Make Like a Startup

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my talk from the LBi 'What's Next in Experience Design' in which I talk about why skunk works style internal start ups are prone to failure and the characteristics of successful start ups that larger organisations could seek to adopt in order to foster innovation & creativity company wide.

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Make Like a Startup

  1. 1. Make like a start up @leisa
  2. 2. bigger is not better big is dumb our challenge is to design ways to not letscale kill intelligence, creativity and passion.
  3. 3. A start-up is formed. Once a new producthas been decided on, a team is organizedand segregated from the rest of thecompany by secrecy agreements andsometimes physical barriers. Sections of thebuilding may be locked or cordoned off tomake room for the teams working on asensitive new project. This effectively createsa ‘start-up’ inside the company that is onlyresponsible to the executive team, freeingthem from the reporting structure of a bigcompany.http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-
  4. 4. A start-up is formed. Once a new producthas been decided on, a team is organizedand segregated from the rest of thecompany by secrecy agreements andsometimes physical barriers. Sections of thebuilding may be locked or cordoned off tomake room for the teams working on asensitive new project. This effectively createsa ‘start-up’ inside the company that is onlyresponsible to the executive team, freeingthem from the reporting structure of a bigcompany.http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-
  5. 5. REALLYmake like a Start Up
  6. 6. focus!what are we doing here?
  7. 7. http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time http://www.paulgraham.com/makersschedule.html
  8. 8. get out of silos small multidisciplinary teams ftw
  9. 9. make hypothesesnot requirements let designers design
  10. 10. measure actionable metrics
  11. 11. failure is B.A.U.* don’t celebrate it, don’t vilify it incorporate it in your plans *BAU - business as usual
  12. 12. stay humblekeep asking questions if you don’t cannibalise products a start up will
  13. 13. redesign your organisation -make like a start up @leisa

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