Social Media How Social Media can generate leads in Insurance Business??
A little bit about… ActionCOACH Founded & Chairman Brad Sugars in 1993 “World’s No.1 Business Coaching Team” We have more than 1200 Coaching Offices in 22 countries world-wide … Our Vision is to create “World Abundance through Business Re-education …” We coach over 10,000 businesses per year across USA, UK, Australia, New Zealand, Malaysia India, and Canada …
Coach LEOW LEIK HONG Bsc in Electronics & Computing Certified Professional Trainer (IPMA UK) (HRDF Malaysia) Intensive sales & marketing experiences in various MNC(s) - covering recruitment consultation, engineering supplies & electronics components distribution Rotary Youth Leadership Award 2000, District 3300 Malaysia International Rotary Youth Leadership Awards 2009, Birmingham England Trainer & Speaker for various Local / International Rotaract Conferences (Indonesia, Korea, Taiwan & UK)
What come into your mind, when you hear about…. Social Media??
What is Social Media??
Social Media is a conversation supported by online tools
L I K E T H E S E
Conventional Marketing Vs. Marketing Social Media
Vs. push pull
What do people talk about youonline??
employee clients friends products brand competitors customers family rival name noisy world business Online presence services you
Just google it !
Google Advanced Search
Facts, but not real !
We All Live In Public Now.Get Used To It.
Web becomes more social
People are over-sharing
Privacy is dead, we all live in public now
Privacy will still live on, but will be so transformed as to become almost unrecognizable
Just Deal With It http://www.techcrunch.com/2009/12/30/we-all-live-in-public/
“I just got a new Delllaptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. ” This comment strikes at the heart of the company: the product, the service, marketing, pricing and, most critically, the Dell brand.
Learning from Dell—Insights gained from Menchaca's presentation Oct 25 2007, San Jose, California
Customers are in control. Work with them and learn from them.
Real conversations are two-way.
Think before you talk—but always be yourself.
Address any form of dissatisfaction head on.
Be aware that any conversation can become global at any time.
Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same.
Don't be afraid to apologize.
Develop direct links to customer community (IdeaStorm for Dell), listen for how we can improve.
One customer is part of many communities.
Teamwork, transparency and frequent consistent communication are key in this new world.
No shortcuts are possible. Implementing business change requires much effort across departments.