Transcript of "GeekNRollr You Can't NOT Afford Good User Experience"
you can’t not afford
a good user experience
essential information for startups
4 ‘simple’ steps
1. pick an audience
2. know your audience
3. design for your audience
4. think big and small
Pick an Audience
there is no such thing as ‘the general public’
you can’t design for everyone
- if your audience is you, that’s fine.
Acknowledge it. (ref: 37 Signals)
- if your audience is potential investors,
that’s also fine. Admit it.
Know your audience
don’t assume. beware stereotypes
- find them
- watch them
- talk to them
Design for your audience
- consider using personas
- question every product & design
decision against your users needs.
- hire a designer to make you a styleguide