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Social Media Ecosystem 2.0 at Barcampsaigon.

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As a ecosystem, it systematized social media concepts before. Social media ecosystem likes a principles of marketing book.

As a ecosystem, it systematized social media concepts before. Social media ecosystem likes a principles of marketing book.

Published in: Business, Technology

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  • trang 17 den 19 neu ban dich tieng Viet cac big points thi nen dich luon cac items trong day. ban nen dich de hieu hon, vi du nhu feedback thi la 'gop y' :) tu trang 10 den trang 14 la ban tu nghi ra ah? minh khong thay trong phan references.
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  • you're first slide brought me to take a look but some following slides are kinda awful. have you taken into account all advices from presentation gurus on slideshare :) you got good graphic though, and I really appreciate the statistics with visualization about HCM and HN. are you going to present this to SDM? I think this's still too abstract and conceptual for the public mass in VN to apprehend; it depends on what you speak though.
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  • Because my presentation had a few slides, you could access my blog for more information http://socialmediachannel.blogspot.com/2009/12/social-media-ecosystem-ver-20.html
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  • You might consider extending your presentation with a few slides that go beyond social media as a marketing channel as it has a much more profound effect on other aspects of brand and buying behavior and customer relationships - marketing is just one island in your ’lake’. Walter @g2m http://xeesm.com/walter
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  • 1. SOCIAL MEDIA CHANNEL Social media ecosystem Created by haile http://socialmediachannel.blogspot.com
  • 2. SOCIAL MEDIA CHANNEL Outline • What is the social media? • Ecosystem of social media • Social media trend http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 3. SOCIAL MEDIA CHANNEL What is the social media? • Social media is content created by people using highly accessible and scalable publishing technologies. en.wikipedia.org/wiki/Social_media • A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com/define • An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. www.anvilmediainc.com/search-engine-marketing-glossary.html • Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. sprythink.com/glossary.html • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. www.tvb.org/multiplatform/Multiplatform_Glossary.aspx • Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. www.capilanou.ca/help/active-cms/glossary.html • Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc) www.bottlepr.co.uk/glossary.html • Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. [Axel Schultze] communitymanagers.pbwiki.com/Glossary-and-Reference http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 4. ?Confused CAN I SYSTEMATIZE MANY MODELS TOGETHER?
  • 5. SOCIAL MEDIA CHANNEL Literature review • The conversation prism just is the category of social media networks • The objectives is building brand • It don’t express the relationship between social media networks and the roles of participations http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 6. SOCIAL MEDIA CHANNEL http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 7. My opinion A SOCIAL MEDIA LIKES A LAKE ECOSYSTEM
  • 8. SOCIAL MEDIA CHANNEL Microcosm Characteristics of water story • Substance music • Energy picture • Information document event… We’re difference You like a drop http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 9. SOCIAL MEDIA CHANNEL Microcosm • Everybody’s component on a lake and you are: – Influencer – Connector – Communicator – Audience http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 10. SOCIAL MEDIA CHANNEL Social Media Ecosystem Cloud Cloud Political, Economic, Inactivities rain air Social, Technology factors Spectators Social Media Joiners Ecosystem Lifestyle, Culture, Psychographic factors Collectors Critics Creators Hai Le Based on Le and Bernoff, 2008 http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 11. SOCIAL MEDIA CHANNEL The differences # members Geographic Demographic Psychographic Structure Color/Style # social media networks Objectives Features Capacity Volume http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 12. SOCIAL MEDIA CHANNEL Market Segmentation Political, Economic, Social, Technology factors Potential customer Cloud %Inactivities % America? % Europe ? % Asia ? % Africa? % Australia? % Spectators % USA, Canada % England, France % China, % South Africa, % Australia, New % Joiners Brazil … Germany, … Japan, Korea, Egypt, Morocco Zealand … Indonesia, … % Collectors Vietnam … Lifestyle, %Critics Culture, Psychographic %Creators factors Hai Le Based on Le and Bernoff, 2008 http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 13. SOCIAL MEDIA CHANNEL http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 14. SOCIAL MEDIA CHANNEL http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 15. Make your marketing MORE EFFICIENT
  • 16. SOCIAL MEDIA CHANNEL Influence Ripples Concept Interference How to Interfere effects  Same frequency (topic, time, geographic)  Keep the relationship  Think about audience needs http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 17. SOCIAL MEDIA CHANNEL How to restrain the domino effectiveness • Equi-potentiality (Đẳng thế): – Eliminate the need to re-structure • Self Service (Tự phục vụ): – Self acting – Self Driving – use waste / by products • Homogenity (Đồng nhất) – W.r.t to environment – Transparency * 40 Triz (Theory of Innovative Problem Solving) Principles http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 18. SOCIAL MEDIA CHANNEL How to control the domino effectiveness • Prior Anti-Action (Gây ứng xuất sơ bộ) – Pre-stress in opposite direction – Take anti-Risk Measures • Prior Action (Thực hiện sơ bộ) – Pre process activities – offline – Pre Arrange and ready for event • Prior Cushioning (Dự phòng) – Redundancy – Risk Mitigation • Feedback (Quan hệ phản hồi) – Introduce Feedback – Increase Feedback * 40 Triz (Theory of Innovative Problem Solving) Principles http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 19. SOCIAL MEDIA CHANNEL How to use the domino effectiveness • Dynamics (Linh động) – Self Optimizing – Moving parts – Adaptive Components • Negative to Positive (Biến hại thành lợi) – Harm + Harm = Good – Change the focus of harm – Amplify harm into feature * 40 Triz (Theory of Innovative Problem Solving) Principles http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 20. Social media TREND
  • 21. SOCIAL MEDIA CHANNEL Social media trend Social Social network A Canal network B API platform http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 22. SOCIAL MEDIA CHANNEL Social media trend • The power of a social media Social depended by the number of network “canal” A canal • Facebook, Twitter, Google have Social Social network network competitive advantage E Dominance B social network Social Social network network D C http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 23. SOCIAL MEDIA CHANNEL Biography and references • The social Technographic http://www.forrester.com/Groundswell/ladder.html • The Influence Ripples http://darmano.typepad.com/logic_emotion/2006/08/influence_rippl.html • Social media definition – en.wikipedia.org/wiki/Social_media – searchenginewatch.com/define – www.anvilmediainc.com/search-engine-marketing-glossary.html – sprythink.com/glossary.html – www.tvb.org/multiplatform/Multiplatform_Glossary.aspx – www.capilanou.ca/help/active-cms/glossary.html – www.bottlepr.co.uk/glossary.html – communitymanagers.pbwiki.com/Glossary-and-Reference http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
  • 24. SOCIAL MEDIA CHANNEL http://socialmediachannel.blogspot.com Hai Le Marketing Executive of SIFEIU Email: leminhhai@gmail.com Twitter: leminhhai Facebook: http://www.facebook.com/leminhhai

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