Your SlideShare is downloading. ×

Social media roi

363
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
363
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL MEDIA ROI Social Media is Dead Long Live Social Media ROI Nesrine YOUSSEF & Leila LAMRHOUTI & Maliha SERIR
  • 2. 1. WHAT IS MEANT BY 'SOCIAL MEDIA IS NOT FREE'?
    • Time is money
    • Staff involved (productivity)
    • Staff job shift
    • Influencer incentives
    • Tech tools
    • Budget
    • Commission
    • Hiring a company and experts
    • E-reputation (risks, impact)
  • 3. 2. IN ADDITION TO ROOMS BOOKINGS, WHAT MEASUREMENTS WOULD BE EFFECTIVE FOR HOTELS?
    • Brand awareness (klout, getsatisfaction, review Pro, tanalyser, tripadvisor, response time)
    • Reputation
    • SM sites views (level of engagement, quality of comments)
    • Transacting customers
    • Social & Web data
    • Interaction in platforms
    • Brand loyalty
    • ROI (marketing mix, revenue,transient shift, rewards, channel shift)
    • CRM
    • Structure campaign
  • 4. 3. HOW SHOULD A HOTEL, WITH LIMITED RESOURCES, DECIDE WHAT SM EFFORTS TO MAKE?
    • Update regulaly
    • Interact with users/influencers
    • Innovate
    • Include visual tools
    • Sell & dream a dream/experience
  • 5. 4. WHAT ROLE DOES SM PLAY IN OFFERING CUSTOMER SERVICES?
    • Sharing
    • Promoting
    • Assist- service
    • Informing
    • Converse services
    • Convince
    • Developping & Improving
    • Educate customers
    • Loyalty
    • Brand awareness
    • Seduce via interests

×