80026090   Coffee Club Network
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80026090 Coffee Club Network

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  • The presentation is quite nice. It reflects how important coffee is to both the producer and the consumer. . It underscore the need for good presentations of the specialized coffees with emphasis on good machinery and the need for networking.

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80026090   Coffee Club Network 80026090 Coffee Club Network Presentation Transcript

  • © Copyright P&A 80026090 Carlos Henrique Jorge Brando P&A - Radiumsystems – June 2008 FLICKCOFFEE, COFFEETUBE, MYCOFFEE.COM, FACECOFFEE, ORKOFFEE, COFFEECLUBNETWORK
  • INTERNET 2.0 IS VERY, VERY, VERY DYNAMIC © Copyright P&A
  • SOCIAL NETWORKS STRUCTURED LOOSE
  • COFFEE
    • thousands of coffee related users searching for coffee photos in more than 3,000 communities
  • COFFEE
    • many coffee related videos scattered in the network
    • no coffee groups
  • myCOFFEE.com
    • coffee related music, bands and people
    • little else about coffee
  • COFFEE
    • Over 500 coffee related groups from companies to themes
    • groups mostly do not interact with each other
  • OFFEE
    • coffee related communities with more than 50,000 users
    • mostly light, irreverent comments and dialogs
    • all coffee related subjects and gadgets in other networks…
    • together in an exclusive network created for coffee lovers
    WHAT IF WE “BLEND” THEM ALL WITH A COFFEE FOCUS? COFFEECLUB NETWORK
  • COFFEECLUB NETWORK
    • HOW TO JOIN THE
    • COFFEECLUB
    • NETWORK?
    • - accept invitation or
    • enter site
    • www.promotionetwork.com
    • www.coffeeclubnetwork.com
    • - sign up
    • login
    • join favorite communities
    COFFEECLUB NETWORK
  • COFFEECLUB NETWORK
  • LINK TO SITE LINK TO SITE DISCUSSION FORUM VIDEO PRESENTATION http://www.ico.org/ - on-line members - ICO Guide - consumption clock COFFEECLUB NETWORK
  • LINK TO SITE COFFEECLUB NETWORK
  • LINK TO SITE Positively Coffee LINK TO SITE ICO-News From The Executive Director DISCUSSION FORUM KEY ISSUES: Producting Countries VIDEO Just Coffee PRESENTATION Espresso Shots COFFEECLUB NETWORK
  • COFFEECLUB NETWORK
  • COFFEECLUB NETWORK
  • COFFEECLUB NETWORK
  • HOW TO POST - click on add - insert a title - insert a description - insert address (URL) - save ACCESS “HELP” IF NEEDED COFFEECLUB NETWORK
  • HELP COFFEECLUB NETWORK
    • surveys
    • widgets
    • videos
    • others
    Institutions Business Themes Name City Country Name City Country Name City Country COFFEECLUB NETWORK
  • COFFEECLUB NETWORK
  • HOW TO ENTER A COMMENT - click on existing topic - click on reply - enter a title - enter content - save ACCESS “HELP” IF NEEDED COFFEECLUB NETWORK
    • click on existing topic
    COFFEECLUB NETWORK
    • click on reply
    COFFEECLUB NETWORK
  • - enter a title - enter content - save COFFEECLUB NETWORK
  • HOW TO ENTER A TOPIC - click on new topic - enter a title - enter content - save ACCESS “HELP” IF NEEDED, COFFEECLUB NETWORK
    • click on new topic
    COFFEECLUB NETWORK
  • - enter a title - enter content - save COFFEECLUB NETWORK
  • description of the network your profile description of a community COFFEECLUB NETWORK
  • HELP
    • - FREQUENTLY ASKED QUESTIONS (FAQ)
      • main questions asked by users
      • respective answers
    • - ASSISTANCE
      • update yourself about the environment
      • interact with other users and managers
    COFFEECLUB NETWORK
  • COFFEECLUB COMMUNITIES DO YOU WANT TO BECOME THE MEDIATOR OF ONE OF THESE COMMUNITIES?
  • COFFEE PROMOTION IDEAS DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • discuss coffee promotion issues
    • propose ideas
    • vote on new ideas
    • provisional mediator: P&A
    • seeking permanent mediator
  • GROWERS & ORIGINS
    • growers’ space to discuss and exchange experiences
    • meeting point for growers and associations / cooperatives
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • CERTIFIED, ORGANIC AND OTHERS
    • certification issues
    • exchange experiences (consumers, certifiers, consultants, growers…)
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE RESEARCHERS’ FORUM
    • agronomy, technology, science, innovation
    • a place to exchange ideas and projects and to promote innovation
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • AROUND THE CUPPING TABLE
    • cuppers’ discussion forum
    • exchange information and meet cuppers around the coffee world
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • TRADING MATTERS
    • coffee trading, warehousing, financing, logistics
    • business opportunities
    • meet traders and coffees around the world
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • ROAST MASTERS
    • grinding and roasting techniques
    • blends
    • marketing strategies
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • THE ART OF ESPRESSO
    • for espresso lovers
    • techniques and innovation
    • blends and quality
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • HOT & COLD BEVERAGES
    • new ideas, ingredients and products
    • exchange experiences and give your opinion on new products
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • BARISTA WORLD
    • baristas’ meeting point in the web
    • exchange experiences
    • job opportunities and competitions
    • mediator: Edgard Bressani
  • PROMOTE YOUR COFFEE
    • the ideal marketing channel for everyone to show their coffees, brands, etc
    • green, R&G, soluble…
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • MY FAVORITE COFFE
    • give your opinion
    • find the best brands and vote
    • help your peers and learn more about coffee
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE & HEALTH
    • discussion forum
    • publish new findings
    • positively coffee site promotion / link
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE & TRAVEL
    • coffee places to visit
    • exchange information about coffee spots
    • meet others who love travel… and coffee
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE ART
    • create a virtual coffee art gallery
    • meet coffee artists around the world
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE ADVERTISING
    • post videos, photos, billboards, etc. related to the coffee world
    • publish your own coffee advertisement idea
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE IMAGES
    • have a photo of your farm, cup, people, yourself, anything about coffee?
    • this is the place to share it with the world
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • COFFEE MUSIC
    • is there anything better than a cup of coffee and your favorite song?
    • what is your favorite music style?
    DO YOU WANT TO MEDIATE THIS COMMUNITY?
    • provisional mediator: P&A
    • seeking permanent mediator
  • MY COFFEE PLACE
    • where am I in the coffee world?
    • what is my favorite coffee space?
    • meet coffee lovers like you
    • mediator: Mauricio Galindo
    • International Coffee Organization (ICO)
  • WHAT IS THE ROLE OF THE MEDIATOR?
    • invite members, your friends and start community
    • post topics, photos, videos, etc…
    • promote members’ interaction
    • support members in your community
    • manage your community, or else it won’t grow and last
    • interact with other communities in the network
    HAVE FUN DOING YOUR JOB!
  • WHAT A MEDIATOR HAS TO KNOW?
    • How to invite real life contacts to join CoffeeClub Network
    • technical knowledge:
      • some HTML to link his community with other networks and sites
      • some HTML to post videos, photos and other widgets
    • most important: be open to learn how to operate in a new environment
    HAVE FUN DOING YOUR JOB!
  • WHY BECOME A MEDIATOR?
    • meet coffee contacts and friends
    • interact with potential clients and partners
    • expand your network of contacts
    • enlarge your coffee knowledge
    • promote yourself
      • your work
      • your company
    • - do business and make money
    PROMOTE YOURSELF, YOUR IDEAS, YOUR COMPANY, YOUR BUSINESS...
  • CREATE YOUR OWN COMMUNITY
    • communities available if you want to become a mediator
    • if you have a different idea and want to discuss a different coffee related subject…
    • go ahead and create your own community
    • create your own coffee space
      • personal
      • private / professional
      • business / company
      • association
      • you name it
    PROMOTE YOURSELF, YOUR IDEAS, YOUR COMPANY, YOUR BUSINESS...
  • www.coffeeclubnetwork.com COFFEECLUB NETWORK
  • www.coffeeclubnetwork.com THANK YOU! COFFEECLUB NETWORK