Social Media Advertising & Social Portfolio Management

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A presentation developed by Dipo Ajayi for Inventrium Business Support Services for Businesses requiring Social Media Advertising and online Advertising as well as Management of their Social Portfolios as part of their overall marketing strategy

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Social Media Advertising & Social Portfolio Management

  1. 1. - PROPOSAL - Managing your Social Media Portfolio & your Social Marketing (Facebook, Twitter, Google, Bing, Youtube, LinkedIn) 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 1
  2. 2. Facts: Today's consumers have gone digital The reach of conventional Media is declining Why? Largely due to Evolution of Mobile Platforms i.e Tablets, Smartphones, Laptops 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 2 Introduction
  3. 3. Businesses need to: Herald their Message: get the word OUT there about their services/product Be visible Matchup with Competition Stay relevant Look good 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 3 The Need
  4. 4. JOIN THE RACE How it will be done? - we make use of already Built Platforms What is the Mood? - Aggressive - the online ecology is fierce Survival? - Experience with the Terrain Don't get lost in the mumble jumble 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 4 What you should do
  5. 5. Social Media Platforms Facebook: fan page, likes, recommend, share, post, what friends are doing, events, promoted posts Twitter : followers, tweets, promoted tweets Youtube - channels Google Plus: hangouts, social, connect, circles Advertising Platforms Google Adwords Bing Facebook Twitter Integration Newsletters & Email Marketing Corporate Blog 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 5 Tools
  6. 6. Social Behaviors Like Share Recommend See what friends are doing Need to be in-the-Know - Jist - Tweet Hangout (friends with like interest) Watch (see what is happening) Comment (interact) 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 6 …Via
  7. 7. Affordable Available 24/7 Accessible Global Targeting - insights and consumer behavior Instant Reach Big Data – generate report for business strategy Wide & Flexible Advertising Budget Range 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 7 Why Social Media?
  8. 8. Social Media combines the benefits of Above The Line and Below The Line advertising, including Online Public Relations and Image Perception. Achieve: Top of Mind Awareness (TOMA) Build Brand Loyalty Build Brand Endearment and Empathy Generate Big Data for Insight and Business Strategy Achieve Repeat Purchase and Patronage 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 8 Advantage (Social Media)
  9. 9. Experience Result Oriented Visible Results Measurable Results Insights & Analytics Devotion – we are devoted to your course Report Generation – monthly report for business insights Leads Generation – usable for marketing purposes 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 9 Why engage us/what we can do for you?
  10. 10. Creation of the relevant account for you (Facebook/Twitter) In summary – we will be acting as your Online Customer Service Representative and PR Officers We will be making use of advanced social media tools, this gives us deep insights into consumer trends and activities on your Page and hence we are able to interact with them better We post status updates and links to your pages regularly Help you grow your Fan Page and Page LIKES through consistent posting, sharing and promotions Interact with your Fans/Followers on your behalf Engage your fans by liking their comments, commenting on their posts and answering their questions Echo your business messages, programs, promotions and adverts Creating tweets that are relevant, these includes inspirational quotes, pictures, exciting articles and most importantly related content to your business Grow your accounts using key word searches by helping you find followers who will be interested in your business - Twitter Monitoring your accounts daily Schedule event pages for any upcoming events Send you updates and relevant information on your pages 8/14/2013 Copyright(c)2013...preparedbyDipoAjayiforInventrium 10 Managing your Social Media Platforms includes but not limited to the following:
  11. 11. Increase awareness for your service/product/brand Leverage the massive traffic on social media platforms for brand engagement Direct marketing Engage consumers directly to know what they like/dislike and get feedback Perception is reality - Good Public Relations about your business/company Create a larger than life image Use generated Data and insights to develop new business strategies Use leads for marketing Final word - The more the merrier! 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 11 What you get?
  12. 12. 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 12 Top 10 Nigerian Brands on Facebook
  13. 13. 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 13 Top 10 Nigerian Brands on Twitter
  14. 14. 8/14/2013 Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 14 Top 10 Brand on Facebook (overall)
  15. 15. COST STRUCTURE Monthly Advertising Budget ** per Client’s available budget – upwards of $10 per day OR N48,000 per month per platform Facebook Advertising | Google Advertising | Bing Advertising | Twitter Advertising | Youtube One-off Setup Fee is applicable per platform (One-off Setup fee covers Platform design, setup & branding, tuning, key-wording) Social Media Portfolio – Monthly Management Fee Subject to indication of at least 3-months consistent advertising for effectiveness Digital Agency Management Fee @ 25% of Advertising Budget Two Platforms @ 25% Three or more Platforms @ 22.5% 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 15
  16. 16. Client to supply their creatives i.e. graphics, images and video. We liaise with you in developing relevant creatives consistent with your marketing objectives We additionally source relevant graphics, images and videos for your approval We can also script relevant creatives on a weekly basis for your approval To be used for: Strategic Consulting Campaign Creation Audience Engagement Audience Building Reputation Management Content Distribution Customer Service 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 16 Implementation Approach
  17. 17. Inventrium supports Businesses by providing Information Technology and Internet Solutions Tel: 08095487301 Email: support@inventrium.net www.inventrium.net @inventrium http://facebook.com/inventrium 8/14/2013Copyright (c) 2013 ... prepared by Dipo Ajayi for Inventrium 17 Thank You!

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