80026090 Coffee Club Network

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  • The presentation is quite nice. It reflects how important coffee is to both the producer and the consumer. . It underscore the need for good presentations of the specialized coffees with emphasis on good machinery and the need for networking.

    James
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80026090 Coffee Club Network

  1. 1. © Copyright P&A 80026090 Carlos Henrique Jorge Brando P&A - Radiumsystems – June 2008 FLICKCOFFEE, COFFEETUBE, MYCOFFEE.COM, FACECOFFEE, ORKOFFEE, COFFEECLUBNETWORK
  2. 2. INTERNET 2.0 IS VERY, VERY, VERY DYNAMIC © Copyright P&A
  3. 3. SOCIAL NETWORKS STRUCTURED LOOSE
  4. 4. COFFEE <ul><li>thousands of coffee related users searching for coffee photos in more than 3,000 communities </li></ul>
  5. 5. COFFEE <ul><li>many coffee related videos scattered in the network </li></ul><ul><li>no coffee groups </li></ul>
  6. 6. myCOFFEE.com <ul><li>coffee related music, bands and people </li></ul><ul><li>little else about coffee </li></ul>
  7. 7. COFFEE <ul><li>Over 500 coffee related groups from companies to themes </li></ul><ul><li>groups mostly do not interact with each other </li></ul>
  8. 8. OFFEE <ul><li>coffee related communities with more than 50,000 users </li></ul><ul><li>mostly light, irreverent comments and dialogs </li></ul>
  9. 9. <ul><li>all coffee related subjects and gadgets in other networks… </li></ul><ul><li>together in an exclusive network created for coffee lovers </li></ul>WHAT IF WE “BLEND” THEM ALL WITH A COFFEE FOCUS? COFFEECLUB NETWORK
  10. 10. COFFEECLUB NETWORK
  11. 11. <ul><li>HOW TO JOIN THE </li></ul><ul><li>COFFEECLUB </li></ul><ul><li>NETWORK? </li></ul><ul><li>- accept invitation or </li></ul><ul><li>enter site </li></ul><ul><li>www.promotionetwork.com </li></ul><ul><li>www.coffeeclubnetwork.com </li></ul><ul><li>- sign up </li></ul><ul><li>login </li></ul><ul><li>join favorite communities </li></ul>COFFEECLUB NETWORK
  12. 12. COFFEECLUB NETWORK
  13. 13. LINK TO SITE LINK TO SITE DISCUSSION FORUM VIDEO PRESENTATION http://www.ico.org/ - on-line members - ICO Guide - consumption clock COFFEECLUB NETWORK
  14. 14. LINK TO SITE COFFEECLUB NETWORK
  15. 15. LINK TO SITE Positively Coffee LINK TO SITE ICO-News From The Executive Director DISCUSSION FORUM KEY ISSUES: Producting Countries VIDEO Just Coffee PRESENTATION Espresso Shots COFFEECLUB NETWORK
  16. 16. COFFEECLUB NETWORK
  17. 17. COFFEECLUB NETWORK
  18. 18. COFFEECLUB NETWORK
  19. 19. HOW TO POST - click on add - insert a title - insert a description - insert address (URL) - save ACCESS “HELP” IF NEEDED COFFEECLUB NETWORK
  20. 20. HELP COFFEECLUB NETWORK
  21. 21. <ul><li>surveys </li></ul><ul><li>widgets </li></ul><ul><li>videos </li></ul><ul><li>others </li></ul>Institutions Business Themes Name City Country Name City Country Name City Country COFFEECLUB NETWORK
  22. 22. COFFEECLUB NETWORK
  23. 23. HOW TO ENTER A COMMENT - click on existing topic - click on reply - enter a title - enter content - save ACCESS “HELP” IF NEEDED COFFEECLUB NETWORK
  24. 24. <ul><li>click on existing topic </li></ul>COFFEECLUB NETWORK
  25. 25. <ul><li>click on reply </li></ul>COFFEECLUB NETWORK
  26. 26. - enter a title - enter content - save COFFEECLUB NETWORK
  27. 27. HOW TO ENTER A TOPIC - click on new topic - enter a title - enter content - save ACCESS “HELP” IF NEEDED, COFFEECLUB NETWORK
  28. 28. <ul><li>click on new topic </li></ul>COFFEECLUB NETWORK
  29. 29. - enter a title - enter content - save COFFEECLUB NETWORK
  30. 30. description of the network your profile description of a community COFFEECLUB NETWORK
  31. 31. HELP <ul><li>- FREQUENTLY ASKED QUESTIONS (FAQ) </li></ul><ul><ul><li>main questions asked by users </li></ul></ul><ul><ul><li>respective answers </li></ul></ul><ul><li>- ASSISTANCE </li></ul><ul><ul><li>update yourself about the environment </li></ul></ul><ul><ul><li>interact with other users and managers </li></ul></ul>COFFEECLUB NETWORK
  32. 32. COFFEECLUB COMMUNITIES DO YOU WANT TO BECOME THE MEDIATOR OF ONE OF THESE COMMUNITIES?
  33. 33. COFFEE PROMOTION IDEAS DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>discuss coffee promotion issues </li></ul><ul><li>propose ideas </li></ul><ul><li>vote on new ideas </li></ul><ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  34. 34. GROWERS & ORIGINS <ul><li>growers’ space to discuss and exchange experiences </li></ul><ul><li>meeting point for growers and associations / cooperatives </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  35. 35. CERTIFIED, ORGANIC AND OTHERS <ul><li>certification issues </li></ul><ul><li>exchange experiences (consumers, certifiers, consultants, growers…) </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  36. 36. COFFEE RESEARCHERS’ FORUM <ul><li>agronomy, technology, science, innovation </li></ul><ul><li>a place to exchange ideas and projects and to promote innovation </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  37. 37. AROUND THE CUPPING TABLE <ul><li>cuppers’ discussion forum </li></ul><ul><li>exchange information and meet cuppers around the coffee world </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  38. 38. TRADING MATTERS <ul><li>coffee trading, warehousing, financing, logistics </li></ul><ul><li>business opportunities </li></ul><ul><li>meet traders and coffees around the world </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  39. 39. ROAST MASTERS <ul><li>grinding and roasting techniques </li></ul><ul><li>blends </li></ul><ul><li>marketing strategies </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  40. 40. THE ART OF ESPRESSO <ul><li>for espresso lovers </li></ul><ul><li>techniques and innovation </li></ul><ul><li>blends and quality </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  41. 41. HOT & COLD BEVERAGES <ul><li>new ideas, ingredients and products </li></ul><ul><li>exchange experiences and give your opinion on new products </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  42. 42. BARISTA WORLD <ul><li>baristas’ meeting point in the web </li></ul><ul><li>exchange experiences </li></ul><ul><li>job opportunities and competitions </li></ul><ul><li>mediator: Edgard Bressani </li></ul><ul><li> </li></ul>
  43. 43. PROMOTE YOUR COFFEE <ul><li>the ideal marketing channel for everyone to show their coffees, brands, etc </li></ul><ul><li>green, R&G, soluble… </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  44. 44. MY FAVORITE COFFE <ul><li>give your opinion </li></ul><ul><li>find the best brands and vote </li></ul><ul><li>help your peers and learn more about coffee </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  45. 45. COFFEE & HEALTH <ul><li>discussion forum </li></ul><ul><li>publish new findings </li></ul><ul><li>positively coffee site promotion / link </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  46. 46. COFFEE & TRAVEL <ul><li>coffee places to visit </li></ul><ul><li>exchange information about coffee spots </li></ul><ul><li>meet others who love travel… and coffee </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  47. 47. COFFEE ART <ul><li>create a virtual coffee art gallery </li></ul><ul><li>meet coffee artists around the world </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  48. 48. COFFEE ADVERTISING <ul><li>post videos, photos, billboards, etc. related to the coffee world </li></ul><ul><li>publish your own coffee advertisement idea </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  49. 49. COFFEE IMAGES <ul><li>have a photo of your farm, cup, people, yourself, anything about coffee? </li></ul><ul><li>this is the place to share it with the world </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  50. 50. COFFEE MUSIC <ul><li>is there anything better than a cup of coffee and your favorite song? </li></ul><ul><li>what is your favorite music style? </li></ul>DO YOU WANT TO MEDIATE THIS COMMUNITY? <ul><li>provisional mediator: P&A </li></ul><ul><li>seeking permanent mediator </li></ul>
  51. 51. MY COFFEE PLACE <ul><li>where am I in the coffee world? </li></ul><ul><li>what is my favorite coffee space? </li></ul><ul><li>meet coffee lovers like you </li></ul><ul><li>mediator: Mauricio Galindo </li></ul><ul><li> International Coffee Organization (ICO) </li></ul>
  52. 52. WHAT IS THE ROLE OF THE MEDIATOR? <ul><li>invite members, your friends and start community </li></ul><ul><li>post topics, photos, videos, etc… </li></ul><ul><li>promote members’ interaction </li></ul><ul><li>support members in your community </li></ul><ul><li>manage your community, or else it won’t grow and last </li></ul><ul><li>interact with other communities in the network </li></ul>HAVE FUN DOING YOUR JOB!
  53. 53. WHAT A MEDIATOR HAS TO KNOW? <ul><li>How to invite real life contacts to join CoffeeClub Network </li></ul><ul><li>technical knowledge: </li></ul><ul><ul><li>some HTML to link his community with other networks and sites </li></ul></ul><ul><ul><li>some HTML to post videos, photos and other widgets </li></ul></ul><ul><li>most important: be open to learn how to operate in a new environment </li></ul>HAVE FUN DOING YOUR JOB!
  54. 54. WHY BECOME A MEDIATOR? <ul><li>meet coffee contacts and friends </li></ul><ul><li>interact with potential clients and partners </li></ul><ul><li>expand your network of contacts </li></ul><ul><li>enlarge your coffee knowledge </li></ul><ul><li>promote yourself </li></ul><ul><ul><li>your work </li></ul></ul><ul><ul><li>your company </li></ul></ul><ul><li>- do business and make money </li></ul>PROMOTE YOURSELF, YOUR IDEAS, YOUR COMPANY, YOUR BUSINESS...
  55. 55. CREATE YOUR OWN COMMUNITY <ul><li>communities available if you want to become a mediator </li></ul><ul><li>if you have a different idea and want to discuss a different coffee related subject… </li></ul><ul><li>go ahead and create your own community </li></ul><ul><li>create your own coffee space </li></ul><ul><ul><li>personal </li></ul></ul><ul><ul><li>private / professional </li></ul></ul><ul><ul><li>business / company </li></ul></ul><ul><ul><li>association </li></ul></ul><ul><ul><li>you name it </li></ul></ul>PROMOTE YOURSELF, YOUR IDEAS, YOUR COMPANY, YOUR BUSINESS...
  56. 56. www.coffeeclubnetwork.com COFFEECLUB NETWORK
  57. 57. www.coffeeclubnetwork.com THANK YOU! COFFEECLUB NETWORK

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