GeekNRollr You Can't NOT Afford Good User Experience

by leisa reichelt on Apr 24, 2009

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Some practical tips in four simple steps for small business, tech startups and those on a budget who want to be more user focussed.

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Some practical tips in four simple steps for small business, tech startups and those on a budget who want to be more user focussed.

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GeekNRollr You Can’t NOT Afford Good User Experience — Presentation Transcript

you can’t not afford a good user experience essential information for startups leisa reichelt disambiguity.com @leisa

4 ‘simple’ steps 1. pick an audience 2. know your audience 3. design for your audience 4. think big and small

Step 1. Pick an Audience there is no such thing as ‘the general public’ you can’t design for everyone - if your audience is you, that’s fine. Acknowledge it. (ref: 37 Signals) - if your audience is potential investors, that’s also fine. Admit it. http://www.ﬂickr.com/photos/ms_abitibi/1462557669/

Step 2. Know your audience don’t assume. beware stereotypes - find them - watch them - talk to them

Step 3. Design for your audience question everything - consider using personas - question every product & design decision against your users needs. - hire a designer to make you a styleguide

Step 4. Thing big and small

you can do this.

help is out there!

buy (and read) these

good luck! leisa reichelt, disambiguity limited leisa@disambiguity.com disambiguity.com @leisa

GeekNRollr You Can't NOT Afford Good User Experience

by leisa reichelt on Apr 24, 2009

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GeekNRollr You Can’t NOT Afford Good User Experience — Presentation Transcript