Wordless Wednesdays:
How to Swaggerjack the Power of Visual Memes
Lena West
@LenaWest
#MozCon
My 1st inspiration for this presentation…
•

I’m not an SEO pro

•

98% of my work is on the social side (I know just enou...
My usual audience

@LenaWest
Which leads to…
Someone asking a
question about
text vs. images

Someone saying
they can’t do “one
more thing”

Long conve...
“We don’t DO images.” (Wooow.)

@LenaWest
That’s funny ‘cause…
Instagram:
• 90 million active monthly
users
• 8,500 Likes per second
• 40 million photos
uploaded da...
And…
• Smart Phones: 90% of
folks 18+ own one
• Twitter: 40% of users
share photos daily
• Facebook: Photo updates
get 53%...
My 2nd inspiration for this presentation…

@LenaWest
But, what I <3 most about visual content is…

@LenaWest
As industry professionals…
• We’re going to HAVE to deal with a lot
of visual content (it ain’t going away)
• We gotta do ...
Swagger jack defined (my Mom made me add this slide)

@LenaWest
Why images?
•

People are busy

•

Easy to share, highly
portable

•

Transcend the limitations of
text

•

Search engines...
What’s working with various types of images:
1. Wordless Wednesday-type memes
2. Infographics (yeah, I’m going there)
3. Q...
1. Wordless Wednesdays (dominated by the small fry)

@LenaWest
What works with (visual) memes:
• Piggybacking on the Wordless
Wednesday meme

• Creating a new, similar meme (e.g.
Throwb...
2. Infographics – don’t sleep!

@LenaWest
What works with infographics:
• Search/copy/paste what’s already out
there (with attribution!)
• Create your own using Inf...
3. Quote graphics

@LenaWest
What works for Pinterest:
• Search/copy/paste what’s already out
there (with attribution!)
• Create your own using Pinword...
For my metrics peeps:
Check out Curalate, Piqora (formerly
Pinfluencer) or Ahalogy (full suite)

@LenaWest
Bottom line…
• Stop being “scared” of images; trick
them out instead!
• Be willing to try, test and fail…and do
it again i...
Q&A
• @LenaWest
• Lena@InfluenceExpansion.com
• http://InfluenceExpansion.com

@LenaWest
#MozCon
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Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes

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Visual assets like memes and truly informative infographics are effective ways of driving traffic and conversions. Lena West walks us through some of the more effective examples and shows that its not too difficult to create visual assets.

Published in: Social Media, Technology, Business
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Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes

  1. 1. Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes Lena West @LenaWest #MozCon
  2. 2. My 1st inspiration for this presentation… • I’m not an SEO pro • 98% of my work is on the social side (I know just enough SEO to be a hazard) • BUT, I keep noticing how our CLIENTS start winning (traffic, new business, etc.) whenever we’re heavy-handed on images – this can’t be accidental @LenaWest
  3. 3. My usual audience @LenaWest
  4. 4. Which leads to… Someone asking a question about text vs. images Someone saying they can’t do “one more thing” Long conversation about alt tags, filenames, etc. @LenaWest
  5. 5. “We don’t DO images.” (Wooow.) @LenaWest
  6. 6. That’s funny ‘cause… Instagram: • 90 million active monthly users • 8,500 Likes per second • 40 million photos uploaded daily @LenaWest
  7. 7. And… • Smart Phones: 90% of folks 18+ own one • Twitter: 40% of users share photos daily • Facebook: Photo updates get 53% more Likes than text @LenaWest
  8. 8. My 2nd inspiration for this presentation… @LenaWest
  9. 9. But, what I <3 most about visual content is… @LenaWest
  10. 10. As industry professionals… • We’re going to HAVE to deal with a lot of visual content (it ain’t going away) • We gotta do better than just “alt text” and filenames • But, more importantly – get the SEO and SM teams TALKING, in the same room, on the same page and WORKING TOGETHER @LenaWest
  11. 11. Swagger jack defined (my Mom made me add this slide) @LenaWest
  12. 12. Why images? • People are busy • Easy to share, highly portable • Transcend the limitations of text • Search engines are mainly designed for text BUT people LOVE images (so let’s do what people LOVE!) @LenaWest
  13. 13. What’s working with various types of images: 1. Wordless Wednesday-type memes 2. Infographics (yeah, I’m going there) 3. Quote graphics (not just for Moms Who Blog) @LenaWest
  14. 14. 1. Wordless Wednesdays (dominated by the small fry) @LenaWest
  15. 15. What works with (visual) memes: • Piggybacking on the Wordless Wednesday meme • Creating a new, similar meme (e.g. Throwback Thursdays, etc.) • Visiting KnowYourMeme.com, QuickMeme.com, MemeCenter.com and going CRAZY on search (e.g. http://bit.ly/redequal) • Brands that get it right with memes: Dos Equis Beer (The Most Interesting Man in the World), Old Navy’s Retro Meme @LenaWest
  16. 16. 2. Infographics – don’t sleep! @LenaWest
  17. 17. What works with infographics: • Search/copy/paste what’s already out there (with attribution!) • Create your own using Infogr.am, Visua.ly, InfoActive.co (in beta), Piktochart, Easel.ly, many eyes (from IBM in beta) • Fills content gaps in editorial calendar • Brands that get it right with infographics: Warby Parker Eyewear (annual report!), Luna Metrics (social media sizing cheat sheet…helpful!) @LenaWest
  18. 18. 3. Quote graphics @LenaWest
  19. 19. What works for Pinterest: • Search/copy/paste what’s already out there (with attribution!) • Create your own using Pinwords, Pinstamatic, Quozio, ReciteThis • Humanizes and adds personality to a big brand • Develops K,L&T for smaller brands • Fills content gaps in editorial calendar • Brands that get it right on Pinterest: LL Bean, HGTV, Peugeot Panama and Whole Foods @LenaWest
  20. 20. For my metrics peeps: Check out Curalate, Piqora (formerly Pinfluencer) or Ahalogy (full suite) @LenaWest
  21. 21. Bottom line… • Stop being “scared” of images; trick them out instead! • Be willing to try, test and fail…and do it again in the name of progress. • YOU DON’T HAVE TO GET ALL CRAZY ABOUT ALT TEXT IF YOU’RE TRICKING OUT YOUR STRATEGY WITH IMAGES @LenaWest
  22. 22. Q&A • @LenaWest • Lena@InfluenceExpansion.com • http://InfluenceExpansion.com @LenaWest
  23. 23. #MozCon
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