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สไลด์ที่ใช้พูดในงาน "พูดคุยกับน้องๆ นักศึกษาโครงการ Learn&Earn@KTC"​ ...

สไลด์ที่ใช้พูดในงาน "พูดคุยกับน้องๆ นักศึกษาโครงการ Learn&Earn@KTC"​ เมื่อวันศุกร์ที่ 21 ตุลาคม 2554

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    social media and journalism social media and journalism Presentation Transcript

    • Social media and journalism Asina Pornwasin The Nation 12/27/11 Asina Pornwasin - The Nation
    • Outline
      • Social Media by Overall
      • The Nation’s Social Media
      • Q&A
      12/27/11 Asina Pornwasin - The Nation
    • Social Media 12/27/11 Asina Pornwasin - The Nation Social Media Worldwide Popular in Thailand
    • Social network user statistics
      • Facebook 750 million users
      • Twitter 250 million users
      • LinkedIn 115 million users
      • MySpace 50 million users
      • Google Plus 25 million users
      • [h ttp://google-plus.com/598/social-network-user-statistics-as-of-july-2011/]
      12/27/11 Asina Pornwasin - The Nation
    • Facebook
      • More than 800 million active users (users who have returned to the site in the last 30 days)
      • July, Facebook reaches over 750 million active users
      • More than 50% of our active users log on to Facebook in any given day
      • Average user has 130 friends
      • More than 900 million objects that people interact with (pages, groups, events and community pages)
      • Average user is connected to 80 community pages, groups and events
      • Source: www.facebook.com
      12/27/11 Asina Pornwasin - The Nation
    • Facebook
      • On average, more than 250 million photos are uploaded per day
      • More than 75% of users are outside of the United States
      • More than 350 million active users currently access Facebook through their mobile devices
      • More than 475 mobile operators globally work to deploy and promote Facebook mobile products
      • Source: www.facebook.com
      12/27/11 Asina Pornwasin - The Nation
    • Faceook
      • Facebook users in Asia = 184,770,740
      • Facebook users in Thailand = 12,697,620 [16th]
      • Bangkok 7,419,340
      • Indonesia 40,829,720 [2st] India 37,377,60 [3rd]
      • Source: www.socialbreaker.com
      12/27/11 Asina Pornwasin - The Nation
    • Facebook
        • Total Facebook Users: 12,697,620
        • Penetration of population: 19.12%
        • The largest age group  18 – 24 [4,317,191], followed by 25 – 34
      12/27/11 Asina Pornwasin - The Nation
    • Twitter
      • As of July 2011
      • "retweet" has been added to the Oxford English Dictionary
      12/27/11 Asina Pornwasin - The Nation
    • Asian Countries, by % of Twitter Users and Total Users Source: http://www.greyreview.com 12/27/11 Asina Pornwasin - The Nation
    • Twitter
      • http://www.lab.in.th/thaitrend /
      12/27/11 Asina Pornwasin - The Nation ~ 2.6 Million Users
    • Google+ 12/27/11 Asina Pornwasin - The Nation
    • Nation Group
      • Web
      • Blog
      • Facebook
      • Twitter
      12/27/11 Asina Pornwasin - The Nation
    • Nation Group’s Social Media
      • Company ’s policy
      • Set as one of office ’s KPI
      • No revenue yet
      • For marketing only
      • Code of Ethic for Social Media
      • Represented as the leading news organization in social Media
      12/27/11 Asina Pornwasin - The Nation
    • Factors
      • Increase of online population
      • Decrease of news consumption
      • Booming of social network
      • News organizations’ strategies changing
      12/27/11 Asina Pornwasin - The Nation
    • Thai online population
      • Internet users = 21 million users (via Nectec)
      • Online time spending increase
      • PC/ Mobile penetration rate (2009= PC 20.3%)
      • Internet coverage
      • Online content e.g. game, blog, web board
      • Online news = web sites
      12/27/11 Asina Pornwasin - The Nation
    • News
      • Printed news paper decline
      • News paper goes online = web site
      • News on web site same as on prints
      • News on web site different from prints
      • News on web site nearly real time
      • News on web site still go through ‘editorial’ process
      12/27/11 Asina Pornwasin - The Nation
    • News
      • Newspaper readers
        • 2007 = 26.3 M
        • 2008 = 24.49 M
        • 2009 = 18.93 M
      • Radio
        • 2007 = 8.99 M
        • 2008 = 807,008
        • 2009 = 796,009
      12/27/11 Asina Pornwasin - The Nation
    • Editorial
      • News Assignment  Reporter (Seeking info, investigating)  Twitter / Facebook  News Writing  Editing  Sub-editing (English)  News Publishing/ Delivering  Traditional (TV, Radio, Printed/Web) / New Media (Web/ Smart Phone, Tablet)
      12/27/11 Asina Pornwasin - The Nation
    • News strategy changing
      • Multi-tasking journalist
      • Multi-platform journalism (integrated)
        • Voice
        • Text (Printed news paper)
        • Video
        • Social Network
          • Facebook
          • YouTube
          • Twitter
          • Google+
      12/27/11 Asina Pornwasin - The Nation
    • Online journalist
      • News report
        • Previous:
          • Text + photos
        • Currently:
          • Voice (post cast on web)
          • Video (video on web)
        • Soonest: to integrate
          • Twitter
          • Facebook
      12/27/11 Asina Pornwasin - The Nation
    • News go any channels/devices
      • Internet via
        • web
        • social network
          • Faebook
          • You Tube
      • Mobile Internet via
        • smart phone (iOS, Android, Blackberry, WP7)
        • Tablet (iOS, Android, Blackberry)
      • New smart devices…?
      12/27/11 Asina Pornwasin - The Nation
    • New positions
      • Social media editor
      • News aggregating editor
      • Web editor
      • Digital news editor
      12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media and multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimed ia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • Integrated News Website by embedded with social media/multimedia 12/27/11 Asina Pornwasin - The Nation
    • News on Facebook 12/27/11 Asina Pornwasin - The Nation
    • Front Page on web 12/27/11 Asina Pornwasin - The Nation
    • Nation’s Social Media 12/27/11 Asina Pornwasin - The Nation
    • Personal Brand VS Corporate Brand
    • The Nation on Facebook
      • “ Friends of The Nation” www.facebook.com/nationnews
      12/27/11 Asina Pornwasin - The Nation
    • The Nation on Facebook
      • “ Friends of The Nation”
      • www.facebook.com/nationnews
      12/27/11 Asina Pornwasin - The Nation
    • Community Engagement 12/27/11 Asina Pornwasin - The Nation
    • Communiti Engagement: Q&A with Tweeple 12/27/11 Asina Pornwasin - The Nation
    • Community Engagement Live interview via Twitter @suthichai Editor in Chief of Nation Group @PM_Abhisit Former Prime Minister of Thailand September, 7, 2009 12/27/11 Asina Pornwasin - The Nation
    • Community Engagement @KornDemocrat Former Finance Minister, Korn Jatikavanij Live interview via Twitter @tulsathit The Nation ’ s editor @jin_nation Political editor June 15, 2010 12/27/11 Asina Pornwasin - The Nation
    • Community Engagement June 15, 2010 Live interview with Finance Minister Korn Jatikavanij Source: @top10thai / askkorn 12/27/11 Asina Pornwasin - The Nation
    • Community Engagement June 16, 2010 http :// www . nationmultimedia . com / home / 2010/06/16 / politics / I - m - open - to - any - investigation - by - SEC - SET-30131675 . html 12/27/11 Asina Pornwasin - The Nation
    • Community Engagement 12/27/11 Asina Pornwasin - The Nation
    • Q&A 12/27/11 Asina Pornwasin - The Nation