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Womens Roles In Nurturing Quality From Seed To Cup
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Womens Roles In Nurturing Quality From Seed To Cup

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Speech presented by Mr. Carlos Brando in Denmark, 2008: …

Speech presented by Mr. Carlos Brando in Denmark, 2008:
THE ROLE OF WOMEN IN THE BRAZILIAN COFFEE CHAIN

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  • 1. SCAE WONDERFUL COFFEE COPENHAGEN 2008 WOMEN’S ROLES IN NURTURING QUALITY FROM SEED TO CUP Carlos Henrique Jorge Brando 80026012 © Copyright P&A Denmark, June 21st 2008
  • 2. THE ROLE OF WOMEN IN THE BRAZILIAN COFFEE CHAIN Brazil today: • World’s largest producer • World’s largest exporter • World’s second largest consumer • 1,500 roasting companies • 2,500 coffee brands • Domestic consumption of coffee: 18 million bags © Copyright P&A
  • 3. A VERY DYNAMIC VALUE CHAIN BUT... WHERE ARE THE WOMEN? © Copyright P&A
  • 4. WOMEN’S PARTICIPATION IN THE COFFEE CHAIN ENTITIES AND ASSOCIATIONS • Production - CNC (Coffee Growers’ Council) Board Members: 10 (all men) Members: 20 largest coffee cooperatives _ (40.000 growers) ~ - CNA (Coffee Growers’ Federation) Board Members: 27 Presidents (all men) / 27 Vice-presidents (1 woman) Members: More than 1 million growers THERE IS NO TRADITION OF WOMEN OWNING LAND IN BRAZIL © Copyright P&A
  • 5. WOMEN’S PARTICIPATION IN THE COFFEE CHAIN ENTITIES AND ASSOCIATIONS • Exports - CECAFE (Coffee Exporters’ Council) Board Members: 28 (all men) Members: 147 exporting companies 8 run by women – small-size exporters • Roasting Sector - ABIC (Brazilian Coffee Roasters’ Association) Board / Management: 12 (all men) Advisory Council: 48 members (2 women) Members: 1636 roasting companies 404 have women in the Board (misleading!) © Copyright P&A
  • 6. WOMEN’S PARTICIPATION IN THE COFFEE CHAIN ENTITIES AND ASSOCIATIONS • Soluble Sector - ABICS (Brazilian Soluble Industry Association) Board Members: 15 (all men) Members: 4 companies (all run by men) © Copyright P&A
  • 7. WOMEN THEN • XIX and XX Centuries: - Immigrants → harvest - Supporting roles - A few land owners (heirs) WOMEN NOW Field Work → Harvesting → Processing → Exports _ 25% ~ 20 – 30% 0% 5% Women Women Women * Baristas: women well represented © Copyright P&A
  • 8. THE BARISTA SEGMENT IN BRAZIL • New / trendy / rapidly growing • Women are the majority • Brazilian Barista Championship (7 championships → women baristas won five 1st places) • Sílvia Magalhães / Isabela Raposeiras • Barista training course - SENAC - Since 2003 - 12 groups / year, 60% women © Copyright P&A
  • 9. CASE STUDY: MIRANDA SISTERS • Roasting company Café Padre Victor • Founded in 1973 • In Três Pontas – Brazil’s largest coffee producing municipality • Sisters were 18, 16 and 14 years old when founded • Roasting / grinding / packing / distribution • 40 employees / 3,000 clients in 200 cities • 2007: Brazil’s best gourmet coffee • One of the only roasting companies in Brazil totally run by women © Copyright P&A
  • 10. CASE STUDY: SERRA DA GRAMA COFFEE • Roasting company founded in 1973 • Mariângela T. Francisco took over the company in 1993 • Only director at the company • Only manager at one of the farms (350,000 coffee trees) • 1993: 400 bags roasted / month 2008: 3,000 bags roasted / month • 46 employees • 8 products sold to clients in 70 cities • Illycaffè supplier © Copyright P&A
  • 11. © Copyright P&A
  • 12. LET’S WORK FOR WOMEN TO BE MORE REPRESENTED IN THE WORLDWIDE COFFEE BUSINESS THANK YOU! © Copyright P&A