and now for something
completely different!

design
consequences
a fun & useful design activity
leisa reichelt
disambiguity.com
@leisa

what is it?
a great way to get clients and other disciplines
involved in the design process, do some visual
brainstorming, get preconceptions and
restrictions articulated early, explore ideas, solve
problems, gain consensus, and, have fun :)

when to use it
great early on in projects (esp. when teams are
forming), but also great when you hit a
particularly challenging problem.

let’s play!

your design problem:
you are design an e-commerce store for a
milliner (hatmaker) who wants her
customers to be able to design customised
hats online that she will then make to
order.
how would the ‘Design Your Own Hat’
interface work?
you have FIVE minutes!

phew! good work team!
but you’re not done yet...

building on the sketch
you have received...
‘what happens next’
(it’s entirely up to you!
but you only have 5 minutes again)

and now it’s time for...
show & tell!

feedback?
how was it for you?

what next?
a couple of options...
a) consolidate agreed best ideas into
new set of wireframes
b) extract concepts onto sticky notes
and affinity sort/rank (KJ Method)

preparing your own session:
• do a pilot session!
• make sure your design question is
clearly articulated
• use design warmup exercises
• invite a multidisciplinary team
(including the people you most fear)
• be creative with materials/stimulus
• ALWAYS show example output
• bring energy! (often jelly beans)

more info:
disambiguity.com/design-consequences
or contact me:
leisa@disambiguity
@leisa
enjoy!