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Market Place of 2020 - CoffeeClub Network
 

Market Place of 2020 - CoffeeClub Network

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Presentation on the 2009 India International Coffee Festival about the CoffeeClub Network, connecting the coffee world (www.coffeeclubnetwork.com).

Presentation on the 2009 India International Coffee Festival about the CoffeeClub Network, connecting the coffee world (www.coffeeclubnetwork.com).

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    Market Place of 2020 - CoffeeClub Network Market Place of 2020 - CoffeeClub Network Presentation Transcript

    • Market Place of 2020 CoffeeClub Network 90020180 Carlos Henrique Jorge Brando October 2009
    • 2020… CLOSER THAN WE THINK – Major forces in 21st century: • globalization • information technology • Internet – Closer coffee world: • consumers: where my coffee comes from • growers: relationships and partnerships
    • SOCIAL NETWORKS – social structure made of individuals (or organizations) – connected by common interests – such as friendship, business, knowledge, h f d h b k l d prestige – or coffee…
    • ONLINE SOCIAL NETWORKS – Representation of affective or professional relationships in the web – Platform to share ideas among people who have common interests and goals – Using information technology to connect them
    • ONLINE SOCIAL NETWORKS – Social networks today: COFFEE • phenomenon • Facebook, MySpace, Twitter.. • just for youngsters? – I th f t In the future: COFFEE • something natural • just another social meeting point • like a town square, a fair or a trade fair COFFEE
    • WORLD SHARING KNOWLEDGE – Coffee knowledge in the web: • Where is it? • Spread over thousands of sites and communities © Copyright P&A
    • WHAT IF WE “BLEND” ALL COFFEE SITES AND NETWORKS? ― CoffeeClub Network • a virtual platform to connect people related with coffee • supported by the International C ff t d b th I t ti l Coffee Organization (ICO) ― All coffee related subjects and gadgets ff l t d bj t d d t from other networks… ― T Together i an exclusive network th in l i t k created for coffee lovers COFFEECLUB NETWORK
    • COFFEECLUB NETWORK ― The environment of a virtual social network • Membership totally free! • Post id P t videos and photos d h t • Participate in forums • Post questions and answers q ― Find coffee friends and/or business partners ― Offer products and services ― Join communities ― Promote • yourself • your company • your business COFFEECLUB NETWORK
    • HOW TO JOIN THE COFFEECLUB NETWORK? - accept i it ti or t invitation enter site www.coffeeclubnetwork.com -sign up -login login -join favorite communities COFFEECLUB NETWORK
    • ACHIEVEMENTS – 25,000 visitors in 1 year , y • 155 different countries – 95,000 page views (total visits)! – More than 700 members – 62 communities! • 21 created in 2009 – Relevant players in to o o s co ee o d tomorrow’s coffee world
    • SOURCES OF VISITORS
    • SOURCES OF VISITORS
    • VISITOR FEATURES – 69% new visitors in one year – C Country rank:k • US • Canada • Brazil • India • UK • Australia • Mexico • Germany • Colombia • Spain – Origin of Traffic: • 52% from search engines! • 26% reference sites (e.g.: ICO site) • 22% direct – Average time on site: 3 to 4 minutes
    • INDIA ON COFFEECLUB ― 6th place in visitors ― Bangalore, Hyderabad, Mumbai, Chennai, Delhi, Mangalore…
    • HIGHLIGHTS: NEW COMMUNITIES – India International Coffee Festival 2009 – COFFEEPEDIA – world coffee encyclopedia ld ff l di – Coffee Business Opportunity – From Guatemala – Climate change and coffee – Cocoa Community – DO Café Marcala (Honduras) – coffee/espresso tamper – Coffee Agribusiness & Honduras – coffee machines HUGE INTEREST IN STARTING A COMMUNITY
    • HIGHLIGHTS: EXPLORING BUSINESS OPPORTUNITIES – New service (actually, a modified community) – Special place to offer coffee (or product or service) • “Coffee from Cundinamarca, Colombia” • “Want to sell The Exotic LUWAK COFFEE origin Sumatra, Indonesia Sumatra Indonesia” • “Supply of Robusta Coffee Bean” • “Coffee supplier – Honduras Highlands” • “Partnership for 500 plus acres of Jamaican Blue Mountain Coffee” • “Offer USED / Refurbished equipment as good as Offer new” – Mostly growers offering their coffees yg g – But other product and service providers too
    • HIGHLIGHTS: PARTICIPATION INCREASING – Debates increasing • from viewers to participants – Discussion forum • more frequent • “Can we use the CCN platform to p connect small growers to buyers?” – Network reaching maturity – Participation is not easy to achieve even for large social networks • Facebook • MySpace • etc.
    • NETWORK REDEFINES ITSELF – CoffeeClub Network • no answers • environment for contacts/discussions • members find own answers – Collaborative construction – Business contacts – Problem solving INNOVATION IS SOLUTION TO BOTTLENECKS
    • COFFEECLUB NETWORK AS A PROBLEM SOLVER – Coffee origin communities – Developing coffee connections – Coffee Business Opportunities PATHS CHOSEN BY COFFEECLUB NETWORK ITSELF
    • CCN AS PROBLEM SOLVER: ORIGIN COMMUNITIES – Large interest from participants – Promotion • origins • estates • associations • initiatives • cooperatives • contents Discussion – Di i • common problems • b i business – Search • partners • clients GREAT OPPORTUNITY FOR INDIA
    • CCN AS PROBLEM SOLVER: DEVELOPING COFFEE CONNECTIONS – from source of information to meeting place • members see potential to reach out • start sending messages • participate in forums • connections are created • business may be transacted – creating interest groups – correcting marketing imperfections • small growers • technical barriers • small businesses • economic barriers OPPORTUNITY FOR INDIA
    • CCN AS PROBLEM SOLVER: COFFEE BUSINESS OPPORTUNITIES – Problem identified: • need to contact business partners around the world – “Test” community at CCN • very success ul ve y successful • a lot of activity • business transacted – Potential of CCN still underutilized MOST PROMISING PATH TO DEVELOP GREAT OPPORTUNITY FOR INDIA
    • CCN IN INDIA ― Connecting India and world ― Inside India
    • CCN CONNECTING INDIA TO WORLD ― Promoting Indian coffees ― “Can we use the CCN platform to connect small growers to buyers?” • roasters and traders (small and big ones) • closer relationship ― Connecting Indian growers and researchers with world • exchange experiences h i ― Promoting Indian events ― I di B i t Indian Baristas PLACING INDIAN COFFEES ON THE WEB 2.0 WORLD
    • CCN CONNECTING INDIA TO WORLD – NOT a trading platform – It’s a market place! – Place to connect buyers and growers – CoffeeClub Network • no answers • environment for contacts/discussions • members find own answers – Collaborative construction – Problem solving INNOVATION IS SOLUTION TO BOTTLENECKS
    • CCN INSIDE INDIA (intrasector – intersector – consumers) – A place to exchange ideas on: • quality • management • pests and diseases • mechanization ― Common problems… ― Common solutions ― Small-roasters program ― Coffeeshop owners • promoting coffee quality ― Indian coffee consumers INNOVATION IS SOLUTION TO BOTTLENECKS
    • CoffeeClub Network: Connecting India and the World SIGN UP TODAY www.coffeeclubnetwork.com THANK YOU!