you can’t not afford
a good user experience
  essential information for startups


               leisa reichelt
         ...
4 ‘simple’ steps
     1. pick an audience
   2. know your audience
3. design for your audience
   4. think big and small
Step 1.
  Pick an Audience
there is no such thing as ‘the general public’

         you can’t design for everyone
    - if...
Step 2.
Know your audience
  don’t assume. beware stereotypes

             - find them
           - watch them
          ...
Step 3.
Design for your audience
             question everything

            - consider using personas
       - question...
Step 4.
Thing big and small
you can do this.
help is out there!
buy (and read) these
good luck!
leisa reichelt, disambiguity limited
      leisa@disambiguity.com
          disambiguity.com
                @l...
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GeekNRollr You Can't NOT Afford Good User Experience

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Some practical tips in four simple steps for small business, tech startups and those on a budget who want to be more user focussed.

Published in: Design, Technology, Business
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  • I love the style of this presentation, surely creates an experience. Nice one
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Transcript of "GeekNRollr You Can't NOT Afford Good User Experience"

  1. 1. you can’t not afford a good user experience essential information for startups leisa reichelt disambiguity.com @leisa
  2. 2. 4 ‘simple’ steps 1. pick an audience 2. know your audience 3. design for your audience 4. think big and small
  3. 3. Step 1. Pick an Audience there is no such thing as ‘the general public’ you can’t design for everyone - if your audience is you, that’s fine. Acknowledge it. (ref: 37 Signals) - if your audience is potential investors, that’s also fine. Admit it. http://www.flickr.com/photos/ms_abitibi/1462557669/
  4. 4. Step 2. Know your audience don’t assume. beware stereotypes - find them - watch them - talk to them
  5. 5. Step 3. Design for your audience question everything - consider using personas - question every product & design decision against your users needs. - hire a designer to make you a styleguide
  6. 6. Step 4. Thing big and small
  7. 7. you can do this.
  8. 8. help is out there!
  9. 9. buy (and read) these
  10. 10. good luck! leisa reichelt, disambiguity limited leisa@disambiguity.com disambiguity.com @leisa
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