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Innovations crossing fields Publising Studies march 11, 2008 Matt Shaw, Monika Lechner, Remco Bonnet
Innovations crossing fields <ul><li>Introduction: </li></ul><ul><li>The digital revolution and in particular the internet ...
Content <ul><li>Free </li></ul><ul><li>User generated </li></ul><ul><li>Modular </li></ul><ul><li>Multimedia </li></ul>
Design <ul><li>Interactive </li></ul><ul><li>Continuously up-datable </li></ul><ul><li>Searchability </li></ul><ul><li>The...
Sales & marketing <ul><li>Revenue from advertisers </li></ul><ul><li>Symbolic capital </li></ul><ul><li>Intellectual capit...
Distribution <ul><li>Disintermediation </li></ul>
 
 
Headline, April 16, 2007: User Generated Content  is  Top Threat   to Media and Entertainment Industry Weapon of mass coll...
Collaboration instead of competition
Survey december 2007: 50% of the enterprises use social media technologies
Cultural Heritage Institutions?
National Archive NL:  archiving / publishing stories
Municipal Archive The Hague:  (re-)finding metadata
 
 
Powerhouse museum: user tagging
UGC Value Chain & CHI Exploiting User Generated Content Content  Acquisition  (Publisher-CHI) Consumer Content Contributio...
<ul><li>satisfied users will lead their social networks to your content (links, tags, tips,..) </li></ul><ul><li>tags in '...
Literary Book Value Chain Exploiting Access to Digital Content Content Acquisition (Publisher) Distribution Online + E-dev...
 
Conclusion
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Presentation Publishing Studies M L

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  • Transcript of "Presentation Publishing Studies M L"

    1. 1. Innovations crossing fields Publising Studies march 11, 2008 Matt Shaw, Monika Lechner, Remco Bonnet
    2. 2. Innovations crossing fields <ul><li>Introduction: </li></ul><ul><li>The digital revolution and in particular the internet is fostering change across all fields of publishing. Allowing an evolution into what is possibly an entirely new form of publishing industry, a new manner of interaction between publisher and consumer and new business models to generate revenue from these networked products. </li></ul>
    3. 3. Content <ul><li>Free </li></ul><ul><li>User generated </li></ul><ul><li>Modular </li></ul><ul><li>Multimedia </li></ul>
    4. 4. Design <ul><li>Interactive </li></ul><ul><li>Continuously up-datable </li></ul><ul><li>Searchability </li></ul><ul><li>The Guardian: </li></ul><ul><li>http: //commentisfree .guardian.co. uk/index .html </li></ul><ul><li>Comment is free ... but facts are sacred.” </li></ul>
    5. 5. Sales & marketing <ul><li>Revenue from advertisers </li></ul><ul><li>Symbolic capital </li></ul><ul><li>Intellectual capital toward creative commons </li></ul>
    6. 6. Distribution <ul><li>Disintermediation </li></ul>
    7. 9. Headline, April 16, 2007: User Generated Content is Top Threat to Media and Entertainment Industry Weapon of mass collaboration
    8. 10. Collaboration instead of competition
    9. 11. Survey december 2007: 50% of the enterprises use social media technologies
    10. 12. Cultural Heritage Institutions?
    11. 13. National Archive NL: archiving / publishing stories
    12. 14. Municipal Archive The Hague: (re-)finding metadata
    13. 17. Powerhouse museum: user tagging
    14. 18. UGC Value Chain & CHI Exploiting User Generated Content Content Acquisition (Publisher-CHI) Consumer Content Contribution / creation (users=authors) Content Exploration / Editing / Enrichment Providing access to Digital Content (Open Source Technologies) Platform independent publishing :: license? creative commons? Gain of symbolic value (Consumer = user = author) reputation Gain of symbolic value benefits
    15. 19. <ul><li>satisfied users will lead their social networks to your content (links, tags, tips,..) </li></ul><ul><li>tags in 'the vernacular' increases searchability and access, also multilingual </li></ul><ul><li>- positive branding: new audiences </li></ul><ul><li>- users can help other users </li></ul><ul><li>Contemporary images </li></ul><ul><li>extending collections </li></ul><ul><li>accessing private collections </li></ul><ul><li>updating collections for us (Knowledge of the masses) </li></ul><ul><li>intensifying the public’s concern for the care of public collections </li></ul>Benefits for CHI
    16. 20. Literary Book Value Chain Exploiting Access to Digital Content Content Acquisition (Publisher) Distribution Online + E-device B2C Licensing Fee / Subscription Model P2P Networking B2C - C2C Consumer Subsidary rights sales Content Creation (Author) Agent Content Development / Editing Production and Manufacturing of Digital Content (technology + knowledge) Creative Commons
    17. 22. Conclusion
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