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Academy1.ru: Mobile Digital Trends 2012

Academy1.ru: Mobile Digital Trends 2012



Mobile Digital Trends 2012 Presentation

Mobile Digital Trends 2012 Presentation



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    Academy1.ru: Mobile Digital Trends 2012 Academy1.ru: Mobile Digital Trends 2012 Presentation Transcript

    • Digital Trends 2012:Business goes MobileLeonid BURAN Bugaev12.05.2012HSE-Inc
    • Our themes0. Figures1. mCommerce2. GeoLocation3. Mobile search4. Voice recognition, image recognition, real-time face recognition5. Health (data monitoring)6. BIG Data7. NFC is Rising8. Mobile advertising9. Instant messaging (+social +video)10. Cloud Number Nine: Music, video, for free11. Freemium: Free content, pay for extra services12. Cases
    • Leonid Bugaeventerpreneur, expert inmobile technologies,creative director.15 years experience in theinternet business. Ownerof Nordic Agency AB(digital advertising agency,Stockholm - Moscow)
    • Bo Parker (Managing Director, Center for Technology and Innovation atPricewaterhouseCoopers)
    • with Steven Blank (Author of ‘Four Steps toEpiphany’ book, Silicon Valley-based serialenterpreneur) http://steveblank.com/about/
    • BookMobile marketing:how to ignite your brand inthe Mobile world”
    • Our Big Hairy Audiacious Goalis to help Enterpreneurs to findtheir VOICETo Start New Business. To findnew ways to ONLINE – as a newway to get customers in a NewCentury
    • Our goal is:Create a commonspace for the new ofideas of businesseducation in the newenvironment
    • Nordic Agency AB(Moscow – Stockholm)Our competence: Digitalcreative solutionsFrom 2010: we develop mobilesolutions (iPad, iPhone,Android)
    • Our clients list 13
    • We help our customers to find theirface on the Internet
    • Where to go?
    • New World Different rules
    • less office equalsmore things done
    • MobilityMobility = FREEDOM
    • more speed quality of life = experience experience * minutes = we can drastically improve our quality of life
    • mobility at work
    • knowledge interfaces notebooks iPad self-improvement mobilityhappiness interfaces iPhone connections
    • MoonwalkTM
    • mCommerce
    • mCommerceMobile payments
    • mCommerceMobile payments
    • Key Trends 2012GeoLocation
    • Mobile search
    • Voice recognition
    • BIG Data
    • NFC is Rising
    • Mobile advertising
    • Кейсы The character restrictions for text ads are smaller – limited to only two lines of 18 characters each - which creates quite a challenge for brand messaging.
    • Instantmessaging(+social +video)fb.com/lbugaev
    • Healthcare
    • BIG Data
    • Big Data:photosvideoDATA
    • Health
    • Health (data monitoring)
    • Physical distribution of data is OVER
    • БесплатноFree is the BEST price
    • MoonwalkTM
    • Information for FREE:FREEMIUMКачество информации всебольше определяетсярелевантностью, а не ценой
    • Cloud Number Nine: Music, video, for free
    • Long tail
    • Key trends 2012:Mobile payments
    • P.P.S. Your questions
    • 2015: your social tool
    • P.S. we will see in one year :)
    • Gartners 2011 Hype Cycle SpecialReport Evaluates the Maturity of1,900 Technologies http://www.gartner.com/it/page.jsp?id=1763814
    • Thank you!Leonid Bugaevacademy1.rufb.com/lbugaev