Groups On Facebook

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Presentation to the AARP on Facebook tools and groups

Presentation to the AARP on Facebook tools and groups

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  • 1. Groups Presentation to the AARP Leila Chirayath | December 2nd, 2008 | Stanford Persuasive Technology Lab
  • 2. Key Questions 1 How do groups differ from other Facebook tools? 2 Groups vs. Pages 3 Successful uses of groups
  • 3. Common Facebook Tools Facebook Tool Examples Groups Affinity-based clusters of FB users around an organization, idea, or theme. Applications Third-party or Facebook-driven widgets that users add to their profiles Pages Affinity-based clusters of FB users around an organization or person, generally used for companies and products
  • 4. Key Questions 1 How do groups differ from other Facebook tools? 2 Groups vs. Pages 3 Successful uses of groups
  • 5. Groups vs. Pages • Designed for common interest user clusters • Some customization tools • No analytics • No profile-like functionality
  • 6. Groups vs. Pages • Group type enables secret groups and other social functions • Admins/officers listed on page • Related groups listed on main page
  • 7. Groups vs. Pages • Designed for companies & products • Rich customization/ integration tools • Analytics • Integrated advertising
  • 8. Groups vs. Pages • Customization includes blog importing, video • Applications function as on user profiles • No listing of admins
  • 9. Key Questions 1 How do groups differ from other Facebook tools? 2 Groups vs. Pages 3 Successful uses of Facebook tools
  • 10. Success Stories - Apps with a Social Mission (Lil) Green Patch Shows a running count of the number of square feet of rainforest saved by every user as they use the application. 348,718 daily active users Causes Lets you start and join the causes you care about. Donations to causes can benefit over a million registered 501(c) (3) nonprofits. 92,014 daily active users
  • 11. Success Stories- Events Feb 4, 2008 Colombian protest against FARC rebel group up to 2 million people attended
  • 12. Success Stories - Groups for Peace-building Kenyan Groups Top groups after post- election violence have 5-7,000 users Ushahidi.com used to monitor violence
  • 13. Questions?