YOUTUBE MARKETING<br />PRESENTED BY :<br />MR. FAZLU<br />CRESCENTECH IT SOLUTIONS & SERVICES<br />
Uploading Video<br />YouTube approved format :<br />( WebM files ,.MPEG4, 3GPP,MOV files, .AVI, .WMV & .FLV )<br /><ul><li...
< 2 GB
No copyrighted & offensive content (etc. : music, video)</li></ul>Reference :<br />http://www.google.com/support/youtube/b...
1<br />Click the Upload link to begin the upload process<br />2<br />Click the Upload Video button to select a file to upl...
3<br />Important !!<br />Entering information about your video.<br />
Thumbnail<br />Display thumbnail images for each video on YouTube<br />
Thumbnail Process<br />User upload video.<br />YouTube select 5 images from video to use as thumbnail.<br />Click the imag...
Understanding Annotations<br />Is an overlay put on top of a normal video<br />Etc. :  Speech bubble, note, spotlight & pa...
3 type of annotations  can include text and clickable links.<br />Link annotations to : - YouTube videos, playlists, chann...
Viewer comments beneath a YouTube video.<br />Enabling or disabling comments and video responses.<br />
Should you allow comments on your videos?<br /> I think so even negative comments provide valuable feedback from consumers...
Video Responses<br />viewers can make and upload their own videos in response to your video.<br />Yes, Allow Video Respons...
Embedding<br />YouTube allow users to embed videos to their blogs and websites.<br />Users have option to display the embe...
Approving Comments and Video Responses<br />Pending comments and responses in your YouTube inbox.<br />YouTube sends an em...
Click the message link to display the comment<br />Responding to a viewer comment.<br />
YouTube Channel<br />A typical YouTube channel page.<br />
Editing the title and tags for a channel.<br />Changing your channel’s color scheme.<br />
Fine-tuning colors for individual page elements.<br />A well-branded background image on Pepsi’s channel page.<br />
Editing Channel Modules<br />Selecting the content modules for your channel page.<br />Choosing Videos and Playlists<br />...
A banner used to brand Ford’s channel page.<br />
Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable<br />Side column image (300...
Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony <br />A brand ...
Tracking Performance<br />Viewing views, ratings, and comments.<br />
Tracking basic metrics for a YouTube video.<br />
Tracking More Advanced Metrics<br />The tabs on YouTube’s Insight page.<br />
Selecting which time period and region(s) to analyze.<br />Displaying views over time and by region.<br />
Discovery<br />Using the Discovery tab to determine how viewers are finding your videos.<br />
Demographics<br />Using the Demographics tab to look at age and gender data.<br />
Community<br />Using the Community tab to evaluate viewer engagement with your<br />video.<br />
Hot Spots<br />Using the Hot Spots tab to analyze the most and least popular moments<br />in a video.<br />
Call-to-Action<br />Analyzing the performance of a video’s Call-to-Action Overlay.<br />
Youtube marketing part 2
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Youtube marketing part 2

  1. 1. YOUTUBE MARKETING<br />PRESENTED BY :<br />MR. FAZLU<br />CRESCENTECH IT SOLUTIONS & SERVICES<br />
  2. 2. Uploading Video<br />YouTube approved format :<br />( WebM files ,.MPEG4, 3GPP,MOV files, .AVI, .WMV & .FLV )<br /><ul><li>< 15 minutes video
  3. 3. < 2 GB
  4. 4. No copyrighted & offensive content (etc. : music, video)</li></ul>Reference :<br />http://www.google.com/support/youtube/bin/answer.py?answer=55744<br />
  5. 5. 1<br />Click the Upload link to begin the upload process<br />2<br />Click the Upload Video button to select a file to upload.<br />
  6. 6. 3<br />Important !!<br />Entering information about your video.<br />
  7. 7. Thumbnail<br />Display thumbnail images for each video on YouTube<br />
  8. 8. Thumbnail Process<br />User upload video.<br />YouTube select 5 images from video to use as thumbnail.<br />Click the image you want to use<br />as the thumbnail image.<br />Remarks : Potential thumbnail images might not be displayed until the video is almost finished uploading.<br />
  9. 9.
  10. 10. Understanding Annotations<br />Is an overlay put on top of a normal video<br />Etc. : Speech bubble, note, spotlight & pause<br />
  11. 11. 3 type of annotations can include text and clickable links.<br />Link annotations to : - YouTube videos, playlists, channels, <br /> groups, and search queries.<br /><ul><li>Can’t link to  other page not on YouTube site</li></li></ul><li>Managing Comments<br />Allow Comments Automatically <br />—Viewers can submit text comments, which appear immediately on your video page.<br />Allow Friend Comments Automatically, All Others with Approval Only<br />—Viewers can submit text comments, but you have to approve each comment before it appears on your video page—unless the viewer is part of your preapproved Friends list.<br />Allow All Comments with Approval Only<br />—All comments, even those from friends, have to be preapproved.<br />Don’t Allow Comments<br />—The Comments section does not appear on the page for this video.<br />
  12. 12. Viewer comments beneath a YouTube video.<br />Enabling or disabling comments and video responses.<br />
  13. 13. Should you allow comments on your videos?<br /> I think so even negative comments provide valuable feedback from consumers.<br />
  14. 14. Video Responses<br />viewers can make and upload their own videos in response to your video.<br />Yes, Allow Video Responses to Be Added Automatically<br />Yes, Allow Video Responses After I Approve Them<br />No, Don’t Allow Video Responses<br />Ratings<br />- Rated by viewers.<br />
  15. 15. Embedding<br />YouTube allow users to embed videos to their blogs and websites.<br />Users have option to display the embeddable HTML code <br /> or not.<br />
  16. 16. Approving Comments and Video Responses<br />Pending comments and responses in your YouTube inbox.<br />YouTube sends an email notification <br />when you receive a comment or response <br />to your video.<br />
  17. 17. Click the message link to display the comment<br />Responding to a viewer comment.<br />
  18. 18. YouTube Channel<br />A typical YouTube channel page.<br />
  19. 19. Editing the title and tags for a channel.<br />Changing your channel’s color scheme.<br />
  20. 20. Fine-tuning colors for individual page elements.<br />A well-branded background image on Pepsi’s channel page.<br />
  21. 21. Editing Channel Modules<br />Selecting the content modules for your channel page.<br />Choosing Videos and Playlists<br />Selecting which video content you display in your channel.<br />
  22. 22. A banner used to brand Ford’s channel page.<br />
  23. 23. Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable<br />Side column image (300 × 250 pixels) that appears on the left side of the channel page, below the channel information module<br />A clickable side column image on Coca Cola’s channel page.<br />
  24. 24. Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony <br />A brand logo banner displayed on a Sony video page.<br />
  25. 25. Tracking Performance<br />Viewing views, ratings, and comments.<br />
  26. 26. Tracking basic metrics for a YouTube video.<br />
  27. 27. Tracking More Advanced Metrics<br />The tabs on YouTube’s Insight page.<br />
  28. 28. Selecting which time period and region(s) to analyze.<br />Displaying views over time and by region.<br />
  29. 29. Discovery<br />Using the Discovery tab to determine how viewers are finding your videos.<br />
  30. 30. Demographics<br />Using the Demographics tab to look at age and gender data.<br />
  31. 31. Community<br />Using the Community tab to evaluate viewer engagement with your<br />video.<br />
  32. 32. Hot Spots<br />Using the Hot Spots tab to analyze the most and least popular moments<br />in a video.<br />
  33. 33. Call-to-Action<br />Analyzing the performance of a video’s Call-to-Action Overlay.<br />
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