social media and journalism

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สไลด์ที่ใช้พูดในงาน "พูดคุยกับน้องๆ นักศึกษาโครงการ Learn&Earn@KTC"​ เมื่อวันศุกร์ที่ 21 ตุลาคม 2554

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social media and journalism

  1. 1. Social media and journalism Asina Pornwasin The Nation 12/27/11 Asina Pornwasin - The Nation
  2. 2. Outline <ul><li>Social Media by Overall </li></ul><ul><li>The Nation’s Social Media </li></ul><ul><li>Q&A </li></ul>12/27/11 Asina Pornwasin - The Nation
  3. 3. Social Media 12/27/11 Asina Pornwasin - The Nation Social Media Worldwide Popular in Thailand
  4. 4. Social network user statistics <ul><li>Facebook 750 million users </li></ul><ul><li>Twitter 250 million users </li></ul><ul><li>LinkedIn 115 million users </li></ul><ul><li>MySpace 50 million users </li></ul><ul><li>Google Plus 25 million users </li></ul><ul><li>[h ttp://google-plus.com/598/social-network-user-statistics-as-of-july-2011/] </li></ul>12/27/11 Asina Pornwasin - The Nation
  5. 5. Facebook <ul><li>More than 800 million active users (users who have returned to the site in the last 30 days) </li></ul><ul><li>July, Facebook reaches over 750 million active users </li></ul><ul><li>More than 50% of our active users log on to Facebook in any given day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>More than 900 million objects that people interact with (pages, groups, events and community pages) </li></ul><ul><li>Average user is connected to 80 community pages, groups and events </li></ul><ul><li>Source: www.facebook.com </li></ul>12/27/11 Asina Pornwasin - The Nation
  6. 6. Facebook <ul><li>On average, more than 250 million photos are uploaded per day </li></ul><ul><li>More than 75% of users are outside of the United States </li></ul><ul><li>More than 350 million active users currently access Facebook through their mobile devices </li></ul><ul><li>More than 475 mobile operators globally work to deploy and promote Facebook mobile products </li></ul><ul><li>Source: www.facebook.com </li></ul>12/27/11 Asina Pornwasin - The Nation
  7. 7. Faceook <ul><li>Facebook users in Asia = 184,770,740 </li></ul><ul><li>Facebook users in Thailand = 12,697,620 [16th] </li></ul><ul><li>Bangkok 7,419,340 </li></ul><ul><li>Indonesia 40,829,720 [2st] India 37,377,60 [3rd] </li></ul><ul><li>Source: www.socialbreaker.com </li></ul>12/27/11 Asina Pornwasin - The Nation
  8. 8. Facebook <ul><ul><li>Total Facebook Users: 12,697,620 </li></ul></ul><ul><ul><li>Penetration of population: 19.12% </li></ul></ul><ul><ul><li>The largest age group  18 – 24 [4,317,191], followed by 25 – 34 </li></ul></ul>12/27/11 Asina Pornwasin - The Nation
  9. 9. Twitter <ul><li>As of July 2011 </li></ul><ul><li>&quot;retweet&quot; has been added to the Oxford English Dictionary </li></ul>12/27/11 Asina Pornwasin - The Nation
  10. 10. Asian Countries, by % of Twitter Users and Total Users Source: http://www.greyreview.com 12/27/11 Asina Pornwasin - The Nation
  11. 11. Twitter <ul><li>http://www.lab.in.th/thaitrend / </li></ul>12/27/11 Asina Pornwasin - The Nation ~ 2.6 Million Users
  12. 12. Google+ 12/27/11 Asina Pornwasin - The Nation
  13. 13. Nation Group <ul><li>Web </li></ul><ul><li>Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>12/27/11 Asina Pornwasin - The Nation
  14. 14. Nation Group’s Social Media <ul><li>Company ’s policy </li></ul><ul><li>Set as one of office ’s KPI </li></ul><ul><li>No revenue yet </li></ul><ul><li>For marketing only </li></ul><ul><li>Code of Ethic for Social Media </li></ul><ul><li>Represented as the leading news organization in social Media </li></ul>12/27/11 Asina Pornwasin - The Nation
  15. 15. Factors <ul><li>Increase of online population </li></ul><ul><li>Decrease of news consumption </li></ul><ul><li>Booming of social network </li></ul><ul><li>News organizations’ strategies changing </li></ul>12/27/11 Asina Pornwasin - The Nation
  16. 16. Thai online population <ul><li>Internet users = 21 million users (via Nectec) </li></ul><ul><li>Online time spending increase </li></ul><ul><li>PC/ Mobile penetration rate (2009= PC 20.3%) </li></ul><ul><li>Internet coverage </li></ul><ul><li>Online content e.g. game, blog, web board </li></ul><ul><li>Online news = web sites </li></ul>12/27/11 Asina Pornwasin - The Nation
  17. 17. News <ul><li>Printed news paper decline </li></ul><ul><li>News paper goes online = web site </li></ul><ul><li>News on web site same as on prints </li></ul><ul><li>News on web site different from prints </li></ul><ul><li>News on web site nearly real time </li></ul><ul><li>News on web site still go through ‘editorial’ process </li></ul>12/27/11 Asina Pornwasin - The Nation
  18. 18. News <ul><li>Newspaper readers </li></ul><ul><ul><li>2007 = 26.3 M </li></ul></ul><ul><ul><li>2008 = 24.49 M </li></ul></ul><ul><ul><li>2009 = 18.93 M </li></ul></ul><ul><li>Radio </li></ul><ul><ul><li>2007 = 8.99 M </li></ul></ul><ul><ul><li>2008 = 807,008 </li></ul></ul><ul><ul><li>2009 = 796,009 </li></ul></ul>12/27/11 Asina Pornwasin - The Nation
  19. 19. Editorial <ul><li>News Assignment  Reporter (Seeking info, investigating)  Twitter / Facebook  News Writing  Editing  Sub-editing (English)  News Publishing/ Delivering  Traditional (TV, Radio, Printed/Web) / New Media (Web/ Smart Phone, Tablet) </li></ul>12/27/11 Asina Pornwasin - The Nation
  20. 20. News strategy changing <ul><li>Multi-tasking journalist </li></ul><ul><li>Multi-platform journalism (integrated) </li></ul><ul><ul><li>Voice </li></ul></ul><ul><ul><li>Text (Printed news paper) </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Social Network </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Google+ </li></ul></ul></ul>12/27/11 Asina Pornwasin - The Nation
  21. 21. Online journalist <ul><li>News report </li></ul><ul><ul><li>Previous: </li></ul></ul><ul><ul><ul><li>Text + photos </li></ul></ul></ul><ul><ul><li>Currently: </li></ul></ul><ul><ul><ul><li>Voice (post cast on web) </li></ul></ul></ul><ul><ul><ul><li>Video (video on web) </li></ul></ul></ul><ul><ul><li>Soonest: to integrate </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul>12/27/11 Asina Pornwasin - The Nation
  22. 22. News go any channels/devices <ul><li>Internet via </li></ul><ul><ul><li>web </li></ul></ul><ul><ul><li>social network </li></ul></ul><ul><ul><ul><li>Faebook </li></ul></ul></ul><ul><ul><ul><li>You Tube </li></ul></ul></ul><ul><li>Mobile Internet via </li></ul><ul><ul><li>smart phone (iOS, Android, Blackberry, WP7) </li></ul></ul><ul><ul><li>Tablet (iOS, Android, Blackberry) </li></ul></ul><ul><li>New smart devices…? </li></ul>12/27/11 Asina Pornwasin - The Nation
  23. 23. New positions <ul><li>Social media editor </li></ul><ul><li>News aggregating editor </li></ul><ul><li>Web editor </li></ul><ul><li>Digital news editor </li></ul>12/27/11 Asina Pornwasin - The Nation
  24. 24. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  25. 25. Integrated News Website by embedded with social media and multimedia 12/27/11 Asina Pornwasin - The Nation
  26. 26. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  27. 27. Integrated News Website by embedded with social media/multimed ia 12/27/11 Asina Pornwasin - The Nation
  28. 28. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  29. 29. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  30. 30. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  31. 31. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  32. 32. Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
  33. 33. News on Facebook 12/27/11 Asina Pornwasin - The Nation
  34. 34. Front Page on web 12/27/11 Asina Pornwasin - The Nation
  35. 35. Nation’s Social Media 12/27/11 Asina Pornwasin - The Nation
  36. 36. Personal Brand VS Corporate Brand
  37. 37. The Nation on Facebook <ul><li>“ Friends of The Nation” www.facebook.com/nationnews </li></ul>12/27/11 Asina Pornwasin - The Nation
  38. 38. The Nation on Facebook <ul><li>“ Friends of The Nation” </li></ul><ul><li>www.facebook.com/nationnews </li></ul>12/27/11 Asina Pornwasin - The Nation
  39. 39. Community Engagement 12/27/11 Asina Pornwasin - The Nation
  40. 40. Communiti Engagement: Q&A with Tweeple 12/27/11 Asina Pornwasin - The Nation
  41. 41. Community Engagement Live interview via Twitter @suthichai Editor in Chief of Nation Group @PM_Abhisit Former Prime Minister of Thailand September, 7, 2009 12/27/11 Asina Pornwasin - The Nation
  42. 42. Community Engagement @KornDemocrat Former Finance Minister, Korn Jatikavanij Live interview via Twitter @tulsathit The Nation ’ s editor @jin_nation Political editor June 15, 2010 12/27/11 Asina Pornwasin - The Nation
  43. 43. Community Engagement June 15, 2010 Live interview with Finance Minister Korn Jatikavanij Source: @top10thai / askkorn 12/27/11 Asina Pornwasin - The Nation
  44. 44. Community Engagement June 16, 2010 http :// www . nationmultimedia . com / home / 2010/06/16 / politics / I - m - open - to - any - investigation - by - SEC - SET-30131675 . html 12/27/11 Asina Pornwasin - The Nation
  45. 45. Community Engagement 12/27/11 Asina Pornwasin - The Nation
  46. 46. Q&A 12/27/11 Asina Pornwasin - The Nation

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