Social media and branding for libraries


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This talk was first given by John LeMasney ( for Gloucester County Library System's Staff Day retreat, in conjunction with Library Link NJ. It discusses strategy, best practice, methods, platforms, tenets of communication in regard to branding, and more.

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Social media and branding for libraries

  1. 1. On the Benefits of Social Media and Mobile for Library Branding John LeMasney | | LeMasney Consulting #gclstaffday
  2. 2. Discussion The point of social media is to start discussions, connect, and share. The same approach taken in your in person interactions (policy, agency, helpfulness) should align with your social media approach. The point of your library is not to distribute media, it is to help people fall in love with you. That starts with discussion. Who loves you? What does this look like?
  3. 3. Filtering Learn to filter out chaos, nonsense, and outof-brand content. Help others to filter down to you with good categories, metatags, hashtags, and connections (likes, follows, circles). Have great content! Be useful, kind, and valuable. Hootsuite demo
  4. 4. Intricate leaf
  5. 5. Format In person Video Audio Animated image Image Text Digital transliteracy becomes an essential skill What might that look like?
  6. 6. Platforms Facebook Twitter Pinterest Google Plus YouTube Instagram Vine WordPress Foursquare LinkedIn
  7. 7. Branding What is brand? What are your institution’s key representative ideas? How do you reinforce it? How do you work against it? There is no such thing as having no brand, just not knowing, nurturing, or shaping it. You might be surprised to discover what your brand is. (a short story)
  8. 8. Institutional Branding and Social Media, part 1.
  9. 9. What is your current brand?
  10. 10. How do you know what your current brand is?
  11. 11. What do you do to reinforce and support your brand?
  12. 12. Does everyone in your library know what your brand is?
  13. 13. In what way can you all reinforce and share your brand?
  14. 14. Institutional Branding and Social Media, part 2.
  15. 15. What social networks are you using, currently?
  16. 16. Why are mobile platforms, like iOS, Android, and others important for libraries?
  17. 17. How do you know what visits are doing for you?
  18. 18. What puts a smile on a patron’s face?
  19. 19. What are you doing in person and online to increase patron happiness?
  20. 20. What is the best conversation you’ve ever had as an associate of the library?