Make Like a Startup

Make like a start up @leisa

bigger is not better big is dumb our challenge is to design ways to not letscale kill intelligence, creativity and passion.

A start-up is formed. Once a new producthas been decided on, a team is organizedand segregated from the rest of thecompany by secrecy agreements andsometimes physical barriers. Sections of thebuilding may be locked or cordoned off tomake room for the teams working on asensitive new project. This effectively createsa ‘start-up’ inside the company that is onlyresponsible to the executive team, freeingthem from the reporting structure of a bigcompany.http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-

REALLYmake like a Start Up

focus!what are we doing here?

http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time http://www.paulgraham.com/makersschedule.html

get out of silos small multidisciplinary teams ftw

make hypothesesnot requirements let designers design

measure actionable metrics

failure is B.A.U.* don’t celebrate it, don’t vilify it incorporate it in your plans *BAU - business as usual

stay humblekeep asking questions if you don’t cannibalise products a start up will

redesign your organisation -make like a start up @leisa

http://ryanpricemedia.com	922
http://www.gabometry.com	36
http://webcache.googleusercontent.com	2
http://search.yahoo.co.jp	1
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Make Like a Startup

by leisa reichelt

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