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Youtube marketing part 2
 

Youtube marketing part 2

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If you like to know more visit us at http://www.facebook.com/digitalprofitclub

If you like to know more visit us at http://www.facebook.com/digitalprofitclub

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    Youtube marketing part 2 Youtube marketing part 2 Presentation Transcript

    • YOUTUBE MARKETING
      PRESENTED BY :
      MR. FAZLU
      CRESCENTECH IT SOLUTIONS & SERVICES
    • Uploading Video
      YouTube approved format :
      ( WebM files ,.MPEG4, 3GPP,MOV files, .AVI, .WMV & .FLV )
      • < 15 minutes video
      • < 2 GB
      • No copyrighted & offensive content (etc. : music, video)
      Reference :
      http://www.google.com/support/youtube/bin/answer.py?answer=55744
    • 1
      Click the Upload link to begin the upload process
      2
      Click the Upload Video button to select a file to upload.
    • 3
      Important !!
      Entering information about your video.
    • Thumbnail
      Display thumbnail images for each video on YouTube
    • Thumbnail Process
      User upload video.
      YouTube select 5 images from video to use as thumbnail.
      Click the image you want to use
      as the thumbnail image.
      Remarks : Potential thumbnail images might not be displayed until the video is almost finished uploading.
    • Understanding Annotations
      Is an overlay put on top of a normal video
      Etc. : Speech bubble, note, spotlight & pause
    • 3 type of annotations can include text and clickable links.
      Link annotations to : - YouTube videos, playlists, channels,
      groups, and search queries.
      • Can’t link to  other page not on YouTube site
    • Managing Comments
      Allow Comments Automatically
      —Viewers can submit text comments, which appear immediately on your video page.
      Allow Friend Comments Automatically, All Others with Approval Only
      —Viewers can submit text comments, but you have to approve each comment before it appears on your video page—unless the viewer is part of your preapproved Friends list.
      Allow All Comments with Approval Only
      —All comments, even those from friends, have to be preapproved.
      Don’t Allow Comments
      —The Comments section does not appear on the page for this video.
    • Viewer comments beneath a YouTube video.
      Enabling or disabling comments and video responses.
    • Should you allow comments on your videos?
      I think so even negative comments provide valuable feedback from consumers.
    • Video Responses
      viewers can make and upload their own videos in response to your video.
      Yes, Allow Video Responses to Be Added Automatically
      Yes, Allow Video Responses After I Approve Them
      No, Don’t Allow Video Responses
      Ratings
      - Rated by viewers.
    • Embedding
      YouTube allow users to embed videos to their blogs and websites.
      Users have option to display the embeddable HTML code
      or not.
    • Approving Comments and Video Responses
      Pending comments and responses in your YouTube inbox.
      YouTube sends an email notification
      when you receive a comment or response
      to your video.
    • Click the message link to display the comment
      Responding to a viewer comment.
    • YouTube Channel
      A typical YouTube channel page.
    • Editing the title and tags for a channel.
      Changing your channel’s color scheme.
    • Fine-tuning colors for individual page elements.
      A well-branded background image on Pepsi’s channel page.
    • Editing Channel Modules
      Selecting the content modules for your channel page.
      Choosing Videos and Playlists
      Selecting which video content you display in your channel.
    • A banner used to brand Ford’s channel page.
    • Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable
      Side column image (300 × 250 pixels) that appears on the left side of the channel page, below the channel information module
      A clickable side column image on Coca Cola’s channel page.
    • Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony
      A brand logo banner displayed on a Sony video page.
    • Tracking Performance
      Viewing views, ratings, and comments.
    • Tracking basic metrics for a YouTube video.
    • Tracking More Advanced Metrics
      The tabs on YouTube’s Insight page.
    • Selecting which time period and region(s) to analyze.
      Displaying views over time and by region.
    • Discovery
      Using the Discovery tab to determine how viewers are finding your videos.
    • Demographics
      Using the Demographics tab to look at age and gender data.
    • Community
      Using the Community tab to evaluate viewer engagement with your
      video.
    • Hot Spots
      Using the Hot Spots tab to analyze the most and least popular moments
      in a video.
    • Call-to-Action
      Analyzing the performance of a video’s Call-to-Action Overlay.