How LemonFruits works for startups

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LemonFruits is an equity-based crowd-funding platform open to people who wish to invest in or contribute to the growth of startups. The invested funding can be exchanged for equity shares in the company or for specific contributions from the participants.

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How LemonFruits works for startups

  1. 1. How it works for Startups? Registered company in New York, Barcelona and Groenlo (The Netherlands)
  2. 2. Setup your Crowdfunding Campaign in just 3 single steps: 01 – Create your Project 02 – Get approval from our CrowdBoard 03 – Define your Ecosystem
  3. 3. Setup your Crowdfunding Campaign 01 – Create your Project Please include the following: Your pitch and project description Project video and founders info Achievements, opportunities, highlights Goals and purpose of the funding request Business plan, challenges & competitors (for our internal use only) Lemon vitaminizes your ecosystem to get Fruits 4
  4. 4. You may offer 3 types of tickets to potential vitaminizers (backers and investors): 1) Equity Shares: Define money value per share Identify the % of your equity value offer based on the pre-money valuation of your company 2) Activities: products, services and/or activities with their related price value € $ £ 3) A combination of above options Lemon vitaminizes your ecosystem to get Fruits 5
  5. 5. Setup your Crowdfunding Campaign 02 – Get approval from our CrowdBoard LemonFruits Crowdboard approves / rejects weekly submitted projects based on: Scalability of the business Accessibility to a real ecosystem The balance of the startup team In case of equity shares, LemonFruits invests 1% of the funding request if project reaches its funding goal. Lemon vitaminizes your ecosystem to get Fruits 6
  6. 6. Setup your Crowdfunding Campaign 03 – Define your Ecosystem We help you to identify your emotional and rational project values, and to define your target ecosystem based on Horizontal and vertical audiences Typology of ecosystem members Geography and customer segments coverage Lemon vitaminizes your ecosystem to get Fruits 7
  7. 7. Now we run your Crowdfunding Campaign in 3 steps
  8. 8. Running your Crowdfunding Campaign 01 – Finding together your backers and investors Profiling of your ecosystem Investors campaign setup Potential investors communication Social media motivation Lemon vitaminizes your ecosystem to get Fruits 9
  9. 9. Running your Crowdfunding Campaign 02 – Collecting and managing your tickets Lemon vitaminizes your ecosystem to get Fruits 10
  10. 10. Running your Crowdfunding Campaign 03A – Setup the legal paperwork (in case of equity shares offering) Once your project reached the funding goal then A third-party runs a due diligence about your company For USA registered startups, we follow titles II & III terms of current JOBS Act law to represent your new shareholders. For non US startups, a Shareholder Community is created and managed by LemonFruits representing all of your new shareholders. The new Shareholder Community accounts for the agreed post-money valuation % of your company Received net funds are transferred to your company discounting 7% as LemonFruits commission Lemon vitaminizes your ecosystem to get Fruits 11
  11. 11. Running your Crowdfunding Campaign 03B – Delivering the activities (in case of products, services, activities offering) Once the project reached or overachieved the funding goal then LemonFruits checks if products, services, activities can be delivered properly and accordingly to your project offering Received net funds are transferred to your company discounting 7% as LemonFruits commission Your company delivers the activities to your backers Lemon vitaminizes your ecosystem to get Fruits 12
  12. 12. What’s next after your Crowdfunding Campaign?
  13. 13. Now you get the money to develop your objectives. Be ready to work closely with your crowd ecosystem in 2 ways: Engage with your new ecosystem members based on their roles In case of having new shareholders, we help you to run quarterly webcast meetings to update them about your business evolution and keep them motivated and fully engaged Lemon vitaminizes your ecosystem to get Fruits 14
  14. 14. ….So enjoy your Crowd Ecosystem and make a lot of Crowd Fun and Fruits! In case of shareholder community setup, run quarterly webcast with our help to inform them about your business evolution and keep them motivated to get fully engaged Lemon vitaminizes your ecosystem to get Fruits 15

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