High Trust And Facebook 1 May08

Slide 1: and the High-Trust Environment Leila Chirayath and Dmitriy Kruglyak | 1 May 2008 | Stanford University

Slide 2:Key Questions 1 What defines and affects trust? 2 Behavior in trusted vs. untrusted environments 3 Trust level in Facebook vs. Internet vs. real world 4 Trust creation: slow, gradual, painstaking 5 Trust destruction: instant, deadly, spectacular

Slide 3:Useful definitions Key term Examples Trust metric a measure of how much a member of a group is trusted by the other members Social Penetration Theory (Altman and Taylor) Closeness develops through a gradual process of recriprocal self-disclosure (draws on Social Exchange Theory) Social Exchange Theory (Thibaut, Kelley, Homans) Social behavior is an exchange of goods, including non-material symbols of approval or prestige (draws on rational ch