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  • 1. Crafting Good UX @leisa
  • 2. 5 signs of great UX according to readwriteweb.com yesterday: 1. Elegant UI 2. Addictive 3. Fast start 4. Seamless 5. It changes you
  • 3. Why most UX is shite @leisa
  • 4. 1. You don’t make decisions so people who use your product are forced to make them
  • 5. 2. You think your opinion countsunless you are designing for yourself, it doesn’t
  • 6. 3. You don’t measure it you’ve probably not even defined metrics for ‘good experience’ let alone tried to gather data for it
  • 7. 4. You don’t really care companies who really care shape their organisations, their accounting systems, their culture around their customers
  • 8. the UI is a symptom of organisational culture need to get beneath the skin to craft really, sustainably good UX
  • 9. Make good orgs sowe can make good UX @leisa
  • 10. cheers. @leisa