GeekNRollr You Can't NOT Afford Good User Experience
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GeekNRollr You Can't NOT Afford Good User Experience

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Some practical tips in four simple steps for small business, tech startups and those on a budget who want to be more user focussed.

Some practical tips in four simple steps for small business, tech startups and those on a budget who want to be more user focussed.

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GeekNRollr You Can't NOT Afford Good User Experience GeekNRollr You Can't NOT Afford Good User Experience Presentation Transcript

  • you can’t not afford a good user experience essential information for startups leisa reichelt disambiguity.com @leisa
  • 4 ‘simple’ steps 1. pick an audience 2. know your audience 3. design for your audience 4. think big and small
  • Step 1. Pick an Audience there is no such thing as ‘the general public’ you can’t design for everyone - if your audience is you, that’s fine. Acknowledge it. (ref: 37 Signals) - if your audience is potential investors, that’s also fine. Admit it. http://www.flickr.com/photos/ms_abitibi/1462557669/
  • Step 2. Know your audience don’t assume. beware stereotypes - find them - watch them - talk to them
  • Step 3. Design for your audience question everything - consider using personas - question every product & design decision against your users needs. - hire a designer to make you a styleguide
  • Step 4. Thing big and small
  • you can do this.
  • help is out there!
  • buy (and read) these
  • good luck! leisa reichelt, disambiguity limited leisa@disambiguity.com disambiguity.com @leisa