recent Changes </li></ul><ul><li>Important deadlines to create urgency </li></ul><ul><li>Frequency? </li></ul>
    7. 10. <ul><li>Focus on a geography & a key word </li></ul><ul><li>Catchy title </li></ul><ul><li>300-500 words </li></ul><ul><li>Lots of white spaces/bullets/highlights </li></ul><ul><li>Include Pictures (Free pictures sites) </li></ul><ul><li>7 th grade level </li></ul><ul><li>Directly address the readers </li></ul><ul><li>Reblog/guest authors </li></ul>
    8. 11. <ul><li>Register a domain name at GoDaddy </li></ul><ul><li>Blogging Platforms - </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>TypePad.com </li></ul></ul><ul><ul><li>Wordpress.org </li></ul></ul><ul><ul><li>ActiveRain.com </li></ul></ul><ul><li>Themes/Plugins </li></ul><ul><li>Hosting Service </li></ul><ul><li>Be Patient </li></ul>
    9. 12. <ul><li>Good, solid keyword rich content </li></ul><ul><li>Repeat the title in the first sentence </li></ul><ul><li>Write consistently </li></ul><ul><li>Build one-way Links </li></ul>
    10. 13. <ul><li>9+ Years of lending experience </li></ul><ul><li>Featured on TV & Radio shows </li></ul><ul><li>Speaks at various forums on Lending & Social Media </li></ul><ul><li>Author of 2 books, co-authoring next book with Carole Rodoni </li></ul><ul><li>Author of Bay Area’s leading mortgage blog </li></ul><ul><li>Mortgage Broker specializing in First Time Home Buyer and FHA Loans </li></ul>
    11. 14. <ul><li>Shashank Shekhar </li></ul><ul><li>Broker/CEO – Arcus Lending </li></ul><ul><li>[email_address] </li></ul><ul><li>Phone: 408.905.6261 </li></ul><ul><li>Blog: www.LendingExpertBlog.com </li></ul><ul><li>FB: Facebook.com/LendingExpert </li></ul><ul><li>Twitter: @ShashankTweets </li></ul><ul><li>Media – www.SanJoseRealTime.com </li></ul>
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