Transcript of "Presentation Publishing Studies M L"
Innovations crossing fields Publising Studies march 11, 2008 Matt Shaw, Monika Lechner, Remco Bonnet
Innovations crossing fields <ul><li>Introduction: </li></ul><ul><li>The digital revolution and in particular the internet is fostering change across all fields of publishing. Allowing an evolution into what is possibly an entirely new form of publishing industry, a new manner of interaction between publisher and consumer and new business models to generate revenue from these networked products. </li></ul>
UGC Value Chain & CHI Exploiting User Generated Content Content Acquisition (Publisher-CHI) Consumer Content Contribution / creation (users=authors) Content Exploration / Editing / Enrichment Providing access to Digital Content (Open Source Technologies) Platform independent publishing :: license? creative commons? Gain of symbolic value (Consumer = user = author) reputation Gain of symbolic value benefits
<ul><li>satisfied users will lead their social networks to your content (links, tags, tips,..) </li></ul><ul><li>tags in 'the vernacular' increases searchability and access, also multilingual </li></ul><ul><li>- positive branding: new audiences </li></ul><ul><li>- users can help other users </li></ul><ul><li>Contemporary images </li></ul><ul><li>extending collections </li></ul><ul><li>accessing private collections </li></ul><ul><li>updating collections for us (Knowledge of the masses) </li></ul><ul><li>intensifying the public’s concern for the care of public collections </li></ul>Benefits for CHI
Literary Book Value Chain Exploiting Access to Digital Content Content Acquisition (Publisher) Distribution Online + E-device B2C Licensing Fee / Subscription Model P2P Networking B2C - C2C Consumer Subsidary rights sales Content Creation (Author) Agent Content Development / Editing Production and Manufacturing of Digital Content (technology + knowledge) Creative Commons