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สไลด์ที่ใช้พูดในงาน "พูดคุยกับน้องๆ นักศึกษาโครงการ Learn&Earn@KTC"​ เมื่อวันศุกร์ที่ 21 ตุลาคม 2554

สไลด์ที่ใช้พูดในงาน "พูดคุยกับน้องๆ นักศึกษาโครงการ Learn&Earn@KTC"​ เมื่อวันศุกร์ที่ 21 ตุลาคม 2554

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  • 1. Social media and journalism Asina Pornwasin The Nation 12/27/11 Asina Pornwasin - The Nation
  • 2. Outline
    • Social Media by Overall
    • The Nation’s Social Media
    • Q&A
    12/27/11 Asina Pornwasin - The Nation
  • 3. Social Media 12/27/11 Asina Pornwasin - The Nation Social Media Worldwide Popular in Thailand
  • 4. Social network user statistics
    • Facebook 750 million users
    • Twitter 250 million users
    • LinkedIn 115 million users
    • MySpace 50 million users
    • Google Plus 25 million users
    • [h ttp://google-plus.com/598/social-network-user-statistics-as-of-july-2011/]
    12/27/11 Asina Pornwasin - The Nation
  • 5. Facebook
    • More than 800 million active users (users who have returned to the site in the last 30 days)
    • July, Facebook reaches over 750 million active users
    • More than 50% of our active users log on to Facebook in any given day
    • Average user has 130 friends
    • More than 900 million objects that people interact with (pages, groups, events and community pages)
    • Average user is connected to 80 community pages, groups and events
    • Source: www.facebook.com
    12/27/11 Asina Pornwasin - The Nation
  • 6. Facebook
    • On average, more than 250 million photos are uploaded per day
    • More than 75% of users are outside of the United States
    • More than 350 million active users currently access Facebook through their mobile devices
    • More than 475 mobile operators globally work to deploy and promote Facebook mobile products
    • Source: www.facebook.com
    12/27/11 Asina Pornwasin - The Nation
  • 7. Faceook
    • Facebook users in Asia = 184,770,740
    • Facebook users in Thailand = 12,697,620 [16th]
    • Bangkok 7,419,340
    • Indonesia 40,829,720 [2st] India 37,377,60 [3rd]
    • Source: www.socialbreaker.com
    12/27/11 Asina Pornwasin - The Nation
  • 8. Facebook
      • Total Facebook Users: 12,697,620
      • Penetration of population: 19.12%
      • The largest age group  18 – 24 [4,317,191], followed by 25 – 34
    12/27/11 Asina Pornwasin - The Nation
  • 9. Twitter
    • As of July 2011
    • "retweet" has been added to the Oxford English Dictionary
    12/27/11 Asina Pornwasin - The Nation
  • 10. Asian Countries, by % of Twitter Users and Total Users Source: http://www.greyreview.com 12/27/11 Asina Pornwasin - The Nation
  • 11. Twitter
    • http://www.lab.in.th/thaitrend /
    12/27/11 Asina Pornwasin - The Nation ~ 2.6 Million Users
  • 12. Google+ 12/27/11 Asina Pornwasin - The Nation
  • 13. Nation Group
    • Web
    • Blog
    • Facebook
    • Twitter
    12/27/11 Asina Pornwasin - The Nation
  • 14. Nation Group’s Social Media
    • Company ’s policy
    • Set as one of office ’s KPI
    • No revenue yet
    • For marketing only
    • Code of Ethic for Social Media
    • Represented as the leading news organization in social Media
    12/27/11 Asina Pornwasin - The Nation
  • 15. Factors
    • Increase of online population
    • Decrease of news consumption
    • Booming of social network
    • News organizations’ strategies changing
    12/27/11 Asina Pornwasin - The Nation
  • 16. Thai online population
    • Internet users = 21 million users (via Nectec)
    • Online time spending increase
    • PC/ Mobile penetration rate (2009= PC 20.3%)
    • Internet coverage
    • Online content e.g. game, blog, web board
    • Online news = web sites
    12/27/11 Asina Pornwasin - The Nation
  • 17. News
    • Printed news paper decline
    • News paper goes online = web site
    • News on web site same as on prints
    • News on web site different from prints
    • News on web site nearly real time
    • News on web site still go through ‘editorial’ process
    12/27/11 Asina Pornwasin - The Nation
  • 18. News
    • Newspaper readers
      • 2007 = 26.3 M
      • 2008 = 24.49 M
      • 2009 = 18.93 M
    • Radio
      • 2007 = 8.99 M
      • 2008 = 807,008
      • 2009 = 796,009
    12/27/11 Asina Pornwasin - The Nation
  • 19. Editorial
    • News Assignment  Reporter (Seeking info, investigating)  Twitter / Facebook  News Writing  Editing  Sub-editing (English)  News Publishing/ Delivering  Traditional (TV, Radio, Printed/Web) / New Media (Web/ Smart Phone, Tablet)
    12/27/11 Asina Pornwasin - The Nation
  • 20. News strategy changing
    • Multi-tasking journalist
    • Multi-platform journalism (integrated)
      • Voice
      • Text (Printed news paper)
      • Video
      • Social Network
        • Facebook
        • YouTube
        • Twitter
        • Google+
    12/27/11 Asina Pornwasin - The Nation
  • 21. Online journalist
    • News report
      • Previous:
        • Text + photos
      • Currently:
        • Voice (post cast on web)
        • Video (video on web)
      • Soonest: to integrate
        • Twitter
        • Facebook
    12/27/11 Asina Pornwasin - The Nation
  • 22. News go any channels/devices
    • Internet via
      • web
      • social network
        • Faebook
        • You Tube
    • Mobile Internet via
      • smart phone (iOS, Android, Blackberry, WP7)
      • Tablet (iOS, Android, Blackberry)
    • New smart devices…?
    12/27/11 Asina Pornwasin - The Nation
  • 23. New positions
    • Social media editor
    • News aggregating editor
    • Web editor
    • Digital news editor
    12/27/11 Asina Pornwasin - The Nation
  • 24. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 25. Integrated News Website by embedded with social media and multimedia 12/27/11 Asina Pornwasin - The Nation
  • 26. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 27. Integrated News Website by embedded with social media/multimed ia 12/27/11 Asina Pornwasin - The Nation
  • 28. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 29. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 30. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 31. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 32. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  • 33. News on Facebook 12/27/11 Asina Pornwasin - The Nation
  • 34. Front Page on web 12/27/11 Asina Pornwasin - The Nation
  • 35. Nation’s Social Media 12/27/11 Asina Pornwasin - The Nation
  • 36. Personal Brand VS Corporate Brand
  • 37. The Nation on Facebook
    • “ Friends of The Nation” www.facebook.com/nationnews
    12/27/11 Asina Pornwasin - The Nation
  • 38. The Nation on Facebook
    • “ Friends of The Nation”
    • www.facebook.com/nationnews
    12/27/11 Asina Pornwasin - The Nation
  • 39. Community Engagement 12/27/11 Asina Pornwasin - The Nation
  • 40. Communiti Engagement: Q&A with Tweeple 12/27/11 Asina Pornwasin - The Nation
  • 41. Community Engagement Live interview via Twitter @suthichai Editor in Chief of Nation Group @PM_Abhisit Former Prime Minister of Thailand September, 7, 2009 12/27/11 Asina Pornwasin - The Nation
  • 42. Community Engagement @KornDemocrat Former Finance Minister, Korn Jatikavanij Live interview via Twitter @tulsathit The Nation ’ s editor @jin_nation Political editor June 15, 2010 12/27/11 Asina Pornwasin - The Nation
  • 43. Community Engagement June 15, 2010 Live interview with Finance Minister Korn Jatikavanij Source: @top10thai / askkorn 12/27/11 Asina Pornwasin - The Nation
  • 44. Community Engagement June 16, 2010 http :// www . nationmultimedia . com / home / 2010/06/16 / politics / I - m - open - to - any - investigation - by - SEC - SET-30131675 . html 12/27/11 Asina Pornwasin - The Nation
  • 45. Community Engagement 12/27/11 Asina Pornwasin - The Nation
  • 46. Q&A 12/27/11 Asina Pornwasin - The Nation