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Social Media - Basic

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Transcript

  • 1. Social Media
    How Social Media can generate leads in
    Insurance Business??
  • 2. A little bit about…
    ActionCOACH
    Founded & Chairman Brad Sugars in 1993
    “World’s No.1 Business Coaching Team”
    We have more than 1200 Coaching Offices in 22 countries world-wide …
    Our Vision is to create “World Abundance through Business Re-education …”
    We coach over 10,000 businesses per year across USA, UK, Australia, New Zealand, Malaysia India, and Canada …
  • 3. Coach LEOW LEIK HONG
    Bsc in Electronics & Computing
    Certified Professional Trainer
    (IPMA UK) (HRDF Malaysia)
    Intensive sales & marketing experiences in
    various MNC(s)
       - covering recruitment consultation,
    engineering supplies & electronics
    components distribution
    Rotary Youth Leadership Award 2000, District 3300 Malaysia
    International Rotary Youth Leadership Awards 2009, Birmingham England
    Trainer & Speaker for various Local / International Rotaract Conferences (Indonesia, Korea, Taiwan & UK)
  • 4. What come into your mind, when you hear about….
    Social Media??
  • 5. What is
    Social Media??
  • 6. Social Media is a
    conversation
    supported by online tools
  • 7. L
    I
    K
    E
    T
    H
    E
    S
    E
  • 8.
  • 9. Conventional
    Marketing
    Vs.
    Marketing
    Social
    Media
  • 10. Vs.
    push
    pull
  • 11. What
    do people
    talk about youonline??
  • 12. employee
    clients
    friends
    products
    brand
    competitors
    customers
    family
    rival
    name
    noisy world
    business
    Online presence
    services
    you
  • 13.
  • 14. Just google it !
  • 15. Google Advanced Search
  • 16. Facts, but not real !
  • 17. We All Live In Public Now.Get Used To It.
    • Web becomes more social
    • 18. People are over-sharing
    • 19. Privacy is dead, we all live in public now
    • 20. Privacy will still live on, but will be so transformed as to become almost unrecognizable
    Just Deal With It
    http://www.techcrunch.com/2009/12/30/we-all-live-in-public/
  • 21. Google Alerts
  • 22.
  • 23. “I just got a new Delllaptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. ”
    This comment strikes at the heart of the company: the product, the service, marketing, pricing and, most critically, the Dell brand.
  • 24. Learning from Dell—Insights gained from Menchaca's presentation Oct 25 2007, San Jose, California
    • Customers are in control. Work with them and learn from them.
    • 25. Real conversations are two-way.
    • 26. Think before you talk—but always be yourself.
    • 27. Address any form of dissatisfaction head on.
    • 28. Be aware that any conversation can become global at any time.
    • 29. Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same.
    • 30. Don't be afraid to apologize.
    • 31. Develop direct links to customer community (IdeaStorm for Dell), listen for how we can improve.
    • 32. One customer is part of many communities.
    • 33. Teamwork, transparency and frequent consistent communication are key in this new world.
    • 34. No shortcuts are possible. Implementing business change requires much effort across departments.
    http://www.customerthink.com/article/you_can_learn_dell_hell_dell_did
  • 35.
  • 36.
  • 37. What you expect to see?
  • 38.
  • 39. Statistics
    600 millions members world wide
    10 millions members in Malaysia
    Malaysia is the16th larger nation
    Average age Facebook user is 28.2
  • 40. Strategy
    LEAD GENERATION
    Create FanPage
    Get Attention
    Generate Interest
    Building Trust
  • 41. Strategy
    Conversion
    LIKE
    Feeding Info
    Create Events
    Generate Conversation
  • 42. Strategy
    Selling
    Promotion
    Engagement
    BUY
    Referral
  • 43. active participation
    genuine
    use contest
    sincere
    positive
    Integrate with other digital assets
    Tactics to manage FacebookFanpage
    create dialog
    be consistent
    give good content
    give something away
  • 44. End
    Thank you!
    Topic sharing
  • 45. Google Trends
  • 46. Google Keyword Tool
  • 47. twitter.com
  • 48. twitterfall.com
  • 49. socialmention.com
  • 50. http://universe.daylife.com/
  • 51. http://www.gapminder.org/
  • 52. http://www.wefeelfine.org/