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Prehistoric influences over Human Behaviour in Social Gaming
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Prehistoric influences over Human Behaviour in Social Gaming

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  • 1. Prehistoric influences overHuman Behaviour in Social Gaming George Lemnaru
  • 2. Hello- 9 ani de antreprenoriat- 4 ani in industria de gaming- eRepublik.com – browser based game(3mil euro investitii, 200k MAU, 210mil PV/luna)- 3 noi jocuri in dezvoltare
  • 3. Women vs Men in games
  • 4. Why do we play so differently
  • 5. 200k years old Homo Sapiens
  • 6. The Greatest WarNeanderthal 0 - 1 Homo Sapiens Why?
  • 7. Meet Wilma Wilma: 43k years old.Occupation: Hunter AND Gatherer
  • 8. Homo sapiens FTWThe first division of work:- men hunt- women gather
  • 9. Skills- M – To hunt you need astrong and precise arm =>better hand-eye coordinationGames: Shooters, Car games- F – To gather you needgreat micro-managementskills and a lot of patienceGames: Farmville, TreasureHunting
  • 10. Risk- M – They dont see so muchthe potential negative thingsthat can happen. Theyembrace competition.Games: Sports and wargames, hardcore multiplayergames.- F – They preffer more safetyGames: Like ANY gamedeveloped for women
  • 11. Empathy- M – Much less empathytowards strangers.Games: Shooters, MMORPG.- F – Care. Raising babies.Games: The Sims, PetSociety
  • 12. Group interaction- M – Complex strategies ofgroup collaboration.Games: eRepublik,MMORPG, PC MultiplayerGames.- F – Communication is useda lot.Games: Social games forwomen developed aroundsocial networks.
  • 13. Territory- M – Focus on defendinglarge territory, explore andconquer. We use maps.Games: Risk, Civilization,Age of Empires.- F – Focus on making it nicerand cleaner.Games: MyShops,CafeWorld, ItGirl
  • 14. There is still a lof of available space for hunters in social gaming!
  • 15. Why do we play with others?- to increase our chances of survival- to show off => better rank in our tribe- because only by collaborationcivilizations may appear
  • 16. We all want to play- to get know how- for training- for a place in our tribes ranking
  • 17. Conclusions- Be proud for working in gaming- Make it Social, no Single Player Games- Get your know your audience and theirbehaviour
  • 18. Thanks! George Lemnaru twitter: george_lemnaruemail: george@erepublik.com