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Youtube marketing part 2

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If you like to know more visit us at http://www.facebook.com/digitalprofitclub

If you like to know more visit us at http://www.facebook.com/digitalprofitclub

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Transcript

  • 1. YOUTUBE MARKETING
    PRESENTED BY :
    MR. FAZLU
    CRESCENTECH IT SOLUTIONS & SERVICES
  • 2. Uploading Video
    YouTube approved format :
    ( WebM files ,.MPEG4, 3GPP,MOV files, .AVI, .WMV & .FLV )
    • < 15 minutes video
    • 3. < 2 GB
    • 4. No copyrighted & offensive content (etc. : music, video)
    Reference :
    http://www.google.com/support/youtube/bin/answer.py?answer=55744
  • 5. 1
    Click the Upload link to begin the upload process
    2
    Click the Upload Video button to select a file to upload.
  • 6. 3
    Important !!
    Entering information about your video.
  • 7. Thumbnail
    Display thumbnail images for each video on YouTube
  • 8. Thumbnail Process
    User upload video.
    YouTube select 5 images from video to use as thumbnail.
    Click the image you want to use
    as the thumbnail image.
    Remarks : Potential thumbnail images might not be displayed until the video is almost finished uploading.
  • 9.
  • 10. Understanding Annotations
    Is an overlay put on top of a normal video
    Etc. : Speech bubble, note, spotlight & pause
  • 11. 3 type of annotations can include text and clickable links.
    Link annotations to : - YouTube videos, playlists, channels,
    groups, and search queries.
    • Can’t link to  other page not on YouTube site
  • Managing Comments
    Allow Comments Automatically
    —Viewers can submit text comments, which appear immediately on your video page.
    Allow Friend Comments Automatically, All Others with Approval Only
    —Viewers can submit text comments, but you have to approve each comment before it appears on your video page—unless the viewer is part of your preapproved Friends list.
    Allow All Comments with Approval Only
    —All comments, even those from friends, have to be preapproved.
    Don’t Allow Comments
    —The Comments section does not appear on the page for this video.
  • 12. Viewer comments beneath a YouTube video.
    Enabling or disabling comments and video responses.
  • 13. Should you allow comments on your videos?
    I think so even negative comments provide valuable feedback from consumers.
  • 14. Video Responses
    viewers can make and upload their own videos in response to your video.
    Yes, Allow Video Responses to Be Added Automatically
    Yes, Allow Video Responses After I Approve Them
    No, Don’t Allow Video Responses
    Ratings
    - Rated by viewers.
  • 15. Embedding
    YouTube allow users to embed videos to their blogs and websites.
    Users have option to display the embeddable HTML code
    or not.
  • 16. Approving Comments and Video Responses
    Pending comments and responses in your YouTube inbox.
    YouTube sends an email notification
    when you receive a comment or response
    to your video.
  • 17. Click the message link to display the comment
    Responding to a viewer comment.
  • 18. YouTube Channel
    A typical YouTube channel page.
  • 19. Editing the title and tags for a channel.
    Changing your channel’s color scheme.
  • 20. Fine-tuning colors for individual page elements.
    A well-branded background image on Pepsi’s channel page.
  • 21. Editing Channel Modules
    Selecting the content modules for your channel page.
    Choosing Videos and Playlists
    Selecting which video content you display in your channel.
  • 22. A banner used to brand Ford’s channel page.
  • 23. Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable
    Side column image (300 × 250 pixels) that appears on the left side of the channel page, below the channel information module
    A clickable side column image on Coca Cola’s channel page.
  • 24. Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony
    A brand logo banner displayed on a Sony video page.
  • 25. Tracking Performance
    Viewing views, ratings, and comments.
  • 26. Tracking basic metrics for a YouTube video.
  • 27. Tracking More Advanced Metrics
    The tabs on YouTube’s Insight page.
  • 28. Selecting which time period and region(s) to analyze.
    Displaying views over time and by region.
  • 29. Discovery
    Using the Discovery tab to determine how viewers are finding your videos.
  • 30. Demographics
    Using the Demographics tab to look at age and gender data.
  • 31. Community
    Using the Community tab to evaluate viewer engagement with your
    video.
  • 32. Hot Spots
    Using the Hot Spots tab to analyze the most and least popular moments
    in a video.
  • 33. Call-to-Action
    Analyzing the performance of a video’s Call-to-Action Overlay.