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Chapter 3 Mcm 454

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Transcript

  • 1. Chapter 3Icons, Semiotics, & Signs
    Hayfa Hussain @23345
    Lama Touckley @24043
    LinaBashir @23869
  • 2. Pierce
    Charles Sanders Pierce is one o f the founders of semiotics as a discipline.
    He distinguished three basic types of sign which are the icon, index, and symbol
  • 3. Icon
    An Icon: bears a resemblance to its object
    Example of an icon is the M in the Gmail.
  • 4. Index
    Index: is a sign with a direct existential connection with its object
    Example of an Index is for instance if you see large amount of smoke coming from far away, its is an indication that there is a fire burning somewhere.
  • 5. Symbol
    Symbol: a sign whose connection with its object is a matter of convention, agreement, or rule.
    Words, images, and numbers can all be symbols.
  • 6. Semiotics
    Is the study of signs and symbols.
    It is in many countries and integral part of advertising theory.
    It is used more in France and Eastern Europe than other countries.
    It is relate to writing and language.
    Some cultures use more symbols in advertising than do others.
  • 7. Examples of Semiotics
  • 8. Signs & Symbols
    Important part of association networks in our memory: package, colour, letters, and signs.
    Colours can have strong cultural meanings.
    Numbers can be particularly meaningful as well.
  • 9. Examples of Signs & Symbols
    The colour black is the colour of mourning in the Western world.
    In China white symbolizes mourning.
  • 10. Thank You For Listening!