Making Sense of the
           Digital Signage Puzzle
            Digital Signage 101

All rights reserved © Minicom Advan...
Where is Digital Signage?
• You’ve seen a digital sign everywhere
  you can imagine – retail stores, malls,
  banks, billb...
What is Digital Signage?
Digital Signage is a network of one or more digital screens
           used to deliver the right ...
What kinds of signs are there?

    • Digital signs can take many forms, including free-standing towers, flat
      screen...
What are they used for?
    • Visitor wayfinding
    • Information sharing
        – Meeting announcements
        – Commu...
What kind of customers are
           using digital signs?
    •   Hospitality and restaurant facilities
    •   Retail st...
How do they work?
 • Digital signage networks let the network owner or manager
   remotely control where, when and how con...
Components of a
          Digital Signage Network
                                                                “The Las...
What does a network look like?




www.minicom.com
Connecting your players to screens – experts in the “Last Mile™” of dig...
Content Creation
    • As the saying goes - CONTENT IS KING. If the content is engaging, then
      the audience will be m...
Managing the Content
   • Once you have created your content, managing it and
     getting it to the right place at the ri...
Content Management Partners
    • Our partners can help you decide the best software to meet your
      current and future...
Content Players / Servers
    • The platform on which your content is played is an important
      consideration when desi...
Distribution Services
    • One challenge in creating your network is getting your content from
      where it was created...
Display Solutions
    • Are you using LCD’s or Plasma? Will a projector work better for
      you? How big does the screen...
Mounting Solutions
    • Hang them from the ceiling? Mount them on the wall? Don’t
      overlook this very important piec...
Full Service Integrators
              & Distributors
    • Do you know what you want? Do you need help getting all of the...
Deployment Services
    • Do you need help with a nationwide or international roll out to your
      customer’s locations?...
Why use digital signs?
    • Location specific
        – You can place appropriate content exactly where you want the
    ...
Some Considerations
    • Cost – there is an investment involved
         – Avoid big problems by testing everything
     ...
The Minicom Advantage
   •   20 years of experience
   •   Over 200,000 screens worldwide use Minicom technology
   •   Ef...
Minicom Information
    Company Background                              Minicom Contacts

•   Established in 1988         ...
Sources of Information
    • POPAI
       –http://www.popai.com/Content/NavigationMenu2/Membership/DigitalSignageGroup/
  ...
Blogs
    • Minicom Digital Signage Blog:
      http://minicom.blogspot.com
    • POPAI Digital Signage Blog:
      http:/...
Digital Signage Works…




www.minicom.com
Connecting your players to screens – experts in the “Last Mile™” of digital sig...
Upcoming Events
• NEC Summit
    – August 26 & 27
• Scala Connected Signage Conference
    – September 14th – 16th
• Digit...
It works…




www.minicom.com
Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
More Partners & Customers




www.minicom.com
Connecting your players to screens – experts in the “Last Mile™” of digital ...
Some Acknowledgements
    • This presentation contains materials that we have
      collected from a number of sources and...
Questions?
    Thank you for your time…




www.minicom.com
Connecting your players to screens – experts in the “Last Mile...
Screen Placement
  •   According to Dale Smith of Peerless
      Industries, “All the well intentioned design
      work, ...
DS Vision® 3000




   • A long range (2000ft/600m) point-to-multi-point
     system for transmission of high definition v...
DS Vision® 3000 Components
• Transmitter 1 port
• Broadcaster 8 port
• Broadcaster 16 port
    – Transmits video, stereo-a...
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Digitalsignage101webinar 124472623668 Phpapp02

  1. 1. Making Sense of the Digital Signage Puzzle Digital Signage 101 All rights reserved © Minicom Advanced Systems 2008
  2. 2. Where is Digital Signage? • You’ve seen a digital sign everywhere you can imagine – retail stores, malls, banks, billboards, airports, elevators, trains, churches, cafeterias, etc... • And maybe some places you haven’t imagined… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  3. 3. What is Digital Signage? Digital Signage is a network of one or more digital screens used to deliver the right information to the right audience at the right time • Three Basic Types of Digital Signage Networks • Out of Home Advertising – designed for sales lift – Advertising, promotions, new products, branding • Point of Information – designed to educate and inform – Flights, news & weather, menu boards, schedules, events, locations, directions, etc… • Office Applications – designed to educate, motivate and inform – Employee bulletins, welcome messages, training material, meeting room schedules, call center data, etc… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  4. 4. What kinds of signs are there? • Digital signs can take many forms, including free-standing towers, flat screens hung from walls and ceilings, electronic displays integrated into end caps at retail stores, video walls in all sorts of venues and even 30 foot outdoor billboards. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  5. 5. What are they used for? • Visitor wayfinding • Information sharing – Meeting announcements – Community bulletin boards – Public health care information • Product information / education • Product / service announcements • Departure / arrival information • Advertising • Improving in-location experience • Training for staff www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  6. 6. What kind of customers are using digital signs? • Hospitality and restaurant facilities • Retail stores and malls • Cinemas & theaters • Hospitals and medical offices • Corporate headquarters and remote offices • Cable & community TV stations • Educational institutions • Government offices • Financial institutions and banking industry branches • Manufacturing plants • Gas stations • Houses of worship • Airports, bus & railway stations • Planes, trains, buses & elevators www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  7. 7. How do they work? • Digital signage networks let the network owner or manager remotely control where, when and how content will appear on each screen. • Take a look at the next screen to understand the pieces of the puzzle and the work flow... • We will then talk about all of the components – What they do and who has partnered with Minicom to help you with building your network… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  8. 8. Components of a Digital Signage Network “The Last Mile” Content www.minicom.com Distribution (Narrowcasting) Display Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  9. 9. What does a network look like? www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  10. 10. Content Creation • As the saying goes - CONTENT IS KING. If the content is engaging, then the audience will be more open to your message. • Whatever your message, creating your content and keeping it fresh will consume a great deal of your digital signage budget and time. • To get there you need to think long and hard about your content: – Who is going to create it – what is it intended to do? – How often will you refresh it? • This is the content creation portion of our digital signage puzzle www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  11. 11. Managing the Content • Once you have created your content, managing it and getting it to the right place at the right time becomes critical to the success of your digital signage network. • Our content management software (CMS) partners provide solutions that fit many different needs. • This is the content management portion of our digital signage puzzle. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  12. 12. Content Management Partners • Our partners can help you decide the best software to meet your current and future needs. • Not every software package will meet every need you may have… • CMS companies have different ways of letting you access and schedule your content. You need to make sure their model fits your organization and budget. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  13. 13. Content Players / Servers • The platform on which your content is played is an important consideration when designing your Digital Signage network. To some extent the CMS you choose will help determine the players or servers you can use. Some software comes embedded on proprietary players. Other software can be run on all PCs, but require certain specifications to optimize performance. • This is the player/server portion of our digital signage puzzle. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  14. 14. Distribution Services • One challenge in creating your network is getting your content from where it was created or managed to where it is going to be played. Methods of distribution include all forms of network connectivity including: satellite, DSL, VPN, WAN, LAN or maybe an old fashioned sneaker net in the form of DVD’s, CD Rom or USB sticks. • You also need to get your content from your player or video server to the screen, within your final location. This could be as close as a few feet or as far as a few miles and each needs a unique solution. • This is the distribution services portion of our digital signage puzzle. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  15. 15. Display Solutions • Are you using LCD’s or Plasma? Will a projector work better for you? How big does the screen need to be? Is it professional rather than consumer grade? Do you need HD? This is the most visible aspect of your Digital Signage network and probably second in importance to your content and its management. • Screen placement is an essential element to the success of your messages getting to your audience. Placement leads to the next piece of the puzzle – Mounting Solutions. • These are our display partners: www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  16. 16. Mounting Solutions • Hang them from the ceiling? Mount them on the wall? Don’t overlook this very important piece of your digital signage puzzle. Where you put your screens makes a big difference in how they will be effective or non-disruptive to your core business. There is also a cost associated with your decision. • This is the mounting solution portion of our digital signage puzzle. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  17. 17. Full Service Integrators & Distributors • Do you know what you want? Do you need help getting all of the pieces together? Are you looking for someone who can assist you in all aspects of your Digital Signage network deployment? • Are you an integrator or VAR and looking for a reputable place to purchase your equipment? • This is the full service integrator and distributor portion of our digital signage puzzle. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  18. 18. Deployment Services • Do you need help with a nationwide or international roll out to your customer’s locations? This is where the Minicom Advanced Systems Partner Program can be of great value to you. By enabling access to our partners that have passed our high standards of professionalism you are assured a quality service provider. • This is the deployment services piece of our digital signage puzzle. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  19. 19. Why use digital signs? • Location specific – You can place appropriate content exactly where you want the messages to be received (i.e. deli counter, pharmacy, end caps, front desk, etc.) • Day specific – You can change the content during the day, during a week, during the time of year to reflect current activities, special promotions, new clientele, etc. • They can be updated remotely – No need to ship new materials and wait for them to be displayed – You can change content on the fly: if you’re not getting the results you want, if you have a new product line, etc. • You know they are being seen – You receive electronic feedback from players and screens, so you are sure your messages are being played and seen • Content is dynamic… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  20. 20. Some Considerations • Cost – there is an investment involved – Avoid big problems by testing everything – Run a small pilot – Use lease options and other creative financing • Complexity - Digital signage projects require technical business, marketing and design expertise – Make sure your team includes all interested parties – Make sure you understand the purpose of the network and the benefit to all interested parties – before you begin • Return on Investment – Is it $$$ – Is it something else – creativity, ingenuity, results? – Clearly define your objectives – monitor your progress frequently www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  21. 21. The Minicom Advantage • 20 years of experience • Over 200,000 screens worldwide use Minicom technology • Effective innovation & high R&D investment • Flexible and versatile digital signage solutions • High value price-performance ratio – Minimizes original capital investment – less CPUs, less player licenses – Minimizes cost of ownership – service and support • Partner-friendly corporate ethos • Out-of-band systems – Frees network from heavy image transfers • CAT5 technology – Improved cable management • 3-year warranty www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  22. 22. Minicom Information Company Background Minicom Contacts • Established in 1988 David Haar - Vice President • Privately owned – Intel Capital minority share in the company (2006) Digital Signage Division • Over 150 employees 888-486-2154 Ext 14 • Headquarters in Israel dave.haar@minicom.com • Regional HQ North America & Europe Rami Sasson – Vice President of Sales • Minicom operates worldwide in over 888-486-2154 Ext 11 50 countries rami.sasson@minicom.com • Technical expertise in CAT5 signal distribution Ivo Petrov - Director of Technical Support • Pioneered the Computer Based 888-486-2154 Ext 12 Training market ivo.petrov@minicom.com • Started the CAT5 revolution in the Sherylle Clark – Logistics Manager KVM server management market 888-486-2154 Ext 32 • Today, Minicom leads the Digital Signage distribution market sherylle.clark@minicom.com www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  23. 23. Sources of Information • POPAI –http://www.popai.com/Content/NavigationMenu2/Membership/DigitalSignageGroup/ default.htm • The Digital Signage Directory –www.digitalsignagedirectory.com • Digital Signage Forum –http://www.digitalsignageforum.com/ • Digital Signage Expo –http://www.digitalsignageexpo.net/ • The Digital Signage Show –http://www.thedigitalsignageshow.com/default.asp • The Strategy Institute –http://www.strategyinstitute.com/dsp_conferences.php • Professional AV Buyers Guide –http://www.professionalavbuyersguide.com • Digital Signage Universe –http://www.digitalsignageuniverse.com/index.html • National Retail Foundation –http://www.stores.org/ribg/ www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  24. 24. Blogs • Minicom Digital Signage Blog: http://minicom.blogspot.com • POPAI Digital Signage Blog: http://www.popaidigitalblog.com/blog • Digital Signage Universe Forum http://digitalsignageuniverse.net/ • WireSpring Blog http://www.wirespring.com/weblog/index.cgi www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  25. 25. Digital Signage Works… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  26. 26. Upcoming Events • NEC Summit – August 26 & 27 • Scala Connected Signage Conference – September 14th – 16th • Digital Signage Expo East – September 17th & 18th – See us at the Broadsign, Exhibio, Scala & Rhombus Systems booths • On-going Webinar Series – www.minicom.com/av-webinars.htm www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  27. 27. It works… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  28. 28. More Partners & Customers www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  29. 29. Some Acknowledgements • This presentation contains materials that we have collected from a number of sources and individuals throughout the Digital Signage Industry. • Minicom would like to personally thank the following for their various contributions: – Dale Smith, Director of Business Development, Peerless Industries – Bill Gerba, CEO, Wirespring Technologies – Laura Davis-Taylor, Carre Dawson and Bert Cotter from POPAI • All Logos and industry marks are the property of their respective owners • There is a book – it takes a village – in digital signage – it takes partnerships – thank you all. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  30. 30. Questions? Thank you for your time… www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  31. 31. Screen Placement • According to Dale Smith of Peerless Industries, “All the well intentioned design work, beautiful display devices and high powered content that money can buy are rendered ineffective if placed in a poor location.” • The screens must be located in a public area • The screens must be clearly visible • Viewing distance needs to be optimized so that the screen will not appear too big or too small. • Only if you successfully meet all these placement challenges will your digital signage system allow optimal screen spotting and provide maximum results. www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  32. 32. DS Vision® 3000 • A long range (2000ft/600m) point-to-multi-point system for transmission of high definition video and stereo-audio content from any player to multiple screens in real-time. • Up to 1080i / 1080p a@ 60 Hz • Full duplex RS232 control and query of screens in one-to-one & one-to-many environment www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks
  33. 33. DS Vision® 3000 Components • Transmitter 1 port • Broadcaster 8 port • Broadcaster 16 port – Transmits video, stereo-audio and RS-232 data – Controls video and stereo-audio output, either as a group or for individual screens – Local video, stereo-audio & serial output • Line Splitter (100m/360ft) – additional 8 Ports • Line Splitter Long (300m/1000ft) – additional 8 Ports – For duplication of your content to multiple screens – For long distance clustering (using regular receiver) – Long version enables video tuning • Receiver (100m/360ft) • Receiver Long (300m/1000ft) • Receiver Dual (double output, cascade) – Receiver Long has skew compensation and video equalizer • Video Tuning Unit – Palm-held remote device for simple and convenient screen-tuning www.minicom.com Connecting your players to screens – experts in the “Last Mile™” of digital signage networks

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