Blogging 101 For Real Estate Industry Professionals
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Blogging 101 For Real Estate Industry Professionals

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These slides explain the importance of blogging for real estate industry and help them get started with blogging in the right way.

These slides explain the importance of blogging for real estate industry and help them get started with blogging in the right way.

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Blogging 101 For Real Estate Industry Professionals Blogging 101 For Real Estate Industry Professionals Presentation Transcript

  • Shashank Shekhar , MBA CEO – Arcus Lending, Inc.
    • I can teach you to get
      • 55% more visitors
      • 97% more inbound links
      • 434% more indexed pages
    • Reasons why you should blog
    • Where to find the content
    • What do I write about
    • What is the best way to write a blog
    • How to get started
    • Optimizing for Search Engines
    • An offer you can’t refuse 
  •  
  •  
  •  
    • Get found on Google
    • Position yourself as an expert in an area or geography or both
    • Remain in touch with your clients
    • Successfully advertise and market your listing
    • National Media
    • Local Media
    • Other blogs
    • Community Events
    • Your own experience
    • Listings
    • Community information
    • Market Statistics
    • FAQs
    • Selling/Buying/Staging tips
    • Recent Changes
    • Important deadlines to create urgency
    • Frequency?
    • Focus on a geography & a key word
    • Catchy title
    • 300-500 words
    • Lots of white spaces/bullets/highlights
    • Include Pictures (Free pictures sites)
    • 7 th grade level
    • Directly address the readers
    • Reblog/guest authors
    • Register a domain name at GoDaddy
    • Blogging Platforms -
      • Blogger.com
      • TypePad.com
      • Wordpress.org
      • ActiveRain.com
    • Themes/Plugins
    • Hosting Service
    • Be Patient
    • Good, solid keyword rich content
    • Repeat the title in the first sentence
    • Write consistently
    • Build one-way Links
    • 9+ Years of lending experience
    • Featured on TV & Radio shows
    • Speaks at various forums on Lending & Social Media
    • Author of 2 books, co-authoring next book with Carole Rodoni
    • Author of Bay Area’s leading mortgage blog
    • Mortgage Broker specializing in First Time Home Buyer and FHA Loans
    • Shashank Shekhar
    • Broker/CEO – Arcus Lending
    • [email_address]
    • Phone: 408.905.6261
    • Blog: www.LendingExpertBlog.com
    • FB: Facebook.com/LendingExpert
    • Twitter: @ShashankTweets
    • Media – www.SanJoseRealTime.com